Trends / 30 Aug 2024
7 Key Influencer Marketing Trends in 2024
Influencer marketing is one of the most powerful and most effective forms of digital marketing available today.
With a market value of over $21 billion dollars, over 3X the value since 2019, influencer marketing continues to grow as it provides a level playing field for both big and small brands to compete for the user’s attention.
According to a survey by Matter Communications, 81% of people claimed they’ve made purchases based on recommendations from influencers, friends, and family.
Unlike other traditional forms of marketing, influencer marketing evolves with new trends, strategies, and concepts. Each year, you’ll see something new and different that brings better results for your campaigns.
In this post, we take a deep dive into some of these newest influencer marketing trends to see how you can leverage them to get better returns on investment (ROI). These methods might not be as effective next year so it’s better to take advantage of them right now!