Search Engine Optimization (SEO) has been a huge buzzword among marketers for years. The reason for this is that search engines can be legitimate sources of mountains of traffic for your site and the higher you rank on them the better.
The problem that arose in the early days of SEO was a blatant abuse of the system. What began as a few innocent tricks to earn more visitors morphed into questions of etiquette and heated debates regarding what should and shouldn’t be allowed. The web design community has come a long way in the past decade but there are plenty of marketers that still follow the tactics of the 90s either through ignorance or defiance.
Today we’ll briefly look at how to engage in SEO in an ethical manner by pointing out five key techniques to avoid.