Search Results For: professional

How to Design a Tour Page: Examples and Best Practices

Layouts / 8 Nov 2011

How to Design a Tour Page: Examples and Best Practices

Tour pages are one of the most important components for websites advertising apps and/or services. The tour page is often where interested users will either make the firm decision to sign up or move on to something else.

Needless to say, there’s a lot of pressure as a designer to get this right! Fear not however, many talented designers have gone before you and we can learn a lot by looking at their examples. We’ll dive into tour pages from giants like Mozilla, 37Signals and Mint.com and see what common tricks they all use to win conversions.

Inspiration / 8 Sep 2011

30 Useful and Hilarious Lorem Ipsum Generators

Lorem ipsum represents a long-held tradition for designers, typographers and the like. Some people hate it and argue for its demise, but others ignore the hate as they create awesome tools to help create filler text for everyone from bacon lovers to Charlie Sheen fans.

Today we’re going to briefly discuss why lorem ipsum and its brethren still have legitimate uses and then we’ll have some fun as we check out thirty great dummy content generators that you’ll definitely want to bookmark.

Software / 7 Sep 2011

8 Ways to Get the Selection You Want in Photoshop

Mastering different forms of selection creation is one of the fundamental aspects of becoming a Photoshop professional. If you don’t know half a dozen techniques or more to create a usable selection, your toolbox of skills is unnecessarily limited.

Today we’re going to take a quick look at eight popular methods for creating selections in Photoshop and where each is the most applicable.

Graphics / 14 Jul 2011

Build Awesome Color Palettes Effortlessly in Illustrator

Here at Design Shack we can’t get enough of good color schemes. We recently discussed some Awesome and Unusual Places to Steal Color Palettes From and today we’ll follow up that discussion with some tips on how to build your own awesome color sets in Adobe Illustrator.

We’ll go over the extreme basics of working with color in Illustrator and jump into how to use the excellent built-in Color Guide to get you on the path to lightning-fast generation and manipulation of custom color schemes.

Business / 11 Jul 2011

How to Teach Someone Graphic Design

Do you have a friend, family member or colleague who is considering design as a profession and looks to you for guidance? Your instruction could mean the difference between a meaningful career and a non-starter.

Today we’ll offer up some basic advice that everyone should consider before attempting to teach someone to be a graphic designer.

Business / 22 Jun 2011

Using the Black Box Model to Design Better Websites

Today we’re going to introduce you to a popular model used in marketing to understand consumer behavior. We’ll then discuss how you as a designer can use this model to structure your designs to encourage action from users.

By becoming more equipped to analyze your visitors, you’ll be able to make informed decisions about how to design more persuasive websites.

Inspiration / 1 Apr 2011

20 Great Sign Up Form Examples to Learn From

Sign up forms come in many different shapes and sizes. Some are a single field, others are a multi-step process that stretch over several screens.

Today we’ll take a look at 20 attractive and functional forms to see if we can find any useful ideas that you can apply the next time you’re building a sign up form.

Business / 25 Feb 2011

10 Expert Tips for Selling Your Designs on Etsy

Etsy is a community that fascinates me. Thinking it was limited to scrapbooks and crafts I paid little attention to the site for years, but recently I discovered that there’s a lot more to this group than meets the eye. It turns out there are several very talented designers on Etsy making a decent amount of cash selling stock designs.

Today we’re going to take a closer look at some of the successful sellers of graphic design templates on Etsy to see if we can glean any trends and tips from them.

Graphics / 4 Feb 2011

Design a Sketched 3D City Map From Scratch

I’m constantly trying to convince designers that SketchUp is a tool they should have in their arsenal. It doesn’t matter if you don’t know anything about or even have no interest in 3D modeling, SketchUp can plug right into your workflow as a designer in a number of helpful ways. And hey, it’s free!

Today we’re going to use SketchUp to build an extremely simple but stylish city skyline from scratch. The whole process should take you less than an hour and can be mere minutes if you’re already familiar with the application.

Graphics / 20 Jan 2011

Best and Worst Design: 50 University Websites From 50 States

If you hail from the U.S., which state are you from and how would you rate the level of design from the schools there? Today we’re going to jump into this topic by examining 50 website home pages, one from a university in each of the fifty states.

We’ve divided the schools up into the best and worst and didn’t pull any punches when it comes to calling out bad design practices. Let’s see how your state fared!

Business / 14 Jan 2011

Design Meets Psychology: Putting Maslow’s Hierarchy of Needs to Work

In the past, we discussed at length Why Designers Can’t Ignore Marketing. For the most part, commenters agreed with idea that designers should familiarize themselves with basic marketing principles.

Today, we’re going to put this idea into practice and discuss Maslow’s Hierarchy of Needs, a model born in humanistic psychology and adopted by many marketing professionals as a way to understand consumer behavior. We’ll go over what the model is, how popular companies like Coco-Cola put it into practice and why any of this is relevant to you as a designer.