
UX Design / 16 Jun 2025
How to Conduct a Visual Design Audit (And Why You Should)
Over time, even the most thoughtfully designed brand or product can start to drift.
As new pages, features, and marketing materials are added, inconsistencies in colors, typography, imagery, and layout can sneak in.
What starts as a polished, cohesive system can slowly turn into a patchwork of mismatched styles.
That’s where a visual design audit comes in.
A visual design audit is a structured review of your product’s visual language, everything from your logo and typography to UI components, imagery, and spacing. It helps you spot inconsistencies, clean up your design system, and ensure your brand looks and feels unified across every touchpoint.
In this post, we’ll look at why conducting a visual design audit is valuable, what to include in your audit, and how to do one effectively.