Package design is deceptively simple. Many designers wrongfully approach this task as merely a matter of aesthetics and give no thought to the fact that packaging has to succeed on many variables.
Today we’ll go over some basic principles to keep in mind the next time you’re designing either the package itself or merely the artwork. Along the way we’ll see a few amazing and not-so-great examples to learn from.
Etsy is a community that fascinates me. Thinking it was limited to scrapbooks and crafts I paid little attention to the site for years, but recently I discovered that there’s a lot more to this group than meets the eye. It turns out there are several very talented designers on Etsy making a decent amount of cash selling stock designs.
Today we’re going to take a closer look at some of the successful sellers of graphic design templates on Etsy to see if we can glean any trends and tips from them.
Business cards are a constant point of creativity for designers. This little personalized piece of marketing holds an impressive amount of potential for capturing the attention of potential customers and many businesses are willing to spend plenty of money to make sure their cards make a lasting statement.
Today we’ve collected over fifty business card designs and concepts that not only have aesthetic appeal, but really go that extra mile to increase impact. Some pop up into 3D shapes, others glow in the dark or even serve a lasting useful purpose. All of them are sure to inspire you in your own endeavors to create amazing business cards.
I’m constantly trying to convince designers that SketchUp is a tool they should have in their arsenal. It doesn’t matter if you don’t know anything about or even have no interest in 3D modeling, SketchUp can plug right into your workflow as a designer in a number of helpful ways. And hey, it’s free!
Today we’re going to use SketchUp to build an extremely simple but stylish city skyline from scratch. The whole process should take you less than an hour and can be mere minutes if you’re already familiar with the application.
If you hail from the U.S., which state are you from and how would you rate the level of design from the schools there? Today we’re going to jump into this topic by examining 50 website home pages, one from a university in each of the fifty states.
We’ve divided the schools up into the best and worst and didn’t pull any punches when it comes to calling out bad design practices. Let’s see how your state fared!
In the past, we discussed at length Why Designers Can’t Ignore Marketing. For the most part, commenters agreed with idea that designers should familiarize themselves with basic marketing principles.
Today, we’re going to put this idea into practice and discuss Maslow’s Hierarchy of Needs, a model born in humanistic psychology and adopted by many marketing professionals as a way to understand consumer behavior. We’ll go over what the model is, how popular companies like Coco-Cola put it into practice and why any of this is relevant to you as a designer.
Design isn’t about money, it’s about something higher. It’s about loving what you do, making the world more attractive and satisfying your never-ending need for intellectual stimulation. Good designers don’t see design as a job, but a lifestyle. We think about design constantly while looking at the things around us, our hobbies are design-centric, we read and write about design; on and on.
Who needs money when you have a passion like this? Me, that’s who. Don’t get me wrong, lots of that mumbo jumbo above describes me pretty accurately. But let’s face it folks, we all have mortgages, bills, student loans and other factors that ensure our need for green stays intact. Today we’re going to have some fun and see how much money we should be making!
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In the past we and several other blogs have outlined some useful technical information for how to code and structure your HTML emails from a developer point of view. But much less discussion has been given to how to actually undertake the design component of email newsletters.
Today we’ll take a look at some of the top-selling email templates from Themeforest and see if we can decipher what their designers did right so you can mimic these basic principles in your own designs.
In design, we tend to think of simplicity in terms of recent trends towards minimalism. A simple design by this definition is one with lots of literal whitespace and very little on the page outside of what is absolutely necessary.
However, instead of blindly following this trend, it’s important to understand the ideas behind it so that we don’t find ourselves trapped in a minimalist box with obvious grid-based layouts, white backgrounds and newspaper-style typography (not that this is bad, it’s just not good to be stuck in this idea). When you consider the principles of design that are at work in minimalism, you can successfully break out of the box and create clean designs that aren’t bound by an obvious and strict visual style.
Today we’re going to look at one of the simplest possible design elements: a line. We’ll learn how to wield lines properly as well as what to avoid when implementing them.
Adding a few simple lines to a design can bring structure and graphical flair to an otherwise boring design. It’s a dead simple trick that, when used effectively, has the effect of adding a layer of finish your design.
Before websites, email blasts and banner ads, business cards were the central piece of design work for countless small businesses. This simple little piece of cardstock was a major representation of your company. In China, business cards are so highly regarded that it’s considered poor etiquette to write on someone’s card or even put it in your wallet! Typically upon exchange business cards will be placed into a small card case.
Though the digital age has dawned, business cards remain a fairly popular way to quickly provide someone with information about how to reach you or find out more information about your company. Today we’ll go over some common mistakes in business card design and explore a few practical techniques you can use to bring style and professionalism to your cards.