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Joshua Johnson

Joshua Johnson

Equal parts editor, writer, designer, and photographer. Hit me up on Twitter, or check out my photos.

Graphics / 19 Jan 2011

Photoshop Reflections 101

Today we’re going to learn all about how to make convincing reflections in Photoshop. Text reflections, 3D reflections, product shot reflections, all kinds of crazy reflections. We’ll discuss everything from custom transforms to blending modes and beyond. Whether you’re a beginner or a pro, you’ll probably learn a thing or two.

You might be thinking that reflections were all the rage a few years ago, but are currently losing a bit of steam, and you’d be right. However, you can still see plenty of them in practice on Apple.com and other sites. You should definitely beware of over-using them and adding to bad web 2.0 trends, but also know that once in a while they can add class to a boring item.

Business / 14 Jan 2011

Design Meets Psychology: Putting Maslow’s Hierarchy of Needs to Work

In the past, we discussed at length Why Designers Can’t Ignore Marketing. For the most part, commenters agreed with idea that designers should familiarize themselves with basic marketing principles.

Today, we’re going to put this idea into practice and discuss Maslow’s Hierarchy of Needs, a model born in humanistic psychology and adopted by many marketing professionals as a way to understand consumer behavior. We’ll go over what the model is, how popular companies like Coco-Cola put it into practice and why any of this is relevant to you as a designer.

Graphics / 13 Jan 2011

Designing a Church Homepage Without the Clutter

Church home pages tend to suffer from many of the same problems that we recently saw with band websites. There’s so much content that gets thrown onto these pages and it all competes for attention to such a degree that most or all of it loses any intended visual significance.

Today we’ll learn how to battle that by designing a dramatically simple and attractive church homepage that still has plenty of room for various messages, announcements and more.

Business / 7 Jan 2011

How Much Money Do Designers Make?

Design isn’t about money, it’s about something higher. It’s about loving what you do, making the world more attractive and satisfying your never-ending need for intellectual stimulation. Good designers don’t see design as a job, but a lifestyle. We think about design constantly while looking at the things around us, our hobbies are design-centric, we read and write about design; on and on.

Who needs money when you have a passion like this? Me, that’s who. Don’t get me wrong, lots of that mumbo jumbo above describes me pretty accurately. But let’s face it folks, we all have mortgages, bills, student loans and other factors that ensure our need for green stays intact. Today we’re going to have some fun and see how much money we should be making!

Graphics / 5 Jan 2011

Illustrator Typography: Using the Appearance Palette

Adobe Illustrator is a fantastic app for creating complex vector typographical arrangements. The application is so big and complicated though that it can take years to figure out how to recreate some of the cool effects that you’ve seen elsewhere without coming up with complicated workarounds.

Today we’ll remove some of the mystery of working with strokes and fills by diving into the appearance palette to see not only how it works, but how to manipulate the items within to create some really cool effects.

Business / 23 Dec 2010

Design Discussion: Brand Advertising vs. Promotional Marketing

Design is not merely the act of creating attractive things for people to look at, that’s art. Instead, every project you work on as a designer has its own set of goals for what it should accomplish. The visuals you create are meant to help lead people in a specific direction.

Below we’ll take a look at two common goals that are pursued in advertising design. First we’ll go over the similarities and differences between brand advertising and promotional marketing, then discuss how these implications apply to your design work, regardless of what field you’re in.

Graphics / 20 Dec 2010

The Totally Made Up Design Awards for Design Blogs

Once upon a time, designers discovered blogging. This changed everything for many long-time designers like me who now pretend to be writers for a living. The rapid explosion of the design blog industry has brought about an unending flow of articles that essentially use 1,200 words to tell you how you should do your job. The question we’ll answer today is, which blogs actually take their own advice?

To highlight those blogs that feature the best design, we’ll be handing out very prestigious awards in several categories that I made up on the spot. All awards are based solely on visual appeal and give no consideration whatsoever to the actual quality of the blog content. Winners can claim their trophies at any trophy store for a small fee. Let’s get started!

Business / 13 Dec 2010

How to Cut the Crap and Actually Be Productive as a Creative Person

Today we’re going to talk about everyone’s favorite subject: productivity. More importantly, we’ll discuss why your current system doesn’t work, why traditional company structures suck and how to wrangle your creative brain into submission.

If you’ve been waiting for an eye-opening discussion into what’s really wrong with your workflow and why your $50 todo list app isn’t fixing it, this is your lucky day.

Business / 10 Dec 2010

Freelancer or FTE? 10 Questions to Ask Yourself Before Deciding

As a designer, you have a much higher likelihood of confronting the freelancer vs. full-time employee dilemma than most people. No matter which side you’re currently on or have been on before, there are several key questions that you should ask yourself before deciding where you fit in best.

Below we’ll take a look at ten such questions that you can use to assess your career aspirations and long-term goals. We’ll also offer tons of advice along the way about how to interpret your answers to each question.

Typography / 8 Dec 2010

12 Stylish and Free Slab Serif Fonts

Slab serif fonts are quite stylish and attractive and are versatile enough to be used in many different contexts. They’re also currently very popular among web designers everywhere.

If you’ve been wondering where other designers are snagging these great slab serifs, look no further than the collection of twelve free fonts below.

Business / 25 Nov 2010

20 Outstanding Tools to Maximize Your Time

Happy Thanksgiving everyone! I’m off stuffing my face with copious amounts of poultry and mashed potatoes but I planned ahead so that you don’t have to miss out on your daily dose of Design Shack!

If you’re like me, the holidays drastically cut in to your work time. You don’t get the luxury of having less to do, only less time to do it! If this sounds like you, check out the 20 amazing tools below to help maximize your time. Dedicating yourself to using just a few of these will boost your productivity levels to an all-time high.

Graphics / 19 Nov 2010

How to Revive an Outdated Design

Today we’re going to examine a real-world issue that frequently faces designers. Updating and old design can be a daunting task, whether it’s your own or someone else’s. Once you see a design presented in a certain way, it’s hard to break out of that mental box, even if you don’t like the original.

The article below will tackle a number of touch issues for designers. We’ll be dealing with outdated graphics, readability on a dark background, information overload, working with textures and more. Keep reading to see how we tackle these problems.