
Layouts / 8 Nov 2011
How to Design a Tour Page: Examples and Best Practices
Tour pages are one of the most important components for websites advertising apps and/or services. The tour page is often where interested users will either make the firm decision to sign up or move on to something else.
Needless to say, there’s a lot of pressure as a designer to get this right! Fear not however, many talented designers have gone before you and we can learn a lot by looking at their examples. We’ll dive into tour pages from giants like Mozilla, 37Signals and Mint.com and see what common tricks they all use to win conversions.