Reviews / 7 Feb 2024
Since our review last year, Plausible has been busy adding more useful and powerful features to its open-source analytics platform. Let’s have a look and see how it has improved.
While Plausible has been improving its platform to better serve its users with new features, nothing has changed with Google Analytics. In fact, things got even worse.
In July 2023, Google discontinued support for its Universal Analytics and forced all users to switch to its new and overcomplicated Google Analytics 4 system. And in July 2024, users will no longer have access to their old Universal Analytics properties and will lose all the data as well.
This was a frustrating experience for most users, to say the least. The new Google Analytics 4 is not only difficult to use but many users have noticed that it’s also slower compared to Universal Analytics.
As a result, even the most loyal Google Analytics users started looking for better alternatives. And that’s when we came across Plausible.