Learn how to run your design business, work with clients, manage expectations, and handle your finances.
Web design companies and freelancers should never underestimate the power of good copy. Likewise, they should never doubt how much bad copy can hurt their chances of winning clients.
Follow along as we discuss then ten commandments of writing simple and effective copy that will convince your potential clients that you can successfully meet their needs and blow away their expectations.
The world is a widely varied place and it’s naive to imagine that a design that resonates well with one group of people will be equally effective with another group on the other side of the globe.
Today we’ll show you how to wield Geert Hofstede’s Cultural Dimensions to better tailor your designs to different cultures through a basic understanding of the values that they tend to pursue.
The life of a freelance web designer varies in many ways to that of a corporate entity. Software firms and design studios are able to work together on big budget projects to earn a lot more than the average freelancer would. This often means when going solo you’ll work with a larger number of clients and have to divide your time up into unfair portions.
For anybody in the industry it’s absolutely essential to understand task management. Timing, repetition, sleep, nutrition, and a lot of other factors play a role in your work attitude. And by synchronizing yourself with natural rhythms and an upbeat schedule you’ll feel more productive throughout the day.
Google has become a powerhouse industry for digital professionals. It seems just a decade ago Gmail was still a newcomer to the field. And now in-browser webmail is commonplace, along with IM Chat and file storage/upload in your browser as well!
For the average webmaster these tools provide a very powerful and free resource to setup as your backend. Google can be used to fuel your company and track visitor stats, revenue, plus tons of other metrics! We have gone over some of the most prosperous services and how you may benefit from them. With just a single Google account you have access to all of their apps completely 100% free. Talk about a sweet business deal.
Let’s discuss a topic that gets your blood boiling: spec work. What is it and why do designers hate it? This will give us a foundation to discuss some legitimate practices that many are labeling as spec work hiring tactics.
Do you think a designer should be asked to prove himself/herself before being hired? Is this debate an example of employers going too far or designers not willing to go far enough? Let’s find out.
What one thing above all else makes for a great design? Where should your focus lie? More importantly, is it possible or even desirable to focus on a single goal at the expense of others?
Today we’ll take a look at why goal-oriented design is good design and discuss how being a designer means weighing several competing factors. We’ll also discuss how to decide which goals are the most important and how establishing a hierarchy for each project will make for a better experience for the client, the user and the designer.
So you want to be a graphic designer? What does that mean exactly? What types of jobs are available? It turns out deciding to be a designer is a pretty vague choice that often requires some more direction and career evolution before you really land yourself in a meaningful career.
Today we’ll explore the underlying structure of the graphic design industry and take a brief look at some different design jobs and career paths that you can and should explore. Whether you’ve been a designer for ten minutes or ten years, this article could help you find your place in the industry.
Whether you’re a freelance designer, a full-time-employee or an out of work designer actively seeking a position, it’s a good idea to increase your web presence as much as possible. It’s always great to have your own site and domain, but you can easily supplement that with some awesome free online services created specifically to host creative portfolios.
Rather than give you another roundup of twenty of these services and force you to do the research yourself, I’ve gone through and picked three of my favorites for comparison so you can quickly see which is best for you. Let’s get started!
In-store advertising and marketing is a unique area of design that presents an interesting set of problems. Today we’ll talk about some of the lessons that I learned from the years I spent in this area and how all designers everywhere can apply these lessons in their own work.
Today’s article takes a look at how to help maximize creative thought by carefully structuring the environment around you. Everything from the design of your office to the specific hours of the day that you choose to work can play a key role in how effective you are when it comes time to actually get things done.
We constantly hear blanket statements about how print is in decline and the future of design is digital. Meanwhile, many print-only designers wonder if they should be taking steps to begin the overwhelming journey of learning a new career.
Today we’ll put rumors and speculation aside for a moment and take a look at some real data to see the actual projections for the print design industry and what actions, if any, print designers should be taking as a result.
Do you have a friend, family member or colleague who is considering design as a profession and looks to you for guidance? Your instruction could mean the difference between a meaningful career and a non-starter.
Today we’ll offer up some basic advice that everyone should consider before attempting to teach someone to be a graphic designer.