
UX Design / 6 Jan 2022
10 Tips for a Better CX (Customer Experience) Journey
The customer experience, or CX, journey can be one of the most important elements of an online store. It dictates how people interact with the site in the path to making a purchase, and even if they make a purchase at all.
The more technical definition of CX is all the cognitive, affective, sensory, and behavioral responses that a consumer has in the buying process from pre-purchase to the sale to the post-purchase process.
Let’s look at ways that you can improve the customer experience journey in website projects.