Articles - Page 110

Business / 11 Aug 2020

Should You Design Your Brand Based on Digital Marketing Needs?

What comes first: branding or strategy? It’s an age-old question for designers and marketers and today extends to digital marketing as well. Should your brand design be based on digital marketing needs?

In today’s marketplace, the answer is overwhelmingly yes. You’ll be hard-pressed to find a brand that isn’t leveraging some type of digital marketing, including social media, to communicate with audiences.

Here’s why.

PowerPoint Templates / 10 Aug 2020

How to Design a Presentation for Screen Viewing

Given how the world is changing, you are probably presenting more commonly on screens in virtual conference or webinar settings. That can impact the design of presentations, and you’ll need to think about what to change to make it work well.

There are multiple considerations when designing PowerPoint, Keynote or Google Slides templates for screen viewing versus when you are presenting live.

Here, we’ll walk through key considerations to help you make the most of designing presentations for screen viewing.

Premiere Pro Templates / 21 Jul 2020

Final Cut vs. Adobe Premiere Pro (Which to Choose? Pros & Cons)

Almost everyone is shooting video these days. From social media clips to full feature moving images for websites and more. But you have to do more than just take video, to get the right finish requires a solid video editing tool.

Two of the best options available are Final Cut Pro and Adobe Premiere Pro. These solid video editors are packed with features and can help you polish video clips for a more professional feel.

But which one is right for your projects? Here, we’re taking a look at each tool and key pros and cons to help you choose the video tool that’s best for your daily workflows (and budget).

Trends / 14 Jul 2020

Design Trend: Strong Hero Images With Subtle Text

This website design trend is all about contrast… or the lack thereof. More designs are popping up that have large and stunning hero image areas, but text elements are much more subtle. This is a shift from oversized hero area text that has been big (literally) for some time.

These designs make you look because of this difference. It establishes a sense of contrast with other websites, while maybe not creating so much contrast in the design itself.

Let’s take a look at websites with strong hero images and subtle text to help you generate inspiration for your next project.

Mockup Templates / 7 Jul 2020

20+ Poster Mockup Templates (Free & Premium)

Whether you’re designing a poster to advertise a product, business or event, or as an aesthetic decor item, there’s no point in making a poster that doesn’t look great when it’s hanging in place, right? That’s why you need a poster mockup, to put your poster in real life settings and scenarios and ensure that it looks just as amazing when it’s hanging on a wall or in a frame, as it does in your design software.

This list of free and premium poster mockup templates includes the best purpose built mockup options for all kinds of poster designs, from huge billboard style displays to small, decorative pieces that look great on the living room wall.

Whatever your need, there’s a mockup template here that’s just waiting for your poster design!

Mockup Templates / 3 Jul 2020

20+ Flyer Mockup Templates (Free & Premium)

Flyers are a classic marketing and advertising tool that allow you to promote your products and services to a huge audience, and raise awareness of your business or brand. But what looks good on the screen when you’re designing it may not translate perfectly into paper, so it’s a good idea to use a flyer mockup to ensure that your design has the desired effect.

Creating mockups from scratch is time-consuming and requires both time and expertise, so why not save yourself the time and effort and use one of the many flyer mockup templates available online?

We’ve even saved you all of the hard work, and rounded up some of the best free and premium mockup templates that are available for instant download, meaning you can be customizing your very own mockup in a matter of minutes.

Let’s take a look at some of the best flyer mockup templates that we’ve found.

Font Collections / 2 Jul 2020

25+ Free Brush, Script & Hand Lettering Fonts

Type is what meaning looks like, says Max Phillips the founder of Signal type foundry. This quote alone proves the importance of using proper typography in designs. And these free brush, script, and hand-lettering fonts will get you off to a great start.

Typography is not just about improving readability but also giving an identity and meaning to your titles, headings, and paragraphs. You can’t achieve that goal without a great-looking font.

Even if you can’t afford a high-quality premium font, try to at least get a free font that gives meaning and personality to each and every design you work on. Never settle for the default fonts.

You don’t have to spend hours scouring the web to find a great free font. In fact, we did the heavy lifting for you.

In this collection, we’re featuring some of the best free brush, script, and hand-lettering fonts you can download for free. Have a look.

Mockup Templates / 25 Jun 2020

20+ Stationery Mockup Templates (Free & Premium)

If you’ve recently designed a logo for your startup, or have rebranded and changed up your business aesthetic, you’ll no doubt be wanting to know how your branding will look in different contexts – on letterheads and business cards, or in email signatures, or on corporate swag such as coffee mugs and laptop stickers.

One of the key areas of merchandise that typically includes a business logo or branding element is stationery, and this can include anything from business cards and leaflets to notebooks and product labels. Trying out your logo on different stationery items is a great way to see how it looks in different settings and scenarios – and it’s also super helpful if you’re looking to get branded stationery printed for your business!

These fabulous stationery mockup templates will allow you to do just that, giving you an idea of how your branding will look on different stationery items without having to commit to printing or producing those items until you’re sure they’re perfect. Featuring a range of both free and premium options, you’re bound to find a suitable mockup for your purposes in the following list.

Trends / 24 Jun 2020

Design Trend: Geo Shapes & Patterns (With Animation)

Stylish geometry is a design trend that keeps coming back around. This time the new twist is that shapes and design elements include touches of animation to bring shapes and patterns to life. It’s easier than ever to implement animation on the web, in a simple and widely-supported way.

It’s also a nifty little design technique that can add visual interest to almost anything and works for all types of elements, from logos or icons to backgrounds to hero images.

Let’s take a look at this website design trend in action.

Business / 22 Jun 2020

How (And Why) to Design for Local Businesses

Designing for a local business can be one of the most rewarding projects that you take on. When done well, you create a relationship with someone in your community that helps them grown and succeed.

Whether you’re creating a website or designing menus or flyers, working with a small business can stretch your creative muscles but it will make you think about the process a little different. Small businesses can be quite different than some of your bigger clients. They have a lot more on the line when it comes to design services and return on investment, they may have more questions, and they need to know how design can help them grow.

When you take a small business client, your approach to design will likely be a little different. Here’s how to think about it.

Mockup Templates / 18 Jun 2020

20+ Greeting Card Mockup Templates (Free & Premium)

Greeting cards are a fun and personal way to express your sentiments to someone you love or care for – from wedding invitations to birthday celebrations, and expressions of sympathy to romantic love notes, there’s rarely a feeling that can’t be portrayed effectively using a well-chosen greeting card.

But of course, for a greeting card to be effective, it needs to be well designed – and that means it should look exceptional when rendered as a physical card. It can be difficult to know how your design might look in reality until it’s too late – and that’s where mockups come in.

In this article, we’ll be sharing some of the best free and premium greeting card mockup templates that you can use to see how your greeting card will look once it’s been printed. There’s a huge range of different aesthetics and themes included, and what’s more, they’re all available for instant download. Read on to discover your favorite greeting card mockup template.

Mockup Templates / 16 Jun 2020

20+ Tote Bag Mockup Templates (Free & Pro)

In this day and age, tote bags are becoming increasingly popular as they work to replace the disposable plastic bags that once lined the checkouts of stores and market stalls. Not only is using a tote bag a great way to do your part in saving the planet, but it’s also a brilliant way of promoting a business or brand – think of how many people will see your bag as you’re walking down the street or browsing the aisles of your local grocery store.

Designing a tote bag to represent your brand is a great marketing tactic, but it’s important that your design looks as good in real life as it does on paper – and so we’ve curated a list of the best tote bag mockup templates for you to customize with your own design, allowing you to bring your creation to life!

There’s a range of different styles and options, both free and premium, so no matter your style or budget, there’s sure to be a mockup that’s perfect for your very own tote bag design.