
Graphics / 23 Jan 2013
Check Out the New American Airlines Logo
American Airlines has had the same logo for forty-five years. That’s definitely a pretty impressive stretch! They’ve decided to hang up their Helvetica though and look to not only a new typeface, but a new eagle and even a new livery design.
Read on to see the logic behind the new design and whether or not I think it’s another chapter in a long line of recent brand redesigns gone bad.