Search Results For: design

Business / 10 Dec 2020

When (And How) to Outsource Design Work to Someone Else

If it has ever crossed your mind that a certain element of a design project would be better if you had help, then outsourcing work could be a viable option.

Design agencies, small shops, and freelancers can all benefit from having a bench of partners that can help with projects. Successful outsourcing is based on a mutual relationship between parties that have a similar design style and work ethic.

This guide will take you through everything you need to know about outsourcing graphic design work.

Web Standards / 19 Oct 2020

9 Website Design Tips for Different Generations (Yes, It Matters!)

It’s a no-brainer for most designers that you plan a project based on a certain target audience. It might be for people who like soda or buy video games or have an affinity for athletic shoes.

But another consideration can often be overlooked – designing for different generational segments. Age can impact how people use websites, apps, and mobile devices. Generational differences can affect your design scheme, accessibility plan, and even the language and colors in the design.

If you haven’t thought about these differences, now is the time to start. With wider website audiences all the time, designing for different generations can help your project be more successful for more people.

UX Design / 15 Oct 2020

Design Trend: Modern Tappable Targets (And How to Do It)

A solid tap target can make or break your mobile website or app. The size, shape, location, and overall design of the button or link determines whether a user successfully completes an action or not. It might seem like a small thing, but can be one of the most important elements of a design.

Modern tappable targets are easy to recognize, work in an expected manner, and encourage engagement.

Today we’re looking at how to design them, ways to craft effective call-to-action items, and considerations around color and font choices.

Inspiration / 30 Sep 2020

8 Best Company Rebranding Designs & Examples

In order to stay relevant, many businesses have to reinvent themselves when the time comes. In recent years, we saw even some of the biggest brands making the tough decision to rebrand their identities completely.

Some were successful at rebranding while many failed miserably. Needless to say, it’s a risk you take when changing the face of a company, especially when it’s done for the wrong reasons.

In this post, we take a look at some of the best and successful rebranding stories with the main focus on rebranding designs. If you’re planning on rebranding your own business, you could learn a thing or two from these companies.

UX Design / 18 Aug 2020

Is Your Design Inclusive? (And How to Make It More Inclusive)

Is your design for everyone? We talk a lot about creating with an audience in mind, but it’s important to understand that audience can identify in several ways.

Now more than ever before, it is important to create designs and visuals that are inclusive of that entire audience segment. An inclusive aesthetic will make users feel like they are part of the design and that a company, organization, or product is for them.

Inclusivity is more than just accessibility. It’s a combination of function and visual design that creates something that people identify with and want to be a part of.

It’s time to check yourself and your designs, put aside your biases and take a hard look at projects to ensure they are as all-encompassing as they can be. Let’s get started.

Business / 11 Aug 2020

Should You Design Your Brand Based on Digital Marketing Needs?

What comes first: branding or strategy? It’s an age-old question for designers and marketers and today extends to digital marketing as well. Should your brand design be based on digital marketing needs?

In today’s marketplace, the answer is overwhelmingly yes. You’ll be hard-pressed to find a brand that isn’t leveraging some type of digital marketing, including social media, to communicate with audiences.

Here’s why.

PowerPoint Templates / 10 Aug 2020

How to Design a Presentation for Screen Viewing

Given how the world is changing, you are probably presenting more commonly on screens in virtual conference or webinar settings. That can impact the design of presentations, and you’ll need to think about what to change to make it work well.

There are multiple considerations when designing PowerPoint, Keynote or Google Slides templates for screen viewing versus when you are presenting live.

Here, we’ll walk through key considerations to help you make the most of designing presentations for screen viewing.

Trends / 14 Jul 2020

Design Trend: Strong Hero Images With Subtle Text

This website design trend is all about contrast… or the lack thereof. More designs are popping up that have large and stunning hero image areas, but text elements are much more subtle. This is a shift from oversized hero area text that has been big (literally) for some time.

These designs make you look because of this difference. It establishes a sense of contrast with other websites, while maybe not creating so much contrast in the design itself.

Let’s take a look at websites with strong hero images and subtle text to help you generate inspiration for your next project.

Trends / 24 Jun 2020

Design Trend: Geo Shapes & Patterns (With Animation)

Stylish geometry is a design trend that keeps coming back around. This time the new twist is that shapes and design elements include touches of animation to bring shapes and patterns to life. It’s easier than ever to implement animation on the web, in a simple and widely-supported way.

It’s also a nifty little design technique that can add visual interest to almost anything and works for all types of elements, from logos or icons to backgrounds to hero images.

Let’s take a look at this website design trend in action.

Business / 22 Jun 2020

How (And Why) to Design for Local Businesses

Designing for a local business can be one of the most rewarding projects that you take on. When done well, you create a relationship with someone in your community that helps them grown and succeed.

Whether you’re creating a website or designing menus or flyers, working with a small business can stretch your creative muscles but it will make you think about the process a little different. Small businesses can be quite different than some of your bigger clients. They have a lot more on the line when it comes to design services and return on investment, they may have more questions, and they need to know how design can help them grow.

When you take a small business client, your approach to design will likely be a little different. Here’s how to think about it.