Business - Page 12

Business / 7 Mar 2018

8 Ideas for Creating Evergreen Website Content

Developing evergreen content for your website is an important element in your overall strategy. Evergreen content is information – pages or blog content – that remain relevant and don’t get old. It’s a practical approach to making your investment in content pay off long-term.

The best evergreen content is directly related to the core information on your website. It complements more timely news and information and can help boost search rankings over time as well. But you can’t just post and forget about it; even evergreen content will need the occasional update to ensure that it remains relevant over time.

Here are eight ways to create evergreen website content (with examples of websites that are doing it well).

Business / 6 Mar 2018

15+ Quick Tips to Improve Your Design Portfolio

If you’re like many designers, you’ve had every intention of updating your design portfolio — for the last two years at least. But procrastinating on your portfolio is a mistake. You never know what opportunities you could be missing out on because someone landed on your tired, old portfolio.

As the co-founder of Semplice, a portfolio system for designers, I’ve learned how crucial a portfolio is to getting new work. And the only thing worse than not having a design portfolio is having one that’s poorly made or out of date. Here are some quick tips to refresh your portfolio and start getting more of the work you want to do.

Business / 28 Feb 2018

6 Finance Apps for Your Freelance Business

A great set of financial apps and tools can make it easier to manage your freelance business. From tracking receipts and invoices for clients, to making sure you’re ready for tax season and have all your expenses accounted for. There are plenty of great apps to help you manage your freelance business.

Characteristics of great finance apps are that they are secure, cloud-based, include automation tools to help you work more efficiently, are affordable, come with financial accounting and reporting that you can understand and customer support when you need it. All of the apps on this list fit the bill.

Business / 12 Feb 2018

20 DIY Projects to Improve Your Freelance Office

A creative workspace is good for your creativity. That’s why companies such as Apple and Google have open and innovative workspaces. While you probably don’t have that kind of budget, there are some great DIY projects you can take on to improve your freelance or home office!

So grab your hammer, paint and creative thinking to make your workspace somewhere you’ll want to spend most of the day. Some of these projects take a few minutes, some a few hours, or some a few weeks or months. But it’s a great starting point for some creative thinking!

Business / 5 Feb 2018

5 Ways to Network as a Remote Freelancer

One of the toughest areas of working as a freelancer is that there’s a sense of professional loneliness. Most of your work days are spent alone in a home office. While local networking opportunities exist, they may not be geared toward the creative industry. You need to get out!

You need to meet more creative workers. You need to develop a method to network as a remote freelancer, to create relationships that will help you grow in your career—and keep from feeling like you work on an island!

Business / 29 Jan 2018

30 Tips to Be More Productive in 30 Days

Whether you work alone or as part of a large team, everyone is looking for ways to increase productivity. You’ll feel less stressed and get more done each day. Let’s see just how much you can change in 30 days—you’ll be amazed.

So how do you do it? First, changing any habit takes practice. Doing something one time doesn’t make it part of a new routine. You have to do it repeatedly; make it part of who you are. Here, we’ve got 30 tips to help you be more productive 30 days from now.

You aren’t going to do all of these things at once. Start with one or two, once they are part of your embedded routine, add another change and slowly build until you are feeling like your most productive self. Good luck!

Business / 6 Dec 2017

Are You a Good Designer or a Great Designer? Here Are the 10 Signs

Some people are better suited for certain jobs than others. Skills and personality traits combine to make you good—or great—at your job. When it comes to design, do you know where you fall? Are you a good designer? Or a great one?

The answer might be both. Between good days and bad, and projects that rock and ones that leave you ragged, one of the things that will help you be a better designer all the time is awareness of characteristics that great designers have in common.

Business / 30 Nov 2017

Challenges Every Freelance Designer Will Face in 2018

A new year is looming ahead, which comes with new challenges, even for the seasoned freelance designer. As you look back and celebrate the wins of 2017 – as you deservedly should – it’s time to think ahead to what’s in store for the new year as well!

There seems to be a shift again in trends and technology that could present challenges (and opportunities!) for designers in 2018. Here’s a look at some of the curveballs that might come your way. And how to be ready for them when they do.

Business / 29 Nov 2017

Get Your Merchandise Online Today With SpreadShop

Do you have an idea for a great shirt or coffee mug that you know is destined to sell? Do your social media followers want to see your images or messaging on their gear?

The problem with merchandise sales isn’t always coming up with an idea or design; it’s picking items and dealing with inventory. SpreadShop takes a lot of that hassle and worry out of the equation, so that almost anyone can create an online merchandise storefront and start selling right away — free!

Here’s a guide to SpreadShop and how you can start selling merchandise online in no time at all.

Business / 27 Nov 2017

4 Ways a CDN Can Speed Up Your Website

Is your website moving fast enough for users? Speed is a primary factor when it comes to keeping a user who visits your website for the first time.

Chances are your website could be faster. One way to accomplish that is by using a content delivery network (CDN), which helps deliver static content to users faster. A CDN can be an efficient way to increase page speed and user engagement all at once.

Here’s a look at four ways a CDN can speed up your website. (But before you read on, you can check your website page speed with this Google tool).

How to Design a Logo / 23 Oct 2017

Is the Static Logo Dead?

There’s a bit of disruption happening in the world of logos. The single static logo isn’t enough to carry your brand anymore. You actually need a library of logos to meet all the needs of your brand.

This idea has been evolving for a while; just think of the variations for a website, social media and even that tiny favicon in web browsers.

It can be a lot to think about. So let’s try to organize those logo thoughts.

How to Design a Logo / 2 Oct 2017

5 Tips for Creating a Memorable Logo Design

A logo might be the single most important visual connection a brand makes with users. It identifies the company or organization and sets a basic tone for interactions with users.

From color to shape to words, every element in a logo design says something. (That’s why such a small element is so important to your brand.)

Logo design takes a lot of planning and thought and it is important to create a mark that represents your business and is something that users can identify and remember. It’s doubtful that you’ll develop the next Nike swoosh, but with the right approach you can create a memorable logo design.