Business / 8 Dec 2016
How can you use design techniques to make things feel scarce? It’s an important concept, particularly in terms of creating a sense of urgency for e-commerce or clicking a call to action before it is too late.
Flash sales, limited editions, “only 2 remaining” – these are all triggers of scarcity that make a user feel the need to complete a call to action immediately. If not, the purchase or offer might not be available later. Designing for scarcity is an important concept in design, particularly for e-commerce and even in-person sales.