Business - Page 8

PowerPoint Templates / 11 Apr 2018

7 Tips for Finding the Perfect PowerPoint Presentation Template

A great PowerPoint presentation template can wow audiences, and help you to build a slideshow quickly and easily. While you can create your own custom template, there’s a whole market of affordable PowerPoint templates that you can customize. But what should you be considering when deciding which one to choose?

PowerPoint templates are a great option for designers – or practically anyone – who wants to create a polished, professional-looking presentation that doesn’t take a lot of time to put together. Here’s what to look for to ensure that you are getting the perfect PowerPoint template for each specific presentation.

Instagram Templates / 6 Sep 2017

10 Simple Steps to Refresh Your Instagram Account

Taylor Swift did it. She deleted her Instagram account before re-emerging with a newly refreshed persona. The tactic was part of a campaign for her new album release, but shows a good point: sometimes your accounts just need a refresh.

You can learn more about how Swift did it, or take on a personal challenge to refresh your Instagram account. It’s easier than you might think. (Once you get over the mental block of changing the way you post photos, anyway.)

Here’s how you can refresh your Instagram account in 10 simple steps (and maybe even feel as diva as Taylor Swift in the process).

Business / 6 Jul 2017

6 Portfolio Design Mistakes That Drive Me Nuts

Your public portfolio is one of the most important things you’ll ever design. It presents you to the world and, if you’re a freelancer, tends to play a major role in whether or not people choose to hire you.

I’ve viewed a ton of online portfolios and today I’d like to walk through some of the weaknesses I see time and time again. Read on to see if you’ve made some of these mistakes.

Business / 17 May 2017

How Many Design Options Should You Show a Client?

You’ve been working on a client project for a little while now. It could be a website design, brochure, or something else altogether — but you’ve spent some time on it. You like the concept. Is that all you need to go back to the client with? Or do you need to create a couple more options for the design review?

There’s a balance of creating enough for a client to choose from, and avoiding work that you know will certainly just get thrown aside. If you know the client well, chances are you can present just one design option. (Seriously!)

Business / 27 Mar 2017

5 Rules for Designing an Effective Ad Campaign

Designers have to wear a lot of hats these days. You might create a website one day, a brochure the next, and an ad campaign for print or social media after that.

And while many of these projects all rely on the same theories of design and an eye for what looks good, there are some differences that can impact the success of certain projects. Designing ad campaigns can be tricky if you haven’t done a lot of it. The canvas is often small and doesn’t give you a lot of room for error. You get just one chance to hook a user with design and information. Here’s how to do it.

Business / 30 Jan 2017

What Are Design Ethics? (And Why Are They Important?)

Are you an ethical designer? Is that something you even think about when taking on projects? Design ethics come in many forms – from how you choose projects, to how you work with clients, to copyrights and legal protection.

These written and unwritten codes help shape the way graphic design professionals interact, communicate and do business. It’s something you probably do need to think about, because you know and understand the bigger rules. But any time you stop and ask “should I do this or that?” design ethics are part of the conversation.

Business / 23 Jan 2017

Flex Your Design Muscles With These 10 Creative Exercises

Are you already over all those New Year’s resolutions? Now that we are a little further into the year, it’s time to pause and refresh in a way that will last longer than a fad diet or 30-day gym membership. You need to flex your creative muscles.

You might be surprised at the value of simple design workouts. They can help you forget problems you are actually working on (maybe helping you solve those design dilemmas), and even learn something new.

It only takes a few minutes a week to work through an exercise or two, and really stretch those creative muscles. Pick an exercise from our collection below – each one includes just three steps — and make a date to get in design shape!

Business / 23 Nov 2016

Thinking About Design Thinking: Is It Important?

Design thinking is the biggest buzzword in the design world since flat design. Everyone is talking about it… even non-designers. So what is design thinking? Is it important? Should you care?

Here’s the good news: design thinking is something that’s probably part of what you “just do” even if you didn’t have a name for it. Design thinking is another way to think about problem-solving. Let’s take a closer look, and delve into what it means, and why it can be useful!

Business / 7 Nov 2016

Content Strategy & Web Design: Connecting the Dots

What comes first? The chicken or the egg? The website or the content? Developing a cohesive content strategy during the web design process can present quite the conundrum.

Designers want content to start work on the design, while many copywriters want a preview of the visuals to develop content. So how do you come to a resolution? With a solid content strategy that involves the whole team.

Business / 12 Oct 2016

How to Break Up With a Client: Tips & Advice

You’ve got a bad client. Make that a really bad client. They weren’t always that way, but things changed. You grew apart. You need to break up. But how do you do it?

You can gracefully end a client relationship. It might not be easy, but if you have thought about cutting ties with someone who contributes to your income, it is likely time to part ways.

Business / 29 Feb 2016

How to Organize Complex Design Projects

Not every design project is easy to delve into. Some projects, particularly new branding guidebooks, materials or website redesigns, can take a lot of time. There’s just so much content contained in the project.

Some projects are packed with information, images, video, downloads and other content that must be part of the final design, creating a specific design challenge. We talk about simplicity a lot, but what about those times when the project is anything but simple? Here, we’ll walk through ways to organize, manage and plan complex design projects.

Business / 30 Nov 2015

Designing for Trust: How to Build a Relationship With Your Audience

Trust. How often do you think about this concept when working through a design project? Probably very often if you are associated with e-commerce, but what about other types of design?

Trust is a key component of user loyalty, and a reason why people come to your company or brand. While a lot of trust comes from past performance and a brand’s track-record, it also comes from the design. How a website, poster or package looks can impact how users feel about it and whether they take the leap from casual looker to brand loyalist.