
Graphics / 21 Jan 2015
10 Tips for Designing Static Ads
Designing the perfect static ad is no easy feat. It might even be impossible. Designing ads can go against many of the things you think as a designer. Many companies want to cram as much information into a space as possible and many users put up roadblocks when it comes to viewing ads.
The catch is creating something that people want to interact with, despite the fact that it’s an ad. The advantage of a static ad is that is seems less obtrusive than some animated, audio or video options. They also have a classic style about them that makes designing fun. Here are 10 tips for creating an ad that people will look at, with some ads as they actually appear on popular websites.