Graphics / 17 Jan 2012
With a new year always comes new branding attempts. Organizations want a fresh face to signal progress and ongoing evolution and branding is the vehicle that designers use to achieve this goal.
As we all know quite well, this is a risky venture with large entities. If it goes well, your customers (or fans in this case) love you for it. If it doesn’t, you’re setting yourself up for plenty of public ridicule. Today we’re going to venture into the world of sports and check out three new Major League Baseball team logo designs. Which teams are updating their look for the new year? Were they successful or is the result a surefire embarrassment? Read on to find out!