Carrie Cousins

Inspiration / 8 May 2013

Trendy Design: Making Emerald Work for You

Emerald is picking up plenty of buzz this year. The green-blue hue works well in design projects, from backgrounds, to the base color in a palette, to serving as an accent. The color is gaining even more popularity in 2013 because of its designation as Pantone Color of the Year.

Not only are web and print designers jumping on the trend but so are designers in the fashion, beauty and home décor industries. Why? Because Emerald has an almost universal appeal. Here are some ways to make it work for you.

Business / 29 Apr 2013

Simple Tips for Designing a Newsletter Template That Stands Out

Almost every business has an email newsletter these days. From retailers promoting sales, to organizations showcasing information and events, the email newsletter is one of the most popular marketing tools out there. And for it to really be effective, it must look good.

An almost unlimited number of free email templates can make it easy to just download something and send out an email, but you should really take the time to create a custom template for communications that represents your business and who you are. Your newsletter represents your work just as much as a website or printed product. Although getting started can be intimidating, it’s fairly easy to create a newsletter template, choose software for distribution and send your first group email. It is important to keep in mind that most people get a lot of email every day, so you must work to make your newsletter stand out.

Business Card Templates / 10 Apr 2013

Design a Business Card That Won’t Get Thrown Away

It’s an almost unavoidable part of doing business – the business card. While more people are beginning to ditch traditional paper cards for digital counterparts, the business card is still an integral part of doing business.

Cards are almost as commonplace as the handshake, and it’s something you’ll always want to have ready to hand when you meet a potential new client.

So what makes your card stand out from the pack? How can you design a card that won’t get thrown away minutes after the meeting? And how can your card best illustrate the style of your work?

Let’s delve into some suggestions and tips today.

Typography / 19 Mar 2013

Mixing Typefaces: Tips and Techniques

Mixing typefaces can be on of the most rewarding, and trickiest parts of the design process. Creating the perfect pairing of typography can result in a beautiful and perfectly readable outline for almost any project.

But how can you get started? What should you consider when mixing typefaces? While the answers aren’t black and white, there are a few things you can do. Think about contrast, x-heights, shapes and slants and overall mood when combining typefaces for any project. In this article, we’ll be delving into each of these in a little more detail!

Inspiration / 11 Mar 2013

10 Things I Learned About Design From iPad Apps

Good design is all around us. Not just in printed materials or on websites, but also in everyday items. What’s great is that you often don’t notice it — you just enjoy whatever item, tool or website you are using.

Nowhere is this more true than with mobile apps. Most of us use them every day, but do you ever stop to think how much they are shaping the way you approach design? Apps can be a great source of inspiration and also another reminder of time-tested design concepts. Here are ten of the great lessons I have learned (and re-learned) from iPad apps.

Typography / 25 Feb 2013

Is My Type Stressed? a Primer on Stressed Typography

As a designer, either working with a design firm or on a freelance basis, you probably know a lot about stress. From deadlines to redesigns, client relations to cash flow — it is part of everyday life for someone working as a designer in any capacity.

But did you know your typography could also be stressed? Just like in your life, type has certain pressure points, and there are good and bad types of type stress. In today’s article, we’re going to delve into this concept in a little more details. We’ll walk you through exactly what types of typographical stress there are, how you can ensure it doesn’t affect the readability of your designs.

Typography / 2 Jan 2013

Add Flair to Projects With Alternate Lettering

Most typefaces have more than just 52 letters – 26 uppercase and 26 lowercase. They also contain an assortment of alternate characters that can help add flair and interest to your typography.

These special characters have been around since the beginning of type. Renowned typographer Johannes Gutenberg even used them in printing early copies of the Bible.

Software / 19 Dec 2012

No Coding Necessary: Build a Striking Website With Breezi

Breezi is the website design application for beginners. It is a great tool for those who maybe don’t have the coding ability to produce a site that looks like they would hope. The tools are easy to use, there are almost limitless options for customization and even a few templates to help you get started.

Here we look at the web-based tool. And if you think Breezi is for you, you can enter to win one of five pro licensees that the company is giving away to Design Shack readers. (Enter using the Rafflecopter at the end of this post.)

Business / 13 Nov 2012

How to Create a Visual Brand for Yourself

Getting work is about more than your portfolio. Designers must also know a bit about marketing. This is especially true for freelancers. Your marketable self can, and will, help you land (or lose) work before it even hits your radar.

It is important to create a consistent brand for yourself today. Look at the channels you are using and how you are identified online, decide how you want to be identified and what your name and image should be, and then go out and make it happen. Here are a few tips to get you started.

Articles / 29 Aug 2012

Art vs. Design: Are They the Same Thing?

Every project is created by design. It is thought out, analyzed and finally, designed and executed.

But is every design project also a work of art? How similar (or different) are the processes and results? You may find that every designer or artist has a different definition. Here I will share my characteristics of each. (Feel free to agree with or even challenge me.)

Software / 16 Aug 2012

Seven Online Infographic Builders That You Have to Try

The world is becoming increasingly visual – especially the online world. Thanks to social media and the explosion of sites such as Pinterest, displaying information in a visual way has become even more important. But it can be time consuming and even brain-boggling.

There are a host of tools out there though that can help you turn information into pretty good (and Pinterest-friendly) infographics in a matter of minutes. Here we take a look at some of the top contenders, how they work, what they cost and if they are worth your time (and money).

Business / 12 Jun 2012

You’re a Designer and Don’t Have a Website? Get Started Now

It is still hard for me to imagine that there are print and even web designers who don’t have their own websites. It is imperative in today’s business climate that everyone has a digital portfolio and that it is up-to-date. The hard part is just getting started.

What you don’t need is a world-class website filled with animations and color and gimmicks. What you do need to have is a clean, easy to navigate site that showcases your work. You can go all out and design a site from scratch or for a quick fix, use one of the many (and often free) host sites available to create get your portfolio and be online by the end of the week.