
Layouts / 21 Jan 2025
Responsive Email Templates: Why They’re More Important Than Ever
Email used to be a tool we used on computers to communicate with others. Today, it has evolved into a powerful method of marketing that has spread across multiple platforms.
Research and surveys have found that up to 78% of emails are viewed on mobile devices. This is especially true for the young generations as 67% of Gen-Zers claim they mainly use email on their phones.
Optimizing your emails for mobile devices is no longer optional, it’s now a requirement!
In today’s post, we want to highlight the importance of creating emails that are accessible across multiple platforms. And how you can create such emails using responsive email templates.
Let’s dive in.