UX Design / 19 Nov 2024
Color Psychology in Action: Choosing Colors That Influence User Behavior
There’s a close connection between the traffic lights and the “sale” signs you see in stores and online. Can you guess what it is?
From the early days of our childhood, we are taught to stop at traffic lights when they turn Red and to always pay close attention to them. When we grow up, we unknowingly follow the same rule whenever we see a sign or an ad using that same color.
Have you noticed how every “sale” sign is designed using a Red background? Because it instantly commands attention!
There’s a psychology behind the colors we see in the designs around us. Designers and marketers have been using this concept to create more impactful branding designs and advertising campaigns for decades.
But is color psychology a real thing? How does it work? Can you use it in your own design projects? Let’s find out.