
Graphics / 28 Feb 2025
3D Logos and Motion Branding: The Next Evolution of Identity Design
Logos have long been the cornerstone of brand identity, serving as a visual shorthand for a company’s values, personality, and mission.
Traditionally, logos were designed for print—on business cards, billboards, and packaging. But today, the digital landscape demands something more dynamic. This is why 3D logos and motion branding are considered the next evolution in identity design.
According to a survey, 62% of businesses now use some form of animated logo in their branding identity.
As brands compete for attention in an increasingly digital world, static logos are giving way to animated, interactive, and three-dimensional designs. These new branding elements move, transform, and engage audiences in ways that traditional logos simply cannot.
But what’s driving this shift, and how can businesses and designers harness this trend effectively?
In this article, we’ll explore the rise of motion-based branding, the benefits of 3D logos, and best practices for creating logos that stand out in the digital age.