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Learn how to run your design business, work with clients, manage expectations, and handle your finances.

7 Ways to Create a Website on a Budget

Business / 8 Jul 2019

7 Ways to Create a Website on a Budget

A great website doesn’t have to cost a fortune. You can get a professional-looking design with a few pages – that’s enough to get started – with a small budget. Here’s how.

The good news is that you can create and design a website yourself using a tool such as an online site builder, or work with a professional while maximizing your budget. The key is to be realistic. A website is not free. Even if you do it yourself, you’ll need a domain, hosting, and other tools (many site builders have a monthly fee) depending on how you plan to create the website.

The best practice is to start with a little research, then set a budget. That way you know what you can afford and how to have conversations about planning the website design. Here’s how you do it!

How Do You List Freelance Work on Your Resume? (We Have the Answer)

CV & Resume Templates / 19 Jun 2019

How Do You List Freelance Work on Your Resume? (We Have the Answer)

Congratulations, your freelance business is proving successful. But how do you handle talking about it or explaining freelance work to potential employers, or on your resume? It can be a hard subject to explain as a single entry on paper, and you don’t want freelance work to look like an employment gap.

There are some things you can do to on paper (and on LinkedIn) to help present freelance work in a way that is more understandable to others. The key for many freelancers – especially those working part-time – is remembering to include freelance work as part of your resume and design portfolio. Sometimes those jobs can be just the thing you need to help land the next big gig!

How Many Slides to Use in a Presentation? 5 Tips

PowerPoint Templates / 17 Jun 2019

How Many Slides to Use in a Presentation? 5 Tips

There’s nothing worse than a presentation that goes over time or poorly-designed slides that cram too much information onto the screen at once.

While there are a lot of things that can dictate how many slides to use in a presentation, key factors include how long you have to speak, what content you are presenting, and the visual nature of the content. (Some speakers don’t need slides at all to keep audiences engaged!)

Here, we’re breaking down common presentation times with a guide for how not to overload slides, and use them well—no matter what type of talk you are giving.

How to Start and End a Presentation: 10 Unique Ideas

PowerPoint Templates / 12 Jun 2019

How to Start and End a Presentation: 10 Unique Ideas

A good presentation leaves you wanting more. It engages your thirst for information. These presentations are a mix of killer content, striking visuals, a charismatic speaker and—crucially—a memorable start and end.

And with the right tools, almost anyone can give a great presentation. When every minute matters, how you start and end your presentation can have a huge impact on what people take away from the time you’re talking to them (and whether it makes a lasting impression!)

Today, we’re breaking from traditional visual design techniques to think about how to craft a dynamic presentation, with a memorable beginning and ending.

Self-Care for Designers: Don’t Burn Out

Business / 3 Jun 2019

Self-Care for Designers: Don’t Burn Out

In a world where work never seems to turn off, there’s a growing movement to prioritize self-care. It’s way too easy to neglect yourself when you have work and meetings and then all of the “life” things after work, from networking events to taking kids to soccer games.

The time to start practicing self-care is before you start to burn out. You’ll stay fresher and have greater mental capacity to tackle projects with creative spark.

But how do you do it? How (and where) can designers find time for self-care? We have a few ideas for you.

10 Ways to Make Women More Welcome in Your Design Space

Business / 27 May 2019

10 Ways to Make Women More Welcome in Your Design Space

Take a look around. How many women work in your creative space? (If you are a freelancer, think about how many women are part of your referral network.) What does that ratio look like? The design industry is not known for equal numbers in the workplace.

A study late last year by Design Museum showed that only 1 in 5 designers in the UK are women. Another study by AIGA showed that women were just 36 percent of the “design leaders” to speak at the world’s biggest design conferences. (It was even tough to find stock images to represent women as designers for this article.)

These trends just aren’t acceptable. And change starts with you.

If you want to see more ideas, more creative concepts, and more diversity of design, everyone needs to be welcome in the same design space. It can be tough to be the only woman in the room (and it happens a lot).

Here are some ways you can make women more welcome in your design space.

What Is a Company Profile? (And How to Write One)

Business / 1 Apr 2019

What Is a Company Profile? (And How to Write One)

Whether you’re creating content for an established business or a startup, a company profile should be part of your plan. In this post, we’ll discuss what a company profile is, and how to write one.

A company profile can be an effective way to highlight the business to customers or stakeholders. And you’ll quickly find that it is a vital part of business communication.

It’s a way to state what your business stands for, what your goals are, and where you place your focus. As well as featuring all the practical information that anyone might need to know about your company.

7 Tips for Sending Better Email Newsletters

Business / 4 Feb 2019

7 Tips for Sending Better Email Newsletters

Email marketing is one of the top ways to communicate with an audience. You can inform users with stories and information, send discounts and coupons to encourage shopping, and help direct traffic back to your website.

But not every email newsletter is created equally. My inbox is just as full of poorly designed messages as ones that I’ll actually read. With so much inbox clutter, designing an email that will stand out—and is easy to read—increases your chances of success. (Open rates hover in the teens to 20 percent range for many industries, so you have to work hard.)

Starting with a well-designed email newsletter is the start. Here are seven tips for sending better emails, that more users (hopefully) will look forward to opening.

How to Make a Poster in PowerPoint: 10 Simple Steps

Poster Design / 14 Nov 2018

How to Make a Poster in PowerPoint: 10 Simple Steps

In addition to creating presentations, did you know you can use PowerPoint to design other elements such as posters? Today, we’re walking you through exactly how to make a poster in PowerPoint.

While not everyone thinks about making a poster design in PowerPoint, it’s actually pretty easy—and is a viable option if you need something quickly, or don’t have other design software available. (Posters made in PowerPoint are frequently used in academic settings for assignments and event promotion on college campuses.) Today, we’re going to take you through the steps of how to make a poster in PowerPoint.

How to Get Web Design Clients: 10 Ideas to Try Today

Business / 31 Oct 2018

How to Get Web Design Clients: 10 Ideas to Try Today

Who was it that said working as a freelance web designer was easy? While the work might not be a problem, the business of finding new web design clients is another issue. It can be tough to keep a steady number of clients coming through so that you stay busy and maintain the right income level.

It can be challenging for new and seasoned freelancers. (Everyone has experienced at least one dry spell.) So what can you do? We’re sharing ten tips for how you can get new web design clients. Today!

How Much Does a Website Design Cost? (+ How to Think About Pricing)

Business / 22 Oct 2018

How Much Does a Website Design Cost? (+ How to Think About Pricing)

It might be the most controversial question in the design business: how much does a website cost? I’ve had clients drop their jaws, balk and practically stomp their feet upon getting an estimate for website work. I’ve had other that couldn’t believe the deal they were getting. So what gives?

The price of a website design is a moving target and depends on a lot of factors. Here’s we’ll look at costs to think about if you are in the market for a new website design, and ways to think about pricing if you’ve been asked to quote a project.

5 Tips for Making Better Video

Business / 20 Aug 2018

5 Tips for Making Better Video

Everywhere you look, there’s video. From social media sites to full-scale web projects, a video can be an integral part of today’s online user experience. We have five tips to help you make any web video better, and improve the quality of what you publish.

While some projects require the time commitment of a professional production, other uses are perfectly suitable for DIY. How can you create better video to use in web projects yourself, without a full crew or large investment?