Business / 24 Jul 2019
What is the personality of your brand? No, it’s not a trick question. Is your brand formal or spunky or socially conscious?
Identifying and defining the identity and personality of your brand is crucial.
Even if you don’t define it, some sort of personality (even of the multiple variety) will come through. So it’s best to think about it now. The last thing you want is anyone else getting any say in how exactly your brand is defined.
Who do you want your brand to be?