Business

Learn how to run your design business, work with clients, manage expectations, and handle your finances.

Business / 6 Dec 2017

Are You a Good Designer or a Great Designer? Here Are the 10 Signs

Some people are better suited for certain jobs than others. Skills and personality traits combine to make you good—or great—at your job. When it comes to design, do you know where you fall? Are you a good designer? Or a great one?

The answer might be both. Between good days and bad, and projects that rock and ones that leave you ragged, one of the things that will help you be a better designer all the time is awareness of characteristics that great designers have in common.

Business / 30 Nov 2017

Challenges Every Freelance Designer Will Face in 2018

A new year is looming ahead, which comes with new challenges, even for the seasoned freelance designer. As you look back and celebrate the wins of 2017 – as you deservedly should – it’s time to think ahead to what’s in store for the new year as well!

There seems to be a shift again in trends and technology that could present challenges (and opportunities!) for designers in 2018. Here’s a look at some of the curveballs that might come your way. And how to be ready for them when they do.

Business / 29 Nov 2017

Get Your Merchandise Online Today With SpreadShop

Do you have an idea for a great shirt or coffee mug that you know is destined to sell? Do your social media followers want to see your images or messaging on their gear?

The problem with merchandise sales isn’t always coming up with an idea or design; it’s picking items and dealing with inventory. SpreadShop takes a lot of that hassle and worry out of the equation, so that almost anyone can create an online merchandise storefront and start selling right away — free!

Here’s a guide to SpreadShop and how you can start selling merchandise online in no time at all.

Business / 27 Nov 2017

4 Ways a CDN Can Speed Up Your Website

Is your website moving fast enough for users? Speed is a primary factor when it comes to keeping a user who visits your website for the first time.

Chances are your website could be faster. One way to accomplish that is by using a content delivery network (CDN), which helps deliver static content to users faster. A CDN can be an efficient way to increase page speed and user engagement all at once.

Here’s a look at four ways a CDN can speed up your website. (But before you read on, you can check your website page speed with this Google tool).

Business / 23 Oct 2017

Is the Static Logo Dead?

There’s a bit of disruption happening in the world of logos. The single static logo isn’t enough to carry your brand anymore. You actually need a library of logos to meet all the needs of your brand.

This idea has been evolving for a while; just think of the variations for a website, social media and even that tiny favicon in web browsers. It can be a lot to think about. So let’s try to organize those logo thoughts.

Business / 2 Oct 2017

5 Tips for Creating a Memorable Logo Design

A logo might be the single most important visual connection a brand makes with users. It identifies the company or organization and sets a basic tone for interactions with users.

From color to shape to words, every element in a logo design says something. (That’s why such a small element is so important to your brand.)

Logo design takes a lot of planning and thought and it is important to create a mark that represents your business and is something that users can identify and remember. It’s doubtful that you’ll develop the next Nike swoosh, but with the right approach you can create a memorable logo design.

Business / 14 Sep 2017

5 Tips for Working With Squarespace as a Designer

Squarespace isn’t just for non-designers and small business owners. Regardless of your skill level, the platform can be a quick and easy way to get a site online in a hurry. The website builder is packed with tools and integrations so that everything you need is right there from the start.

But the biggest complaint from designers is that while the templates look good, there’s just not enough flexibility. You just have to dig a little deeper. Squarepsace offers options so that more advanced designers and developers can do even more with the tool.

Business / 13 Sep 2017

How to Start Small & Scale Up a Design Project

Sometimes the hardest part of starting a new design project is… getting started! The best way to tackle a new project is to start small and scale the project up as you go.

Think about it in a series of small steps that build into a final product. This concept can make projects easier to manage and help you build a more predictable timeline as well.

The ability to scale is important because a lot of projects aren’t do-it-and-forget-it; websites, in particular, evolve and change over time. Not sure where to start? Here are some practical tips for graphic and website design project management so you can scale as you go.

Business / 6 Sep 2017

10 Simple Steps to Refresh Your Instagram Account

Taylor Swift did it. She deleted her Instagram account before re-emerging with a newly refreshed persona. The tactic was part of a campaign for her new album release, but shows a good point: sometimes your accounts just need a refresh.

You can learn more about how Swift did it, or take on a personal challenge to refresh your Instagram account. It’s easier than you might think. (Once you get over the mental block of changing the way you post photos, anyway.)

Here’s how you can refresh your Instagram account in 10 simple steps (and maybe even feel as diva as Taylor Swift in the process).

Business / 28 Aug 2017

How Much Should You Charge for Design Services?

It might be one of the most asked questions among freelance designers: what do you charge clients?

There can be so many variables in setting rates that you can stick to, and you have to make a choice between hourly and fixed options. Either way, a good pricing strategy can help you get the clients you want and earn a solid income from freelance work.

After you figure out pricing. Which is a challenge for almost anyone!

Business / 23 Aug 2017

How to Upsell Freelance Design Services

Every freelance designer wants to hang on to their best clients, and maintain a meaningful business relationship. Working with the same team for a long period of time has some direct benefits — particularly that you and the client know each other and have a good feel for how the partnership will work.

But how do you keep those clients? After the initial website is built or the logo is completed, what comes next? The answer is simple – an upsell. You want to provide additional value for clients so that they continue to work with you after the initial project. Here’s how you do it.

Business / 2 Aug 2017

15 Must-Ask Questions When Taking on a Website Project

The beginning of any new website design project can be a little nerve-wracking. Trying to determine if your style will match the client’s demands is often a challenge.

Add on trying to decide what to charge, and taking on a new client can be a freelance web designer’s biggest nightmare. When you do it right, the relationship and the project can be rewarding, but a miscue can make your life pretty miserable for the duration of the project.

Doing your homework at the start can help. Do you know what questions to ask a client to get the best information you need for a project? Don’t worry if you said “no,” we’ve got a checklist here for you!