Business - Page 2

Business / 11 Feb 2019

30 Tips to Learn Web Design in 30 Days

Is learning the basics of web design still on your “someday” list? Why haven’t you got started yet? We’ve put together 30 tips and resources to help you start learning web design this month (and maybe even find yourself a new career path!)

Graphic designers, print designers, and creatives looking to learn something new or break into website need to quit procrastinating. Every day that you don’t take that first step leaves you one day further behind everyone else!

Follow these steps to begin learning how to create your first website, industry best practices, and much more—all in 30 days!

Business / 4 Feb 2019

7 Tips for Sending Better Email Newsletters

Email marketing is one of the top ways to communicate with an audience. You can inform users with stories and information, send discounts and coupons to encourage shopping, and help direct traffic back to your website.

But not every email newsletter is created equally. My inbox is just as full of poorly designed messages as ones that I’ll actually read. With so much inbox clutter, designing an email that will stand out—and is easy to read—increases your chances of success. (Open rates hover in the teens to 20 percent range for many industries, so you have to work hard.)

Starting with a well-designed email newsletter is the start. Here are seven tips for sending better emails, that more users (hopefully) will look forward to opening.

Business / 30 Jan 2019

9 Tips for Speeding Up Your Website in 2019

It’s not a trick question: is your website fast enough? Page load times can impact everything from how long users stay on your site (or if they see the content), to search rank and overall conversions.

Speed matters on two fronts – for desktop and mobile devices – with mobile speed mattering more than ever. Not only does your website have to load fast; it needs to load fast everywhere.

So how do you do it? Start by running a Google PageSpeed test to see where your site ranks (you’ll get a few suggestions for speeding up your site there as well). Then, start making these tweaks to make your website lightning fast this year.

Business / 24 Jan 2019

10 Professional PowerPoint Templates (And How to Use Them)

Let’s face it, not everyone has the time or energy to design a pixel-perfect PowerPoint slideshow for every presentation they make. This is where professional PowerPoint templates can be a live-saver!

Whether you’re in charge of designing a slideshow for the weekly team meeting, or a freelancer pitching to clients, designing unique and attractive PowerPoint presentations for each meeting can be a painful task—even for a pro.

Well, let’s change that, shall we? In this post, we’re going to show you a very simple way you can make stunning presentations using professional PowerPoint templates that will knock your client’s socks off.

Business / 21 Jan 2019

Pitch Deck Design: 10 Tips to Stand Out

A good pitch deck is designed for specifically one thing – to help your startup get funding from investors. But how do you stand out from the crowd, and make a memorable impression?

There’s a delicate balance to creating a deck with just enough slides to entice potential funders, without providing so much information that they are overwhelmed.

Most pitch decks contain less than 20 slides. So how do you create a pitch deck design that stands out? Here are our ten tips to help you get started.

Business / 14 Nov 2018

How to Make a Poster in PowerPoint: 10 Simple Steps

In addition to creating presentations, did you know you can use PowerPoint to design other elements such as posters? Today, we’re walking you through exactly how to make a poster in PowerPoint.

While not everyone thinks about making a poster design in PowerPoint, it’s actually pretty easy—and is a viable option if you need something quickly, or don’t have other design software available. (Posters made in PowerPoint are frequently used in academic settings for assignments and event promotion on college campuses.) Today, we’re going to take you through the steps of how to make a poster in PowerPoint.

Business / 31 Oct 2018

How to Get Web Design Clients: 10 Ideas to Try Today

Who was it that said working as a freelance web designer was easy? While the work might not be a problem, the business of finding new web design clients is another issue. It can be tough to keep a steady number of clients coming through so that you stay busy and maintain the right income level.

It can be challenging for new and seasoned freelancers. (Everyone has experienced at least one dry spell.) So what can you do? We’re sharing ten tips for how you can get new web design clients. Today!

Business / 22 Oct 2018

How Much Does a Website Design Cost? (+ How to Think About Pricing)

It might be the most controversial question in the design business: how much does a website cost? I’ve had clients drop their jaws, balk and practically stomp their feet upon getting an estimate for website work. I’ve had other that couldn’t believe the deal they were getting. So what gives?

The price of a website design is a moving target and depends on a lot of factors. Here’s we’ll look at costs to think about if you are in the market for a new website design, and ways to think about pricing if you’ve been asked to quote a project.

Business / 20 Aug 2018

5 Tips for Making Better Video

Everywhere you look, there’s video. From social media sites to full-scale web projects, a video can be an integral part of today’s online user experience. We have five tips to help you make any web video better, and improve the quality of what you publish.

While some projects require the time commitment of a professional production, other uses are perfectly suitable for DIY. How can you create better video to use in web projects yourself, without a full crew or large investment?

Business / 15 Aug 2018

What Is a Web Design Proposal? (And How to Write One)

The most successful design projects often start with a successful business foundation. Whether you work on an agency team with other creatives or are a freelancer trying to sell your own products and services a solid web design proposal can help you win clients and set expectations for work.

Here’s everything you need to know about creating a web design proposal that will help you land new clients. We’ll discuss what a web design proposal is, how to write one, and share some helpful templates to get you started fast.

Business / 23 Jul 2018

Graphic Design Internships: 5 Places to Begin Your Search

Most students know that the right internship can get them on a path to the right job after graduation. Internships provide valuable work experience that help you get an idea of what daily life as a graphic designer looks like—and what skills you need to be successful.

The main difference between an internship and a job is the temporary nature of an internship, which is limited to a specific time frame or a number of hours worked.

The challenge with internships is that not all of the “jobs” are posted in regular job search locations, although some companies do post internship listings on job search websites. So where do you begin your search for the perfect internship? You’re going to have to do some homework.

Business / 18 Jun 2018

5 Tips to Use Instagram Creatively for Your Brand

It seems like every brand is on Instagram these days. So how do you create posts that generate engagement and help your images, video, and stories stand out from the pack?

The answer is to use your keen design eye. The same skills that you use as a designer—color balance, contrast, shape, and composition—can help you create Instagram posts that stand out. (It is a visual medium after all!)

Combine those skills with a little social media strategy and you’ll start building a loyal follower base in no time. Here are some tips to get you on the path to Instagram success.