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Business / 7 Mar 2016

7 Tips to Make You Stand Out From the Crowd

The freelance economy is growing every day. In mid-2015 more than 15.5 million people in the United States classified themselves as self-employed, and Fast Company reported that projections show that number could increase to 60 million by 2020.

While these numbers are good for you and show support for freelancing as a career choice, there is a catch: the market is getting crowded quickly. To remain successful (or find success if you are just getting started), it’s important that you find a way to stand out from the crowd.

Business / 29 Feb 2016

How to Organize Complex Design Projects

Not every design project is easy to delve into. Some projects, particularly new branding guidebooks, materials or website redesigns, can take a lot of time. There’s just so much content contained in the project.

Some projects are packed with information, images, video, downloads and other content that must be part of the final design, creating a specific design challenge. We talk about simplicity a lot, but what about those times when the project is anything but simple? Here, we’ll walk through ways to organize, manage and plan complex design projects.

Business / 22 Feb 2016

How Do You Know When Your Design Is Done?

When you are working on a project, the most-often asked question is “when will it be finished?” This question can be an internal one (particularly if you are struggling), or it could come from a client.

But how do you answer it. When is the design actually done? In some cases that’s easy. With a printed project, it’s done when you print it. But what about digital projects, where you have the ability to evolve as much as you wish?

Business / 19 Jan 2016

Learn a New Skill in 2016 With Treehouse

Are you ready to learn a few new tricks? Make this the year that you expand your knowledgebase and take greater control of your career.

You can do it with Treehouse. The online learning tool can help you learn a skill that you don’t have, help you get familiar with the latest tools and trends, or take the first step toward learning to code. Here’s a look at how it works!

Business / 18 Jan 2016

7 Tips for Better Brainstorming

Just because you work alone most of the time doesn’t mean you can’t have an awesome brainstorming session. While brainstorming is often considered a group activity, you can have a successful session in your home office as well.

Not sure where to start? We can help you with that today as well. Grab a pen, paper, tablet, or whatever your tool of choice is, and join us as we take a look at how to improve your brainstorming and idea generation techniques!

Business / 11 Jan 2016

DIY and Web Design: What We Can Learn From Home Renovation

If you’re anything like me, you see design everywhere. It’s not just on websites, posters, or business cards. All the same concepts you use for work also get used in other aspects of your life.

So, what about the other way around? Have you ever thought about how projects around the house inspire you to become a better designer? What tricks and techniques carry over from do-it-yourself projects to design work? Let’s dive in and take a peek at a few things you can be on the look-out for!

Business / 21 Dec 2015

10 Things Every Web Designer Should Be Able to Do in Their Sleep

Some skills, you just need to know. And you better know them so well that you can do them almost without thinking. When it comes to web design, many skills can change and evolve over time, but there are a few basics that you should be able to do in your sleep.

And even if you aren’t a “web designer” by trade, each of these skills is becoming must-have for all designers working today. How many are you already comfortable with? Let’s dive in and take a look at what you should be able to do on “auto pilot”!

Business / 2 Dec 2015

Should You Ever Design a Logo for $5?

So what is the deal with all these $5 logo sites? I don’t know about you, but as a designer I am seriously losing money (and credibility) the minute I think about giving away a design for five bucks.

Would you do it? Have you already done it? Today, we’re looking at all the issues that come with $5 logos, for you and for your clients. And how you can stay away from getting caught in the cheap design trap.

Business / 30 Nov 2015

Designing for Trust: How to Build a Relationship With Your Audience

Trust. How often do you think about this concept when working through a design project? Probably very often if you are associated with e-commerce, but what about other types of design?

Trust is a key component of user loyalty, and a reason why people come to your company or brand. While a lot of trust comes from past performance and a brand’s track-record, it also comes from the design. How a website, poster or package looks can impact how users feel about it and whether they take the leap from casual looker to brand loyalist.

Business / 24 Nov 2015

Women in Web Design: A Personal Essay

Look around the room where you are sitting right now. How many women are in your design meeting? How many women are on your design team? How many women are working on web design projects?

We have an industry problem. Web design, particularly, is a quite distinct boys club. But why? It doesn’t have to be. Today, I’m doing something a little different, and writing a personal essay about my feelings as a woman in this business. I hope you’ll read along and join the conversation.

Business / 28 Oct 2015

10 Tools for Collecting Your Design Inspiration

As a designer, you likely have a closet of finished projects and another equally massive digital file. What do you keep? And what do you do with all that stuff?

The answer is not easy but there are plenty of available tools that can help you manage your design files. Good work practices, multiple filing options and a little bit of keep and toss mentality can go a long way. Here, we are looking at a handful of tools that can help you collect, manage and store your design files.

Business / 16 Oct 2015

How to Hold a Meeting That Gets Everyone Excited About Design

The dreaded project kickoff meeting. It’s on your calendar. You can’t avoid it. But you can make it a more memorable event that helps generate creativity among the members of your team.

The start of every project should be marked with excitement and anticipation. It’s the time when you and your team get to learn about a new client or idea and really get to go back to the basics of brainstorming and idea generation. It can, and should, be one of the most important parts of a design project and it needs to be anything but boring.