Business - Page 5

Business / 30 Jan 2017

What Are Design Ethics? (And Why Are They Important?)

Are you an ethical designer? Is that something you even think about when taking on projects? Design ethics come in many forms – from how you choose projects, to how you work with clients, to copyrights and legal protection.

These written and unwritten codes help shape the way graphic design professionals interact, communicate and do business. It’s something you probably do need to think about, because you know and understand the bigger rules. But any time you stop and ask “should I do this or that?” design ethics are part of the conversation.

Business / 23 Jan 2017

Flex Your Design Muscles With These 10 Creative Exercises

Are you already over all those New Year’s resolutions? Now that we are a little further into the year, it’s time to pause and refresh in a way that will last longer than a fad diet or 30-day gym membership. You need to flex your creative muscles.

You might be surprised at the value of simple design workouts. They can help you forget problems you are actually working on (maybe helping you solve those design dilemmas), and even learn something new.

It only takes a few minutes a week to work through an exercise or two, and really stretch those creative muscles. Pick an exercise from our collection below – each one includes just three steps — and make a date to get in design shape!

Business / 2 Jan 2017

6 Characteristics of Successful Freelancers: Do You Have Them?

So you want to be a freelancer. It’s no surprise that more and more people are making this career choice. The work from home, work for yourself option is appealing for many reasons. But not everyone is cut out for the job. Are you?

Most freelancers – regardless of industry – exhibit a few characteristics that help them create the right business culture for themselves, stay motivated and keep clients happy (and new working coming in). We’re going to look at these traits and how they can influence your decision to tackle a freelance career in a creative field.

Business / 21 Dec 2016

Do You Really Need to Build Your Own Website?

Everyone has a website, right? You’d be hard-pressed to come across a business, freelancer or pretty much anyone without some sort of home page.

But what happens when you need a new website design? What happens when it is time to develop a website for a new organization, person or business? What options do you have when that current web contract expires?

You have a couple of options. You can hire someone to do it for you. (But that’s no fun!) You can also do it yourself, either from scratch or using a website building tool. Here’s we’ll take a look at those two DIY options to help you figure out which alternative is best for you.

Business / 8 Dec 2016

Design Techniques to Imply Scarcity

How can you use design techniques to make things feel scarce? It’s an important concept, particularly in terms of creating a sense of urgency for e-commerce or clicking a call to action before it is too late.

Flash sales, limited editions, “only 2 remaining” – these are all triggers of scarcity that make a user feel the need to complete a call to action immediately. If not, the purchase or offer might not be available later. Designing for scarcity is an important concept in design, particularly for e-commerce and even in-person sales.

Business / 23 Nov 2016

Thinking About Design Thinking: Is It Important?

Design thinking is the biggest buzzword in the design world since flat design. Everyone is talking about it… even non-designers. So what is design thinking? Is it important? Should you care?

Here’s the good news: design thinking is something that’s probably part of what you “just do” even if you didn’t have a name for it. Design thinking is another way to think about problem-solving. Let’s take a closer look, and delve into what it means, and why it can be useful!

Business / 16 Nov 2016

Design a Better Logo: 5 Key Concepts to Consider

Logo design is tough. There’s so much pressure to come up with a perfectly iconic symbol. It has to be original, fresh and interesting. And it’s probably going to be around for a while.

Before you break out in a cold sweat trying to develop the next Nike Swoosh, stop and breathe. While some of the most successful logos of all time did come with a little luck, most follow a few key concepts that you can apply to your thought process.

Take a minute, think it through and you can design a better logo using these five key concepts (with examples from the Design Shack gallery).

Business / 7 Nov 2016

Content Strategy & Web Design: Connecting the Dots

What comes first? The chicken or the egg? The website or the content? Developing a cohesive content strategy during the web design process can present quite the conundrum.

Designers want content to start work on the design, while many copywriters want a preview of the visuals to develop content. So how do you come to a resolution? With a solid content strategy that involves the whole team.

Business / 25 Oct 2016

Get 3 Months of Skillshare Learning for $0.99

Keeping up with technology and maintaining your design skills has never been more important. From learning how to make the most of software and tools to learning how to create a watch app, there are plenty of opportunities for any designer, developer or freelancer to take advantage of on the path to success.

And right now Design Shack wants to help you better your skills. Right now, all Design Shack readers can take advantage of a stellar deal – 3 months of Skillshare for just $0.99! You can cram in all the training you want for less than the cost of the sugar in your coffee. Here’s a look at what you can do with Skillshare.

Business / 12 Oct 2016

How to Break Up With a Client: Tips & Advice

You’ve got a bad client. Make that a really bad client. They weren’t always that way, but things changed. You grew apart. You need to break up. But how do you do it?

You can gracefully end a client relationship. It might not be easy, but if you have thought about cutting ties with someone who contributes to your income, it is likely time to part ways.

Business / 3 Oct 2016

10 Things Happy Designers Do (Every Day)

Are you a happy designer? You can be. There are a few habits and tricks that all those grinning designers have in common. And you can do it too.

Working in a happy, healthy environment will help you be more efficient and maybe even a better designer as a whole. There’s nothing like dreading a day at the office to kill productivity and creativity. Try some of these ideas and turn that frown upside down!

Business / 26 Sep 2016

Project vs. Hourly Rates: What Should You Choose?

One of the things people always ask me when they realize I’m a freelancer is “how do you know what to charge?” Honestly, I don’t always have the right answer. As any seasoned freelancer knows, estimated rates can sometimes be a game of chance with some jobs bringing in handsome sums while others end up as a loss. (You hope it all evens out in the end.)

So how do you actually charge clients? How do you know what a job is worth so that you are priced competitively and adequately for the work? That’s where the discussion of hourly versus project rates comes in. Here’s a guide to help you make the choice that is best for your business.