Business - Page 5

Business / 22 May 2017

15 Skills Every Design Client Expects You to Have

While every design project is a little bit different, almost every client expects you to be a jack of all trades to some degree. Regardless of the project, designers are often expected to provide a complete solution for clients, even though most of us don’t have all the same skills.

In addition to design, clients may ask for expertise in marketing, code, or illustration. It can be a difficult balance at times. But knowing what clients might expect can help you have a plan for how to deal with specific requests, whether it is offering a referral to someone else or adding a new skill to your portfolio.

Most of these examples come from personal experience. And while I didn’t fulfill all the requested needs, seeing what a client expects from their perspective is an interesting exercise!

Business / 17 May 2017

How Many Design Options Should You Show a Client?

You’ve been working on a client project for a little while now. It could be a website design, brochure, or something else altogether — but you’ve spent some time on it. You like the concept. Is that all you need to go back to the client with? Or do you need to create a couple more options for the design review?

There’s a balance of creating enough for a client to choose from, and avoiding work that you know will certainly just get thrown aside. If you know the client well, chances are you can present just one design option. (Seriously!)

Accessibility / 26 Apr 2017

How Do We Design Hard Stuff for the Big Problems People Hate Most?

Design exists to solve problems. As you’ve likely heard before, design isn’t an act of creative self-expression but rather a process of problem solving. So why aren’t we hearing about amazing design breakthroughs that address the world’s biggest problems?

As legendary ‘I Love New York’ designer Milton Glaser once said, “Design is the process of going from an existing conditions to a preferred one.” But what existing condition does the world need our help with?

There are several respected global organizations who work towards great causes, in areas such as Food and Water Security, Economic Opportunity, Climate Change and the Environment, Social Equity and Good Governance (Healthcare, Safety, Security and Education).

You’ll notice how none of these items are addressed by selfie apps in the top ten of your local app store. So why aren’t we hearing about amazing design breakthroughs that address the world’s biggest problems?

Business / 24 Apr 2017

Every Freelancer Screws Up; Make Sure to Recover Well

It’s going to happen. Every freelancer makes mistakes. Some of them are big and can impact client relationships, while others are more internal and affect your workflow and processes.

There’s one similarity though – how you recover from these mistakes will say more about your freelance career than making them. But how do you recover from the embarrassment of messing something up? Often it requires just a bit of humility.

Business / 10 Apr 2017

Good Design Starts With Real Content

You’ve probably heard the phrase “content is king.” Cliches aside, it really is. When it comes to website design, quality content is the cog that powers usability, user flow and conversions.

You need real and authentic elements to create a connection with users to engage them. The best designs start with content that is close to the final product, and designers should be reluctant to work with anything less. But what is real content anyway? Here’s a guide to get you started.

Business / 5 Apr 2017

Paperless Documentation Is Easy With Eversign

More businesses are trying to find ways to go paperless. Eversign is a great tool that can help you cut the clutter from all those paper documents.

Eversign is a free, online app that helps you create legally binding electronic signatures for work or personal projects. The platform allows users to approve, deliver and sign documents online without printing or scanning a single form. Here’s a look at how it works.

Business / 27 Mar 2017

5 Rules for Designing an Effective Ad Campaign

Designers have to wear a lot of hats these days. You might create a website one day, a brochure the next, and an ad campaign for print or social media after that.

And while many of these projects all rely on the same theories of design and an eye for what looks good, there are some differences that can impact the success of certain projects. Designing ad campaigns can be tricky if you haven’t done a lot of it. The canvas is often small and doesn’t give you a lot of room for error. You get just one chance to hook a user with design and information. Here’s how to do it.

Business / 8 Mar 2017

5 Tips for a Better Freelance Resume

When was the last time you updated your resume? This is one of those things that freelancers often forget to do when they aren’t seeking a full-time employer.

It’s a lot easier to keep up with your resume all the time rather than rush to update it when the need arises. It’s even becoming more common that clients will ask to see a resume before hiring a freelancer for work. Potential clients will probably check you out online, and your resume needs to be fresh on your website or LinkedIn profile.

Don’t put it off any longer. Try these five tips to freshen up your resume so you can get an updated version ready to go this week!

Business / 22 Feb 2017

How to Customize a Resume or CV Template

You only get one chance to make a first impression. When you apply for a job, that first impression is often in the form of a resume or CV. The document is a potential employer’s glimpse into your career, and can determine whether you become a viable candidate or not!

That’s a lot of pressure for a single document. It’s important that you have a resume that stands out and shows some of your best assets at a glance.

Here, we’ll walk through some resume-building best practices as well as how to customise a resume or CV template in no time.

Business / 30 Jan 2017

What Are Design Ethics? (And Why Are They Important?)

Are you an ethical designer? Is that something you even think about when taking on projects? Design ethics come in many forms – from how you choose projects, to how you work with clients, to copyrights and legal protection.

These written and unwritten codes help shape the way graphic design professionals interact, communicate and do business. It’s something you probably do need to think about, because you know and understand the bigger rules. But any time you stop and ask “should I do this or that?” design ethics are part of the conversation.

Business / 23 Jan 2017

Flex Your Design Muscles With These 10 Creative Exercises

Are you already over all those New Year’s resolutions? Now that we are a little further into the year, it’s time to pause and refresh in a way that will last longer than a fad diet or 30-day gym membership. You need to flex your creative muscles.

You might be surprised at the value of simple design workouts. They can help you forget problems you are actually working on (maybe helping you solve those design dilemmas), and even learn something new.

It only takes a few minutes a week to work through an exercise or two, and really stretch those creative muscles. Pick an exercise from our collection below – each one includes just three steps — and make a date to get in design shape!

Business / 2 Jan 2017

6 Characteristics of Successful Freelancers: Do You Have Them?

So you want to be a freelancer. It’s no surprise that more and more people are making this career choice. The work from home, work for yourself option is appealing for many reasons. But not everyone is cut out for the job. Are you?

Most freelancers – regardless of industry – exhibit a few characteristics that help them create the right business culture for themselves, stay motivated and keep clients happy (and new working coming in). We’re going to look at these traits and how they can influence your decision to tackle a freelance career in a creative field.