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Business - Page 5

Learn how to run your design business, work with clients, manage expectations, and handle your finances.

5 Tips for Building a Website for Friends or Family

Business / 3 Sep 2019

5 Tips for Building a Website for Friends or Family

How often does someone in your inner circle ask for a website? It happens quite often! Building a website for friends or family members can get tricky fast. These can sometimes your best (or worst) customers.

If you start projects with the right ground rules and a few tools, you can navigate these projects easier. And you can avoid any potential fall-out from setting the wrong expectations or committing yourself to a project that blows way past the time you have to spend on it.

Here are a few tips for approaching a family or friends project in the right way, and setting yourself up for success from the start.

How to Convert Keynote to PowerPoint

Keynote Templates / 23 Aug 2019

How to Convert Keynote to PowerPoint

Apple Keynote is one of the most popular apps professionals use to create presentation slideshows. Although, there may come a time when you’ll want to edit a Keynote slideshow in PowerPoint because not everyone has access to the same app.

For example, you may run into problems when you’re collaborating on a team presentation or want to share your slideshow with someone else who’s using a Windows device because the Keynote app is exclusive to Apple devices. Thankfully, the Keynote app has a built-in solution to this problem. In such cases, you can convert your Keynote file to PowerPoint format quite easily.

In this guide, we’ll show you how to export a Keynote presentation to PowerPoint format, step by step.

How to Find or Create Your Brand Personality

Business / 24 Jul 2019

How to Find or Create Your Brand Personality

What is the personality of your brand? No, it’s not a trick question. Is your brand formal or spunky or socially conscious?

Identifying and defining the identity and personality of your brand is crucial.

Even if you don’t define it, some sort of personality (even of the multiple variety) will come through. So it’s best to think about it now. The last thing you want is anyone else getting any say in how exactly your brand is defined.

Who do you want your brand to be?

7 Ways to Create a Website on a Budget

Business / 8 Jul 2019

7 Ways to Create a Website on a Budget

A great website doesn’t have to cost a fortune. You can get a professional-looking design with a few pages – that’s enough to get started – with a small budget. Here’s how.

The good news is that you can create and design a website yourself using a tool such as an online site builder, or work with a professional while maximizing your budget. The key is to be realistic. A website is not free. Even if you do it yourself, you’ll need a domain, hosting, and other tools (many site builders have a monthly fee) depending on how you plan to create the website.

The best practice is to start with a little research, then set a budget. That way you know what you can afford and how to have conversations about planning the website design. Here’s how you do it!

How to Start and End a Presentation: 10 Unique Ideas

PowerPoint Templates / 12 Jun 2019

How to Start and End a Presentation: 10 Unique Ideas

A good presentation leaves you wanting more. It engages your thirst for information. These presentations are a mix of killer content, striking visuals, a charismatic speaker and—crucially—a memorable start and end.

And with the right tools, almost anyone can give a great presentation. When every minute matters, how you start and end your presentation can have a huge impact on what people take away from the time you’re talking to them (and whether it makes a lasting impression!)

Today, we’re breaking from traditional visual design techniques to think about how to craft a dynamic presentation, with a memorable beginning and ending.

Self-Care for Designers: Don’t Burn Out

Business / 3 Jun 2019

Self-Care for Designers: Don’t Burn Out

In a world where work never seems to turn off, there’s a growing movement to prioritize self-care. It’s way too easy to neglect yourself when you have work and meetings and then all of the “life” things after work, from networking events to taking kids to soccer games.

The time to start practicing self-care is before you start to burn out. You’ll stay fresher and have greater mental capacity to tackle projects with creative spark.

But how do you do it? How (and where) can designers find time for self-care? We have a few ideas for you.

10 Ways to Make Women More Welcome in Your Design Space

Business / 27 May 2019

10 Ways to Make Women More Welcome in Your Design Space

Take a look around. How many women work in your creative space? (If you are a freelancer, think about how many women are part of your referral network.) What does that ratio look like? The design industry is not known for equal numbers in the workplace.

A study late last year by Design Museum showed that only 1 in 5 designers in the UK are women. Another study by AIGA showed that women were just 36 percent of the “design leaders” to speak at the world’s biggest design conferences. (It was even tough to find stock images to represent women as designers for this article.)

These trends just aren’t acceptable. And change starts with you.

If you want to see more ideas, more creative concepts, and more diversity of design, everyone needs to be welcome in the same design space. It can be tough to be the only woman in the room (and it happens a lot).

Here are some ways you can make women more welcome in your design space.

What Is a Company Profile? (And How to Write One)

Business / 1 Apr 2019

What Is a Company Profile? (And How to Write One)

Whether you’re creating content for an established business or a startup, a company profile should be part of your plan. In this post, we’ll discuss what a company profile is, and how to write one.

A company profile can be an effective way to highlight the business to customers or stakeholders. And you’ll quickly find that it is a vital part of business communication.

It’s a way to state what your business stands for, what your goals are, and where you place your focus. As well as featuring all the practical information that anyone might need to know about your company.

7 Tips for Sending Better Email Newsletters

Business / 4 Feb 2019

7 Tips for Sending Better Email Newsletters

Email marketing is one of the top ways to communicate with an audience. You can inform users with stories and information, send discounts and coupons to encourage shopping, and help direct traffic back to your website.

But not every email newsletter is created equally. My inbox is just as full of poorly designed messages as ones that I’ll actually read. With so much inbox clutter, designing an email that will stand out—and is easy to read—increases your chances of success. (Open rates hover in the teens to 20 percent range for many industries, so you have to work hard.)

Starting with a well-designed email newsletter is the start. Here are seven tips for sending better emails, that more users (hopefully) will look forward to opening.

How to Get Web Design Clients: 10 Ideas to Try Today

Business / 31 Oct 2018

How to Get Web Design Clients: 10 Ideas to Try Today

Who was it that said working as a freelance web designer was easy? While the work might not be a problem, the business of finding new web design clients is another issue. It can be tough to keep a steady number of clients coming through so that you stay busy and maintain the right income level.

It can be challenging for new and seasoned freelancers. (Everyone has experienced at least one dry spell.) So what can you do? We’re sharing ten tips for how you can get new web design clients. Today!

How Much Does a Website Design Cost? (+ How to Think About Pricing)

Business / 22 Oct 2018

How Much Does a Website Design Cost? (+ How to Think About Pricing)

It might be the most controversial question in the design business: how much does a website cost? I’ve had clients drop their jaws, balk and practically stomp their feet upon getting an estimate for website work. I’ve had other that couldn’t believe the deal they were getting. So what gives?

The price of a website design is a moving target and depends on a lot of factors. Here’s we’ll look at costs to think about if you are in the market for a new website design, and ways to think about pricing if you’ve been asked to quote a project.

5 Tips for Making Better Video

Business / 20 Aug 2018

5 Tips for Making Better Video

Everywhere you look, there’s video. From social media sites to full-scale web projects, a video can be an integral part of today’s online user experience. We have five tips to help you make any web video better, and improve the quality of what you publish.

While some projects require the time commitment of a professional production, other uses are perfectly suitable for DIY. How can you create better video to use in web projects yourself, without a full crew or large investment?