Business - Page 6

Business / 27 Mar 2017

5 Rules for Designing an Effective Ad Campaign

Designers have to wear a lot of hats these days. You might create a website one day, a brochure the next, and an ad campaign for print or social media after that.

And while many of these projects all rely on the same theories of design and an eye for what looks good, there are some differences that can impact the success of certain projects. Designing ad campaigns can be tricky if you haven’t done a lot of it. The canvas is often small and doesn’t give you a lot of room for error. You get just one chance to hook a user with design and information. Here’s how to do it.

Business / 8 Mar 2017

5 Tips for a Better Freelance Resume

When was the last time you updated your resume? This is one of those things that freelancers often forget to do when they aren’t seeking a full-time employer.

It’s a lot easier to keep up with your resume all the time rather than rush to update it when the need arises. It’s even becoming more common that clients will ask to see a resume before hiring a freelancer for work. Potential clients will probably check you out online, and your resume needs to be fresh on your website or LinkedIn profile.

Don’t put it off any longer. Try these five tips to freshen up your resume so you can get an updated version ready to go this week!

Business / 22 Feb 2017

How to Customize a Resume or CV Template

You only get one chance to make a first impression. When you apply for a job, that first impression is often in the form of a resume or CV. The document is a potential employer’s glimpse into your career, and can determine whether you become a viable candidate or not!

That’s a lot of pressure for a single document. It’s important that you have a resume that stands out and shows some of your best assets at a glance.

Here, we’ll walk through some resume-building best practices as well as how to customise a resume or CV template in no time.

Business / 30 Jan 2017

What Are Design Ethics? (And Why Are They Important?)

Are you an ethical designer? Is that something you even think about when taking on projects? Design ethics come in many forms – from how you choose projects, to how you work with clients, to copyrights and legal protection.

These written and unwritten codes help shape the way graphic design professionals interact, communicate and do business. It’s something you probably do need to think about, because you know and understand the bigger rules. But any time you stop and ask “should I do this or that?” design ethics are part of the conversation.

Business / 23 Jan 2017

Flex Your Design Muscles With These 10 Creative Exercises

Are you already over all those New Year’s resolutions? Now that we are a little further into the year, it’s time to pause and refresh in a way that will last longer than a fad diet or 30-day gym membership. You need to flex your creative muscles.

You might be surprised at the value of simple design workouts. They can help you forget problems you are actually working on (maybe helping you solve those design dilemmas), and even learn something new.

It only takes a few minutes a week to work through an exercise or two, and really stretch those creative muscles. Pick an exercise from our collection below – each one includes just three steps — and make a date to get in design shape!

Business / 2 Jan 2017

6 Characteristics of Successful Freelancers: Do You Have Them?

So you want to be a freelancer. It’s no surprise that more and more people are making this career choice. The work from home, work for yourself option is appealing for many reasons. But not everyone is cut out for the job. Are you?

Most freelancers – regardless of industry – exhibit a few characteristics that help them create the right business culture for themselves, stay motivated and keep clients happy (and new working coming in). We’re going to look at these traits and how they can influence your decision to tackle a freelance career in a creative field.

Business / 21 Dec 2016

Do You Really Need to Build Your Own Website?

Everyone has a website, right? You’d be hard-pressed to come across a business, freelancer or pretty much anyone without some sort of home page.

But what happens when you need a new website design? What happens when it is time to develop a website for a new organization, person or business? What options do you have when that current web contract expires?

You have a couple of options. You can hire someone to do it for you. (But that’s no fun!) You can also do it yourself, either from scratch or using a website building tool. Here’s we’ll take a look at those two DIY options to help you figure out which alternative is best for you.

Business / 8 Dec 2016

Design Techniques to Imply Scarcity

How can you use design techniques to make things feel scarce? It’s an important concept, particularly in terms of creating a sense of urgency for e-commerce or clicking a call to action before it is too late.

Flash sales, limited editions, “only 2 remaining” – these are all triggers of scarcity that make a user feel the need to complete a call to action immediately. If not, the purchase or offer might not be available later. Designing for scarcity is an important concept in design, particularly for e-commerce and even in-person sales.

Business / 23 Nov 2016

Thinking About Design Thinking: Is It Important?

Design thinking is the biggest buzzword in the design world since flat design. Everyone is talking about it… even non-designers. So what is design thinking? Is it important? Should you care?

Here’s the good news: design thinking is something that’s probably part of what you “just do” even if you didn’t have a name for it. Design thinking is another way to think about problem-solving. Let’s take a closer look, and delve into what it means, and why it can be useful!

Business / 16 Nov 2016

Design a Better Logo: 5 Key Concepts to Consider

Logo design is tough. There’s so much pressure to come up with a perfectly iconic symbol. It has to be original, fresh and interesting. And it’s probably going to be around for a while.

Before you break out in a cold sweat trying to develop the next Nike Swoosh, stop and breathe. While some of the most successful logos of all time did come with a little luck, most follow a few key concepts that you can apply to your thought process.

Take a minute, think it through and you can design a better logo using these five key concepts (with examples from the Design Shack gallery).

Business / 7 Nov 2016

Content Strategy & Web Design: Connecting the Dots

What comes first? The chicken or the egg? The website or the content? Developing a cohesive content strategy during the web design process can present quite the conundrum.

Designers want content to start work on the design, while many copywriters want a preview of the visuals to develop content. So how do you come to a resolution? With a solid content strategy that involves the whole team.

Business / 25 Oct 2016

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