Business - Page 6

Business / 2 Jan 2017

6 Characteristics of Successful Freelancers: Do You Have Them?

So you want to be a freelancer. It’s no surprise that more and more people are making this career choice. The work from home, work for yourself option is appealing for many reasons. But not everyone is cut out for the job. Are you?

Most freelancers – regardless of industry – exhibit a few characteristics that help them create the right business culture for themselves, stay motivated and keep clients happy (and new working coming in). We’re going to look at these traits and how they can influence your decision to tackle a freelance career in a creative field.

Business / 21 Dec 2016

Do You Really Need to Build Your Own Website?

Everyone has a website, right? You’d be hard-pressed to come across a business, freelancer or pretty much anyone without some sort of home page.

But what happens when you need a new website design? What happens when it is time to develop a website for a new organization, person or business? What options do you have when that current web contract expires?

You have a couple of options. You can hire someone to do it for you. (But that’s no fun!) You can also do it yourself, either from scratch or using a website building tool. Here’s we’ll take a look at those two DIY options to help you figure out which alternative is best for you.

Business / 8 Dec 2016

Design Techniques to Imply Scarcity

How can you use design techniques to make things feel scarce? It’s an important concept, particularly in terms of creating a sense of urgency for e-commerce or clicking a call to action before it is too late.

Flash sales, limited editions, “only 2 remaining” – these are all triggers of scarcity that make a user feel the need to complete a call to action immediately. If not, the purchase or offer might not be available later. Designing for scarcity is an important concept in design, particularly for e-commerce and even in-person sales.

Business / 23 Nov 2016

Thinking About Design Thinking: Is It Important?

Design thinking is the biggest buzzword in the design world since flat design. Everyone is talking about it… even non-designers. So what is design thinking? Is it important? Should you care?

Here’s the good news: design thinking is something that’s probably part of what you “just do” even if you didn’t have a name for it. Design thinking is another way to think about problem-solving. Let’s take a closer look, and delve into what it means, and why it can be useful!

Business / 16 Nov 2016

Design a Better Logo: 5 Key Concepts to Consider

Logo design is tough. There’s so much pressure to come up with a perfectly iconic symbol. It has to be original, fresh and interesting. And it’s probably going to be around for a while.

Before you break out in a cold sweat trying to develop the next Nike Swoosh, stop and breathe. While some of the most successful logos of all time did come with a little luck, most follow a few key concepts that you can apply to your thought process.

Take a minute, think it through and you can design a better logo using these five key concepts (with examples from the Design Shack gallery).

Business / 7 Nov 2016

Content Strategy & Web Design: Connecting the Dots

What comes first? The chicken or the egg? The website or the content? Developing a cohesive content strategy during the web design process can present quite the conundrum.

Designers want content to start work on the design, while many copywriters want a preview of the visuals to develop content. So how do you come to a resolution? With a solid content strategy that involves the whole team.

Business / 25 Oct 2016

Get 3 Months of Skillshare Learning for $0.99

Keeping up with technology and maintaining your design skills has never been more important. From learning how to make the most of software and tools to learning how to create a watch app, there are plenty of opportunities for any designer, developer or freelancer to take advantage of on the path to success.

And right now Design Shack wants to help you better your skills. Right now, all Design Shack readers can take advantage of a stellar deal – 3 months of Skillshare for just $0.99! You can cram in all the training you want for less than the cost of the sugar in your coffee. Here’s a look at what you can do with Skillshare.

Business / 12 Oct 2016

How to Break Up With a Client: Tips & Advice

You’ve got a bad client. Make that a really bad client. They weren’t always that way, but things changed. You grew apart. You need to break up. But how do you do it?

You can gracefully end a client relationship. It might not be easy, but if you have thought about cutting ties with someone who contributes to your income, it is likely time to part ways.

Business / 3 Oct 2016

10 Things Happy Designers Do (Every Day)

Are you a happy designer? You can be. There are a few habits and tricks that all those grinning designers have in common. And you can do it too.

Working in a happy, healthy environment will help you be more efficient and maybe even a better designer as a whole. There’s nothing like dreading a day at the office to kill productivity and creativity. Try some of these ideas and turn that frown upside down!

Business / 26 Sep 2016

Project vs. Hourly Rates: What Should You Choose?

One of the things people always ask me when they realize I’m a freelancer is “how do you know what to charge?” Honestly, I don’t always have the right answer. As any seasoned freelancer knows, estimated rates can sometimes be a game of chance with some jobs bringing in handsome sums while others end up as a loss. (You hope it all evens out in the end.)

So how do you actually charge clients? How do you know what a job is worth so that you are priced competitively and adequately for the work? That’s where the discussion of hourly versus project rates comes in. Here’s a guide to help you make the choice that is best for your business.

Business / 13 Sep 2016

7 Essential Video Classes for Freelancers

Have you ever wondered how most freelancers charge $250 for a logo design, while some others charge $2,500 for the same job? What’s their secret, really? Well, it’s all about the quality and experience. The better you know about the subject, the more you bring to the table, and the more you can charge.

So, the question is: Do you feel comfortable in the $250 bunch? Or would you be interested in doubling, tripling, or maybe even increasing your income by 10X? Then it’s time you start filling your brain with valuable knowledge.

Most people (especially our grandparents) used to say that you can’t buy knowledge and experience. Of course, that was the case a long time ago. But we live in the digital world. Today you can buy knowledge for a price as low as $0.99 cents. Don’t believe it? Just have a look at the courses below from Skillshare. And for a limited time, you can get three months of access to all these courses for just $0.99

Business / 7 Sep 2016

14 Useful Tools & Websites for Designers

We thought we’d do something a bit different today, and feature a collection of some useful online tools and websites that we’ve recently found ourselves using more and more.

We’ll be looking at a design marketplace, a wire-framing tool, a HTML conversion service, and even a few lighter pieces, including a geeky comic. A broad range of different tools and services, but something for everyone. Hopefully you’ll stumble across something that you find useful in your next week at work!