Business - Page 6

Business / 27 Dec 2021

How to Design Social Proof (Without Social Media)

Recommendations from friends and family can be one of the most reliable sources of information when you are looking to try something, make a purchase, or enroll in a new service. Whether you are doing it subconsciously because of your peer group or you are seeking out information, what people around you do can influence decision-making.

It’s also true online. An element of social proof can help turn a website browser into a lead conversion or buyer.

But you have to design it. Here’s a guide that will help you navigate different ways to design social proof.

Business / 29 Nov 2021

Global Supply Chains and Design Considerations

All the shortages and supply chain issues being faced by other industries are beginning to impact designers in a number of ways as well.

From paper shortages to out-of-stock graphics cards, to unstockable e-commerce, almost every designer is having to think about ways to design around (and through) global supply chain problems.

Whether or not these are affecting you yet, it makes sense to understand the situation and plan to get ahead.

Here’s a look at some of the issues popping up and ways to help mitigate the problems as best you can.

Business / 22 Nov 2021

15 Tips for Boosting Your Local, Online Presence

Looking for more foot traffic in your local business? It might start online.

By boosting your local, online presence you can help more people find your shop, restaurant, studio, or office. Think about it, most visitors start with search engines when they are looking for a product or service. That includes local, especially if they are looking for directions to your business or an email address or phone number.

There are a few things you can do to help more people get access to your company when they are browsing online. Most of these are fairly easy steps that can help you connect with more potential customers online before they visit your local business.

Business / 14 Oct 2021

Are QR Codes Making a Comeback? (+ How to Use Them Well)

QR codes – once dead by all practical standards – are back in a major way. The little block of squares that link your mobile device to a website has become the new norm in the (post) pandemic world of “contactless” everything. Scan and buy. Scan and sign up. Scan to pay now.

So, what do you need to know to use QR codes well now that users are more readily accepting this web technology?

Let’s dive back into QR codes.

Business / 4 Oct 2021

Conceptual Design: The Tool You Need to Ideate Like a Pro

How does the design process start for you? If you want to take ideation and creation to another level, conceptual design may be the place to start.

Conceptual design can actually help you better design an idea so that when you start the process of creation, it is more developed and functional. It’s a great starting point for any project, and can help you lay a solid foundation on which to build.

Here, we’ll walk through conceptual design and how you can use it to ideate and create more effectively.

Business / 23 Sep 2021

What Is Universal Design? Everything You Need to Know

Universal Design is not new, but the conversations around it are reinvigorated in an effort to create more accessible and equitable design projects.

The concept isn’t specific to websites or printed creative work, it extends to every field of design.

Universal design is rooted in a set of core principles that – when used as a foundation for creative work – can help you design in a way that helps minimize the need for assistive technology and makes products more usable by everyone, not just people with disabilities.

Business / 7 Sep 2021

Breaking Down the Costs of a New Website: Tips & Rules

It’s a common question: What does a new website cost?

It might be for a new brand or company that’s never had a website before or for an existing organization looking for a website design refresh. And the answer is a bit complicated.

It all depends on the path you want to take and your timeline for getting a new website online. Here, we’re going to break down the options available to you and the costs associated with a new website.

Plus, a few tips and rules to follow as you begin the process.

Business / 10 Jun 2021

8 Skills Designers Need to Thrive in Today’s Market

This is not another article about how the pandemic has changed the way we work.

The reality is that plenty of creative professionals – especially freelancers – have been working from home and in remote environments for a long time. It’s probably why so many of us were quick to adapt when so many others hopped on Zoom or Slack for the first time.

But there are some skills you need to stay relevant in today’s job market in addition to that adaptability that you likely already have. If you are thinking of advancing your career (and who isn’t) as a freelancer, at your current job, or by changing jobs, keep reading.

Business / 27 May 2021

Pros and Cons of the “No Code” Movement

There are a lot of people touting the value of “no code” website design right now.

Some of these people are companies that have built no code or low code website builders that are designed for small businesses and those that want a quick website.

Bigger platforms are starting to show some no code/low code elements. You could even argue that WordPress blocks are in this style of website design. Depending on your needs, you might be aligned with a no-code website build.

Here, we’re going to examine the no code movement and the pros and cons that come along with it.

Business Card Templates / 29 Apr 2021

How to Design a Modern Business Card

Everyone wants a business card that stands out. As more people begin to return to work and physical meetings and spaces, now is the time to revamp your card to make a solid first impression.

There are a few different things that help create distinction among business cards and a modern design is at the top of the list. Let’s dive into some modern and trending design concepts.

Plus, every example is something you can actually download, customize and use.

Business / 19 Apr 2021

How Do You “Design” a Virtual Event? Tips & Ideas

Virtual event design can make or break your online event. There are two major parts of an event design. First, the concepts, programming, and run of show elements that encompass the event itself.

Second, the visual elements that make a virtual event have a presence with the same “feel” as a live conference or session.

Here, we’re going to focus on the design of the latter, so that you can create a branded, consistent theme and package to make virtual events stand out.

Business / 16 Feb 2021

10 Tips for Presenting Designs to Clients to Keep Projects Moving Forward

It’s a common part of the job – presenting design work to clients. Practice doing it well so you can keep projects moving in the right direction and toward the finish line.

If you need a little push, these tips can help. We’ll be looking at how to lay the groundwork, approach challenging topics, clearly show your solution, and weave a narrative with your client.

Let’s dive in!