Business / 7 Mar 2018
Developing evergreen content for your website is an important element in your overall strategy. Evergreen content is information – pages or blog content – that remain relevant and don’t get old. It’s a practical approach to making your investment in content pay off long-term.
The best evergreen content is directly related to the core information on your website. It complements more timely news and information and can help boost search rankings over time as well. But you can’t just post and forget about it; even evergreen content will need the occasional update to ensure that it remains relevant over time.
Here are eight ways to create evergreen website content (with examples of websites that are doing it well).