
Graphics / 19 Dec 2011
Branding Lessons From the Guitar Gods: Taylor, Gibson, Fender and More
Today we’re going to discuss how design projects often require you to take a step back from who you are as a designer and forget your own personal taste while taking on the personality of a given brand.
The companies who hire you will have vastly different brands, strategies, and most importantly, customers. This principle is displayed quite prominently in the brands of major guitar manufacturers. Let’s dive in and see how Taylor, Fender, Dean, Gibson and more target the right customers through design.