
Design Dilemma / 11 Nov 2014
Design Dilemma: When the Client Expects You to Be a Psychic
“I’ll know what I like when I see it” has been heard by every freelancer presenting designs to a client for approval. Unless you’re a psychic, dealing with a psycho who won’t give you direction as to what they want, preferring for you to “wow” them can mushroom a two week project into two months.
“Philip” wrote in, exasperated by a client who would look at multiple web design sketches, and turn them down, then smile and say those wondrous words of professional appreciation, “I’ll know what I like when I see it!” Naturally, unless you can read the mind of a client like this, which is usually a short story of bad grammar and jumbled thoughts, you could go on, and on, and on, never reaching a solution until the client accuses you of being a bad designer, unable to satisfy a client, etc.