Search Results For: texture

Inspiration / 29 Sep 2014

Getting Started With Letterpress Printing

Have you ever picked up a printed work and taken a minute to admire the feel of it? You hold the paper and get a feel for the thickness and texture while noting the impressions of each letter? That is the beauty of letterpress. This style of printing presses the image into the paper in a technique that has a special feel and quality to it.

While letterpress looks and feels sophisticated, it is something that is an option for most designers working on print projects. You just need to find a printer in your area (or invest in letterpress machinery yourself) and understand the intricacies of preparing a design for this printing method.

Layouts / 18 Aug 2014

Designer’s Guide to Printing Book-Style Items

One of the most complex jobs you can take on as a designer is getting something ready for book-style printing. Not only will this type of project include a lot of pages, it can also come with options not available for other types of design projects and its own set of terms and lingo.

What are the terms you need to understand when getting something ready to be printed book-style? We’ve got the answers so you can tackle your first book-style or bound printing job.

Graphics / 9 Jul 2014

How to Create an Emotional Connection With Design

Every project you complete connects with users in some way. The design communicates a message and a tone. The emotional tone is what we are going to take a deeper look at and try to better understand.

Emotional connections fall into four basic category pairs – joy and sadness, trust and disgust, fear and anger, and surprise and anticipation. Understanding this range of emotion and how it relates to a visual message is important so that your design projects are received as they are intended. As you read through this post, take a look at the featured websites and think about how each one makes you feel and what parts of the visual aesthetic contributes to that emotion.

Graphics / 7 Jul 2014

Using Lines and Curves in Design Projects

Some of the most subtle parts of a design can be the most important. Think about some of the details in design projects such as lines and curves. These simple shapes can be used in the foreground, background lettering or as a dominant art element.

Not every line is created the same. From thickness to orientation to amount of curvature, these simple shapes can have quite a bit of meaning. So before you draw that first line, here’s a primer and tips for using lines and curves in design projects.

Accessibility / 19 Jun 2014

Design for Everyone: Considering Accessibility in Visual Projects

Because design is such a visual concept, we don’t always stop to think about how design can impact users with certain disabilities. From vision to hearing or even touch impairments, how you design a website, brochure or even package can look or work a different way to different people.

And while you can’t design so that every element is perfect in every condition for every user, there are some things you can do and think about to make your design projects more accessible to a larger number of people. Simple techniques such as color choice, texture, shading and sound effects can make a difference to users.

Inspiration / 19 May 2014

5 Tips for Creating a Fun Summer Color Palette

The official start of summer is just around the corner. Longer days, warmer temperatures and splashing in the lake or pool are just a few of the things that come with the change in season. When it comes to design, a change in seasons can create the urge to update your color palette as well.

With warmer days, warmer colors, brighter hues and even the use of more color are popular. And while you may not want to change the color scheme of an existing project — although you can – this season can be a great inspiration for designing a project with a summer-inspired color palette. Here are five tips for creating a great color palette with a few swatches to try based on each concept. Happy summer!

Graphics / 15 Apr 2014

Paper 101: Quick Start Guide for Print Projects

While most principles and tenets of design are pretty universal, printing is not. For anyone jumping to a different medium (online to print) or even one medium to another, it is vital to know just what you need and will get when working on a print job.

Elements such as paper stock, paper size, coating and fold can significantly impact how a design is put together for a printed project. Here’s a guide to help you get started and better understand the ins and outs of printed projects.

Typography / 3 Mar 2014

Creating Visual Hierarchy With Typography

Visual hierarchy is an important element in any design project. It tells people where to look and what things on the screen or printed page are most important. Hierarchy gives readers a sense of how to actually read material from start to finish with visual cues and flow.

While you can create visual hierarchy using a number of different tools, today we are going to look at ways to create structure with just typography. (And take a look at the images used throughout this post; they are all examples of great type hierarchy in action.)

Inspiration / 19 Feb 2014

Making Vintage Design Work for You

Vintage textures and palettes are in. They are popping up in a variety of uses from large-scale design projects to small details in a logo or background texture. This dated-style technique has really made a comeback.

Today, we will look at how you can create and establish a great palette for a vintage-style design from color to type to texture choices.

Business / 27 Jan 2014

Understanding Design Copyrights and Trademarks

Not that long ago we entertained a discussion about design plagiarism here on Design Shack, but what does it mean if your work is stolen? How do you even know if your work is protected? And moreover, what can you do about it?

That’s where the protection of copyrights and trademarks come in. But what are they? And how do they apply to your designed work? Let’s take a look.

Graphics / 22 Nov 2013

Learn by Example: 6 Lessons for Designing Restaurant & Food Websites

Today’s topic is a delicious one: restaurant and food websites. Small businesses pay the bills for freelance designers and local restaurants can serve as a major source of revenue. If you’re embarking on your first restaurant site design though, there are a few things that you should know.

In this article, we’ll learn by example as we take a look at lots of mouthwatering food and restaurant websites. By examining what these designers got right, you’ll help ensure your own success in this area.

Graphics / 30 Jul 2013

Current Color Trends: Muted Pastels

Of late, you may have noticed a crop of new site designs have a softer and lighter look. After all the rainbow brights and even neon or fluorescent hues that have been so popular of late, it seems that some designers are taking a more subtle approach by using lighter or muted colors.

Although the same basic treatments are still being utilized — like colorized photography or color blocking — the new hues are making for a more refined and understated variation on these themes. Today we’re going to delve into this trend a little more, and explore various design examples and approaches.