It’s a simple question: Do you need a style guide? And it has a simple answer: Yes. Any brand, company, blog or webpage that wants to create and maintain consistency and a professional feel should have a style guide.
Style guides are a must for any publisher with multiple employees. This is especially important if more than one person will work on any brand elements (from the website to printed materials), and to ensure that transitions between employees are seamless in the eyes of users. Today, we take a look at well-documented style guide from MailChimp, and highlight things you can take away in creating your own document for the first time.September 2nd, 2013 Posted in Business
Design jargon is everywhere. And you need to be able to speak the language. Working on digital projects has its own set of terminology. From dither to color values to fluid or fixed layouts, there are a few terms every designer needs to have a grasp of.
So we’ve made it easy for you, and put together a list of digital design terms you need to know. This list started as a top 10, but we added some bonus jargon for comparative purposes. How many of these terms are you already familiar with?August 27th, 2013 Posted in Business
More and more designers these days are working in a variety of mediums — both digital and print. But it can take a different set of specifications to put together a successful project for each. Print design has its own jargon.
Understanding how printing works (and how to speak the language of printers) is important for any designer. Don’t think this applies to you because most of your business is web-based? Consider this: At some point a client will ask for print components to go with the website, whether they are business cards or posters or just a great handout for presentations. Knowing the printing basics and terminology will help you bridge the gap. Here are ten key terms you need to know.August 7th, 2013 Posted in Business
Your public portfolio is one of the most important things you’ll ever design. It presents you to the world and, if you’re a freelancer, tends to play a major role in whether or not people choose to hire you.
Because of my role as the editor of Design Shack, I’ve viewed a ton of online portfolios and today I’d like to walk through some of the weaknesses I see time and time again. Read on to see if you’ve made some of these mistakes.July 26th, 2013 Posted in Business
Resumes are everywhere. They can be good, bad or downright embarrassing. But one thing is certain — if you want a job, yours must stand out in a good way. The design needs to reflect your personality, and the information needs to be organized, relevant and spot-on.
More often than not in today’s job market, you may even have several versions of your resume; one tailored toward different types of companies, one for potential clients or another as a showcase piece in your portfolio.June 24th, 2013 Posted in Business
It’s no secret that the agile development process has been hurtling through the development world for several years now, swatting aside the older, clunkier waterfall development method. To be fair, whether it was agile or something else, waterfall really had it coming, as its risk-averse, top down approach just can’t keep pace with the demands of today’s marketplace.
While similar changes are occurring in the design world, the agile design process should necessarily look and feel a little different than agile development; they are, after all, different disciplines. Let’s take a deeper look first at what agile development is, and then at a few great ways to adapt the process to the design world.June 19th, 2013 Posted in Business
You’re probably tired of hearing it, but search engine optimization is important. It can dictate and influence who visits a site, and how many people make it through to see your beautiful design work.
It should be a part of the design process from the planning stages forward. So designers, unplug your ears and make it a priority to learn how you can start thinking about SEO in the design process. Let’s dive into the topic a little more today.June 10th, 2013 Posted in Business
For every member of the design community – designers, photographers and illustrators – the portfolio is an essential tool when it comes to getting new clients or changing jobs.
The portfolio review can be one of the more stressful parts of your career. It can be tough to take criticism and hear things you may not want to about your work. A good portfolio review will make you better and it is just as important to understand how to receive a review as well as give a good one.May 30th, 2013 Posted in Business
Colors, pictures, creativity; designers are quite obviously a group of people that tend to gravitate towards using the right sides of their brains… right? Or is this simply a stereotype that doesn’t necessarily ring true?
Is design exclusively artistic talent put to productive use or is it possible that the industry is equally full of analytical problem solvers? Let’s take a look at how designers think, whether you’re a right brainer or a left brainer, and how I’ve struggled through being a left brainer in an industry of right brainers.May 17th, 2013 Posted in Business
QR codes are all the rage… aren’t they? Their presence certainly seems to have increased in recent years, indicating an impressive adoption rate among marketers. But does that mean that you should be using them? If a client asks you whether or not using QR codes is a good idea, what will you say?
Join us as we take an honest and critical look at both sides of the QR debate so you can decide for yourself whether or not you should be designing with QR codes.May 3rd, 2013 Posted in Business