Business Archive

3 Reasons Logo Design Clients Suck (and How to Respond)

3 Reasons Logo Design Clients Suck (and How to Respond)

Logo design has to be one of the trickiest pieces of design work when it comes to dealing with clients. It seems almost inevitable that what you imagine will be a quick and easy job turns into a nightmare of never-ending reworks.

Today we’re going to discuss what types of problems typically arise in logo design and how you can prepare for them.

May 3rd, 2011 Posted in Business
4 Social Media Myths Every Small Business Owner Should Know

4 Social Media Myths Every Small Business Owner Should Know

Your company can’t survive in this new digital age without social media. It’s a revolution that will change the way you do business for the better and triple your customer base in months.

Sound familiar? Today we’ll take a look at what greedy Internet marketing companies want you to believe about social media and how it compares with reality. Before you spend money on an expensive campaign, you’ll want to read this.

April 13th, 2011 Posted in Business
A Freelancer’s Guide to Preparing for Retirement

A Freelancer’s Guide to Preparing for Retirement

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Life is tough as a freelancer, especially when it comes to planning for the future. Today we’re going to discuss some hard facts about how to financially prepare for your retirement on your own.

You won’t find an article filled with vague tips on being frugal, instead we’ll introduce you to some basic financial instruments that you should be familiar with so you can decide which are best for you.

March 17th, 2011 Posted in Business
How Dogs and Rats Can Make You a Better Designer

How Dogs and Rats Can Make You a Better Designer

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Today we’re going to venture far outside of the designer’s typical learning bubble. We’ll leave Photoshop behind and pick up the tools of a marketing executive studying consumer behavior.

This article will teach you two distinct approaches to impacting your target audience. Knowing these terms and theories will not only help you become a more effective designer, they’ll also make you look super smart at work!

March 11th, 2011 Posted in Business
Free Websites: Who Has Them and Which You Should Use

Free Websites: Who Has Them and Which You Should Use

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It’s the dream isn’t it? A completely free website! No paying greedy designers, no web hosting free, no purchasing of a domain; just a pure and simple free presence on the web.

The world of free websites has come a long way in recent years, there are some truly viable options that just might suit your needs. However, there’s always a catch! Below you’ll find out which services have restrictions that you can live with and which you might want to avoid.

March 4th, 2011 Posted in Business
10 Expert Tips for Selling Your Designs on Etsy

10 Expert Tips for Selling Your Designs on Etsy

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Etsy is a community that fascinates me. Thinking it was limited to scrapbooks and crafts I paid little attention to the site for years, but recently I discovered that there’s a lot more to this group than meets the eye. It turns out there are several very talented designers on Etsy making a decent amount of cash selling stock designs.

Today we’re going to take a closer look at some of the successful sellers of graphic design templates on Etsy to see if we can glean any trends and tips from them.

February 25th, 2011 Posted in Business
How to Prepare for Your First Design Job Interview

How to Prepare for Your First Design Job Interview

So you’ve finally graduated and you’re ready to hit the bricks and start looking for your first real 9-5 design job. You searched some job postings and lined up a few interviews, what now? How can you impress potential employers fresh out of school?

In this article we’ll go over some of the dos and don’ts of preparing for design job interviews. You’ll learn what employers are looking for in a portfolio, resume and candidate so you can be better suited to land that dream job.

February 24th, 2011 Posted in Business
In Defense of Advertising

In Defense of Advertising

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It’s on our clothes, in our houses and painted on the sides of our buildings. It flies high over our cities and can be found deep below our feet in subway tunnels. It’s so ingrained into the way we live that if it were to cease existing, the global economy and infrastructure would crumble in hours. Of what mystical force do I speak?

Advertising. In many American households this is a dirty word. We’ve come to hate this plague that has taken over our society and fear that it over-saturates our lives in ways that can only be destructive. Today I will cross the line and defend not only the industry as a concept but also those undoubtably evil people that participate in it.

February 2nd, 2011 Posted in Business
Pro Techniques for Smarter and Faster Blogging

Pro Techniques for Smarter and Faster Blogging

Blogging is all the rage in our futuristic web 2.0 technology-induced world. Although the term blogging holds connotations as almost simplistic and unprofessional, it doesn’t mean anything different than writing for the web.

As digital writers sometimes tend to glorify the trade, the job may seem cushy and even quite fun. Bloggers understand the web just a little better than most and can provide their knowledge to others in a positive fashion. The profession does offer a great means for practice writing and endows a sense of accomplishment at the end of each day.

January 27th, 2011 Posted in Business
Design Meets Psychology: Putting Maslow’s Hierarchy of Needs to Work

Design Meets Psychology: Putting Maslow’s Hierarchy of Needs to Work

In the past, we discussed at length Why Designers Can’t Ignore Marketing. For the most part, commenters agreed with idea that designers should familiarize themselves with basic marketing principles.

Today, we’re going to put this idea into practice and discuss Maslow’s Hierarchy of Needs, a model born in humanistic psychology and adopted by many marketing professionals as a way to understand consumer behavior. We’ll go over what the model is, how popular companies like Coco-Cola put it into practice and why any of this is relevant to you as a designer.

January 14th, 2011 Posted in Business
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