Today’s discussion topic was sparked by the launch of the new Google+ experiment, specifically Google Hangouts, which represent a new twist on video conferencing.
There’s an important lesson here about how you can take a product with not-so-revolutionary functionality and present it in such a way that it is instantly more useful to potential users.July 1st, 2011 Posted in Business
Today we’re going to introduce you to a popular model used in marketing to understand consumer behavior. We’ll then discuss how you as a designer can use this model to structure your designs to encourage action from users.
By becoming more equipped to analyze your visitors, you’ll be able to make informed decisions about how to design more persuasive websites.June 22nd, 2011 Posted in Business
The modern web 2.0 landscape features dozens of amazing social networking projects. The most popular include brands such as Facebook or Twitter. Underneath these however lies an even larger industry centered around user participation and information sharing systems.June 20th, 2011 Posted in Business, Web Standards
You’ve got your portfolio site almost finished and it’s time to tackle that task you’ve been putting off: the contact form. Some designers love forms, but many of us find them boring and annoying and would rather spend our day creating anything else.
One of the most difficult parts of this task is simply deciding what fields and questions to place in your contact form. What information should you be gathering from potential clients? Today we’ll answer that question by looking at three different common solutions.June 10th, 2011 Posted in Business
Should designers outsource their own website or personal brand? It may sound crazy but the practice is more common that you might think.
Today we’re going to attempt to look at both sides of this issue and explore the good and the bad of letting another designer define your digital identity.June 9th, 2011 Posted in Business
More and more lately it seems that design companies are bucking tradition and tossing out resumes as the de facto way to differentiate between and choose candidates.
Should you be concerned about how you look on paper or diverting your efforts towards something more important? Read on to find out.May 31st, 2011 Posted in Business
As a designer, you’ve no doubt encountered situations where friends, family members, neighbors or even mere acquaintances ask you for a favor in the form of free design work. If you’ve ever given in to one of these requests, you probably know how quickly they can get out of hand.
How should you respond to these requests and what should you prepare for if you take one on? Today we explore the wonderful world of pro bono design.May 24th, 2011 Posted in Business
Internet marketing can be a tough gig. It doesn’t come easily and often requires a detailed understanding of how the Internet works. The copious opportunities for social networking only clouds the judgement of marketing agencies.
When first building out your business, it’s important to recognize your branding tactics. The viral marketing techniques used in popular websites work best with memorable headlines. Within communities such as YouTube and Facebook it’s never been easier to get your small business recognized.May 23rd, 2011 Posted in Business
Ultimately, this debate isn’t settled in design blog posts but in the real world where businesses are hiring freelancers and employees with very specific qualifications in mind. Today we’re going to explore what employers are looking for in a new hire and how you can prepare yourself to land the job.May 18th, 2011 Posted in Business
Logo design has to be one of the trickiest pieces of design work when it comes to dealing with clients. It seems almost inevitable that what you imagine will be a quick and easy job turns into a nightmare of never-ending reworks.
Today we’re going to discuss what types of problems typically arise in logo design and how you can prepare for them.May 3rd, 2011 Posted in Business