As a web designer, you’re probably accustomed to obsessing over the layout and visual appearance of your designs. And if you’re like most, a site’s content is something you’d rather not worry about. But being able to identify weak web copy allows you to offer greater value to your client. By spotting major problems and helping him to solve them, you can position yourself as an expert who works with him…rather than as a labourer who works for him.
And if you know some basic principles for identifying and fixing weak copy, you not only increase your value to your clients—you increase your chances of getting them. Your own website will have stronger copy; more likely to persuade prospects to hire you.August 9th, 2010 Posted in Business
It happens all the time. No sooner than you click the send button does the phone ring. At the other end is an angry client who just received an invoice. Despite the fact that all of your payment agreements were handled before the project ever started, he has still somehow managed to be surprised at the amount that he owes you.
Whether the description above typifies your client base or not, it can still be a good idea to soften the blow of an invoice by showcasing what you did and how it benefited them. There are also a few things you can do to make the whole process easier and therefore (hopefully) speed up payment. Below we’ll look at five things you can do to make your invoices both more useful and impressive.July 16th, 2010 Posted in Business
Today we’re going to discuss the difference between designing for money and designing for a living because it’s what you love to do.
We’ll take a look at a few things that motivate designers who couldn’t be anything else if they tried and why design is more than a means to a financial end but is in fact a way of life.July 9th, 2010 Posted in Business, Inspiration
Quoting jobs can be a real pain.
As designers we often procrastinate and/or avoid this necessary step simply because it’s tedious and no where near as fun as actually designing something. QuoteRobot is a new tool that helps address this problem by enabling you to quickly get back to what you love instead of being bogged down for hours on end creating custom bids for every client.
We had a chat with Shawn Adrian, one of the founding developers of QuoteRobot, and asked him to explain a little bit about the service and why you as a freelancer should be interested in this product. Below is our full interview. Along the way we’ll toss in some screenshots so you can get a feel for the service.July 6th, 2010 Posted in Business, Interviews
Everyone has a big idea.
The next Facebook or Twitter is being presented to potential funders by a hundred different startups every year. However, many or even most of these ideas never really get off the ground. So what’s standing between these companies and success?
Today we’re going to look at why many brilliant ideas fail to make an impact and one essential question that could’ve helped them succeed.June 25th, 2010 Posted in Business
Running a website is can be a seemingly pointless and unfulfilling venture if you don’t take the proper steps to ensure advancement.
Today we’ll take a brutally honest look at how you should measure success and develop goals that actually lead to productivity.June 22nd, 2010 Posted in Business
You may have notice that this week’s theme at Design Shack has been talents to add to your skill set as a designer. First we looked at copywriting, then marketing, and today we’ll examine blog writing.
Blogging has come a long way in recent years. The practice has transformed from a questionably productive hobby into a popular and lucrative profession. The design blog industry is one of the fastest growing niches in the blogging world and here we bring you five convincing reasons to join the fun and begin writing your own design-related articles and tutorials.June 18th, 2010 Posted in Business
In our last article, we looked at why designers can’t ignore copywriting, today we examine why marketing is the same way.
We’ll discuss why you should continue to better yourself by increasing your talents and how you as a designer should respond to the increasing need of online marketing for small business owners.June 17th, 2010 Posted in Business
Designers often neglect to focus on both well-written copy and structuring a design so that it highlights the copy on the page. Today we’ll discuss why copywriting is so important, who needs to learn it, and how to create content-centric designs.June 15th, 2010 Posted in Business
Working for other people can be a horrible way to spend your life.
Even if you’re doing something that you love, doing it 40+ hours per week for other people has a tendency to ruin the appeal.
One way to ease this problem is to create and maintain personal side projects. Below we’ll discuss why this proves true.June 1st, 2010 Posted in Business