Good design centers on good content. Good content needs good design to survive and stand out among all the other choices out there. The most successful design projects come together because of content-driven design.
It is easy though for designers get stuck in an image or text rut. This frequently happens because people tend think about text and images on their own. What we should be doing is writing copy with images in mind and preparing design projects with the text in mind. Think about how images and text will work together as you plan your next project.
When was the last time a client asked you to design something for print? Did you feel comfortable meeting the request? There are a few key standards that you should understand to make the successful jump from online to printed design.
When planning a print project you really have to take the medium, format and printing press in mind when putting together a project. It is also important to understand the differences in how color works, font embedding and other just preparing your flier, magazine cover or business card for print.
Three is only a number, right? Just one of ten numerals that we use to express value, nothing more. Or is it perhaps a lot more? Is the number three a designer’s best friend? Does it drive art, photography, design, architecture and even the natural order of the universe?
Join us as we take a look at some ways that designers leverage the number three, and more importantly, why you should keep the number three in mind whether you’re designing websites, print ads or even logos.
There is an ever-growing argument in the design community about whether designing for the scroll on your website is necessary. The arguments for producing stellar design concepts for the first part of the website a viewer will see and those against are wide ranging and are greatly affected by changes in technology.
Where the scroll lands on the screen is even changing with wider monitors and great variances in the size viewers open their web browsers. How can a designer account for all of it?
Sometimes getting others to visualize your great idea is not so simple and takes some “selling” on your part. It may even take advance (or free) mock-up work to help some of the non-visual people in the room get on the same page with your idea.
Here are a few things you can do to help you get your idea on the fast-track to approval and how to really sell your design concept.
It’s easy to get caught up in the big picture sometimes – what your whole site looks like or the message it conveys. Just as important though, are the small spaces. The look of your banner, sidebars and even the dreaded-in-some-circles above the scroll presentation can bring people into or turn people away from your site.
Effective design in restricted, and even constricted spaces can be the key to adding just the right flair to your site. Simple design tools such as cropping, color, text display and contrast can make all the difference when planning the design for the boxed-in spaces of your next project.
Are you looking to add a little something extra to a photo on your website? Did you purchase new photo editing software and feel the need to use some of the bells a whistles? Don’t get too pulled in by all the photo manipulation gimmicks out there. Typically the best images are those that are composed and shot well, not a bad image with tricks added to it.
There are, though, some manipulations that can benefit your project when used in moderation. But there are many more so-called photo tricks to avoid if you want to produce professional-looking work.
Working with multiple photos and images can be a tricky prospect. Done carefully, the use of multiple images can help create an effective and masterful design for both print and web design projects. Some of the best examples of design using multiple photos can be found in the websites of professional photographers.
Consider dominance, number of photos, color, grouping and image quality when working with a variety of photos. Look at details and consider the feel of a project to get the best results when using many images in your project.
Although Pinterest launched nearly two years ago, it has really hit the mainstream in the last couple months and is cracking top 10 website lists. The site, which allows users to “pin” or save their favorite images and videos on virtual boards by topic, had 40 times the number of visits in December than it did at mid-year, according to Mashable.
The site though can be a great place for designers to organize their thoughts and cobble together bits of inspiration. But you have to have a method to all the pinning so it does not become a time hog.
Designing around large blocks of type can be tough and more designers are taking the “fewer-is-better” approach when working with columns and large blocks of text. When using a mass of type, such as in a book, text-laden website or print project, much of the emphasis is more on the readability than the actual look of the type.
Typefaces are important but even more important can be the number of columns used in combination with the words. The number of columns you use in a project can vary depending on a number of factors such as typeface and style used, type of project, font size and gutter width and proportion of other elements.
Facebook announced Jan. 24 that it will be moving all users to the timeline format in the next few weeks. Although the change will be mandatory soon, you can make it early as some users have been doing since it was launched in September. Timeline is the new Facebook “wall” and highlights your personal information based on when it happened.
The biggest visual change included in Facebook timeline is creation of a cover photo. When someone lands on your page they not only see a small square profile image but also a large photo that you have selected for the top of your page. The shape can a little intimidating and includes a hole where the profile image rests. But you can crop or create your own timeline cover photo in just a few minutes. Follow along as we take a look at some great examples and advice for creating the perfect cover photo.
Are traditional paper business cards becoming obsolete? Have you considered a digital option? The type of card you use and how it looks can say a lot about you and your work. The style of card – from simple embossed text on a white card to ornate colors and fonts – can be a client’s first impression of your work.
You want to use a card that represents your style and works with the kind of clients you work with. When looking for a business card, consider both digital and paper options and integrate your digital self into paper cards. A business card does more than provide your contact information, it is a gateway to your portfolio as well.