Carrie Cousins

How to Design a Logo / 2 Oct 2017

5 Tips for Creating a Memorable Logo Design

A logo might be the single most important visual connection a brand makes with users. It identifies the company or organization and sets a basic tone for interactions with users.

From color to shape to words, every element in a logo design says something. (That’s why such a small element is so important to your brand.)

Logo design takes a lot of planning and thought and it is important to create a mark that represents your business and is something that users can identify and remember. It’s doubtful that you’ll develop the next Nike swoosh, but with the right approach you can create a memorable logo design.

Graphics / 28 Sep 2017

How & Why Faces Increase User Engagement

There’s a lot of science and psychology that goes into design. Even if you don’t consciously think about it, choices that you make when selecting imagery and user interface elements can establish a connection with users (or not) and even lead to higher engagement rates.

Using actual human faces in the design is one way to do this. Seeing a face can make people more likely to engage with a design because it makes the app/website/poster feel more human. It creates a more distinct emotional connection.

Here, we’re going to look at designs that use faces in different ways and how you can up user interaction with some of the same design techniques.

Graphics / 18 Sep 2017

5 Tips for Designing the Perfect eBook Cover

People are going to judge your eBook by its cover. The cover is the first impression and first chance you have to hook a reader. It has to be visually appealing, include lettering that’s easy to read and entice users to download (and read) your book.

The perfect eBook cover stands out from all the other books available, communicates what the book is about and sells a benefit to readers for downloading.

That’s a pretty tall order for a design that users are likely to only see for a few seconds (if that) when deciding to make a purchase. But there are design elements you can use to help encourage downloads. Here are five tips to help you design the perfect eBook cover.

Business / 14 Sep 2017

5 Tips for Working With Squarespace as a Designer

Squarespace isn’t just for non-designers and small business owners. Regardless of your skill level, the platform can be a quick and easy way to get a site online in a hurry. The website builder is packed with tools and integrations so that everything you need is right there from the start.

But the biggest complaint from designers is that while the templates look good, there’s just not enough flexibility. You just have to dig a little deeper. Squarepsace offers options so that more advanced designers and developers can do even more with the tool.

Reviews / 7 Sep 2017

Free Photos, Vectors, Icons, Videos & Fonts From Stockio

There’s nothing like a good resource of stock images, vectors, icons and fonts to jumpstart your creative projects. Almost every designer needs a creative resource to fill image gaps from time to time.

Stockio is one of those resources. The site is packed with free image assets, including photos and video; vectors; icons and fonts that can be used for personal and commercial projects without attribution. Plus, all the resources are top-notch, high quality files.

What can you do with Stockio? We’ve got plenty of ideas to help spur a little creativity (and every example you see is from the Stockio database).

Instagram Templates / 6 Sep 2017

10 Simple Steps to Refresh Your Instagram Account

Taylor Swift did it. She deleted her Instagram account before re-emerging with a newly refreshed persona. The tactic was part of a campaign for her new album release, but shows a good point: sometimes your accounts just need a refresh.

You can learn more about how Swift did it, or take on a personal challenge to refresh your Instagram account. It’s easier than you might think. (Once you get over the mental block of changing the way you post photos, anyway.)

Here’s how you can refresh your Instagram account in 10 simple steps (and maybe even feel as diva as Taylor Swift in the process).

Inspiration / 4 Sep 2017

Design Inspiration for Scroll Actions

Scrolling is a key component of any website design that extends beyond a single landing page. Anyone who thinks the scroll is dead needs to jump out of 2005!

Scroll actions move users through content vertically or horizontally and are a commonly accepted user pattern. The scroll is alive and well thanks to plenty of interesting design techniques and a shift toward accessing full websites on smaller screens. Let’s take a look!

Typography / 21 Aug 2017

20 Must-Know Typography Terms for Beginners

No designer wants to look like a rookie. Crafting projects with beautiful typography is one way to look like a pro every time.

Today, we’re going to delve into the language of typography. It’s a great guide for beginners and a refresher crash course for more seasoned designers. Either way, understanding the language of beautiful typography – from pairing fonts to communicating with the team – is a vital design concept.

And rather than packing this article with descriptions of every term … we’ve included beautiful examples of typography to inspire you.

Graphics / 16 Aug 2017

Design Trend: Using Authentic Imagery and Photos

The virtual world has to be authentic to captivate users. Childish imagery or clip-art just won’t cut it. But there are still so many websites out there that use over-the-top stock photos, or images that don’t resonate with readers. It’s a problem.

To connect, you have to feel realistic and use authentic imagery and photos, so that users feel something when they interact with the website. It has to feel real. Join us as explore this trend, and share how you can use it to best effect!

Reviews / 9 Aug 2017

What’s Your Website’s Rage Grade? (Find Out Right Now)

Do you ever find yourself frustratedly clicking around a website, unable to find what you’re looking for? It happens to all of us sometimes.

User frustration from website errors, dead clicks, abandoned forms and mouse-thrashing movement all contribute to your “Rage Grade” — a new metric available from FullStory’s platform.

Today, we’re going to help you figure out your FullStory Rage Grade, and provide a little insight on how to improve your website with this nifty service from FullStory.

Graphics / 7 Aug 2017

8 Ways to Use Hand Drawn Icons & Elements

While there’s often a focus on pixel-perfect design elements, they aren’t suitable for everything. Sometimes you want something with a little more… whimsy. Something a little more authentic!

Hand drawn icons or elements can be just the right design technique to add something special to a project. While most designers won’t go crazy with elements that appear to be hand-drawn, a few touches can add a personal feel that users are drawn to.

It’s something that’s trending in web design as well. From a squiggle in an icon, to a full-experience that’s equal usability and art, hand drawn elements are a popular design option. Here are eight fresh ways to use this trend!

Business / 2 Aug 2017

15 Must-Ask Questions When Taking on a Website Project

The beginning of any new website design project can be a little nerve-wracking. Trying to determine if your style will match the client’s demands is often a challenge.

Add on trying to decide what to charge, and taking on a new client can be a freelance web designer’s biggest nightmare. When you do it right, the relationship and the project can be rewarding, but a miscue can make your life pretty miserable for the duration of the project.

Doing your homework at the start can help. Do you know what questions to ask a client to get the best information you need for a project? Don’t worry if you said “no,” we’ve got a checklist here for you!