Carrie Cousins

UX Design / 16 Feb 2016

How Emotion Can Impact Your Website Conversions

Is there a connection between happy, sad, or funny and getting users to complete an action on a website? You bet there is!

Users connect to websites through branding and personas. This emotional bond happens visually at first but can have deeper linkages when it comes to long-term brand relationships. And elements of the design impact exactly how (or if) these conversions happen. Today we’re going to look a bit more closely at this connection between conversions and emotion, and consider how you can make the most of instilling a positive emotion in your audience.

Reviews / 11 Feb 2016

Learn UX Basics: What, Why, and How?

Before you can become a User Experience (UX) designer, you need to understand the importance of UX, the reason it exists, what the goal of the UX designer is and how they think.

Today we’re featuring a course in which you’ll learn all about UX Design, what it is, what UX designers do, how UX designers think, what tools UX designers use, and how to move forward in the field of UX.

Graphics / 8 Feb 2016

How to Create a Design That Lives in Space

When you think of space, the first thing that might come to mind as a designer is “white space.” Today though, we are going to look at outer space and how to design elements that live in the outer realms.

The trick to designing “in space,” as we’ll call it, is to avoid common traps and clichés. But an overall dark and starry aesthetic can be a fun way to do something a little bit different with a project. Join us as we take a look at a few examples, and tips for figuring out how this type of design can work well.

Freelancing / 1 Feb 2016

How to Critique Your Own Work as a Freelance Designer

Working alone can come with a lot of perks, but there are some things that always seem easier when you are in a more structured group environment. One of these things is gathering feedback for your work.

With practice, you can learn to step back and provide a pretty good critique of your own design projects. It will take a little practice to get comfortable with the idea, but plenty of freelancers are quite good at evaluating their own work. If it’s not something you feel good about, this guide can help you learn to better critique your own work as a freelance designer.

Graphics / 25 Jan 2016

How to Design Killer Micro-Content

The smallest parts of a design project can be the most important. It’s something we all know conceptually, right?

But do you ever get caught just filling in these details at the last minute? Does your micro-content suffer because you are ready to be finished with a project? Don’t let that happen. Plan out micro-content from the start to create better, more usable pieces that will help make the design better than you had hoped.

Graphics / 6 Jan 2016

7 Ways to Design a Killer ‘First Screen’ for Your Website

It’s time to talk about first screen design. The first screen is that initial glimpse that a user gets into your website. It’s everything above the scroll, whether the user accesses a website from a desktop, tablet or mobile device.

The information you include on this “first screen” is the key to website success. The design can entice and keep users clicking, or force them to navigate away from the page. What needs to be on the screen before users start scrolling? Let’s take a look.

Graphics / 4 Jan 2016

Designing With Constraints: Thinking Inside the Box

It’s one of those fundamental parts of design we don’t talk about much: Designing within the rules. We talk a lot about creativity and innovation, but sometimes leave out one of the ideas that pushes most projects along, and that’s actually creating something with a lot of rules attached. It’s thinking “inside the box.”

Design constraints are those little keys to consistency that help brands establish visual identity and guide voice. These restrictions can come in a number of forms, and like them or not, it’s something you are going to have to deal with.

And here’s the good news: Constraints can actually help you become a better designer.

Layouts / 30 Dec 2015

9 Tips for Better Typographic Hierarchy

Every project requires a system and hierarchy for text elements. Just think about all the small pieces of text that are used throughout a design – headlines, body copy, navigation elements, legal information, captions and so on.

But how do you create that hierarchy so that every text element flows smoothly to the next? Today, we’ll take you step-by-step through building a system of typography hierarchy that can be used for almost any design project. (And we are pairing the tips with beautiful examples of great typography to help you gather a bit of inspiration.)

Layouts / 22 Dec 2015

Design Trend: How to Create a Cool Split Screen Aesthetic

One screen divided in two. This might be one of the bigger design trends emerging right now. More and more websites are using design patterns that include two vertical or square panels placed side by side.

And it’s a nice aesthetic. The look is user friendly, can be adapted for a variety of needs, and helps guide navigation. It’s a trend that we are likely to see more of – and design – in the coming months. Today we are looking at a few great examples of split screen design with mini case studies and finding out how you can make the most of this design trend.

Business / 21 Dec 2015

10 Things Every Web Designer Should Be Able to Do in Their Sleep

Some skills, you just need to know. And you better know them so well that you can do them almost without thinking. When it comes to web design, many skills can change and evolve over time, but there are a few basics that you should be able to do in your sleep.

And even if you aren’t a “web designer” by trade, each of these skills is becoming must-have for all designers working today. How many are you already comfortable with? Let’s dive in and take a look at what you should be able to do on “auto pilot”!

Graphics / 10 Dec 2015

How to Use the Pantone Color of the Year in Design Projects

So Pantone threw us a curveball this year and announced a pair of colors as the “Color of the Year” for 2016. To create the actual hue, Pantone is blending Rose Quartz and Serenity.

This pairing of soft colors will likely be one of the color trends of the coming year. As with previous Pantone selections, the colors often become a staple in design, fashion and other projects. Pastels can be a little uncomfortable to work with for some designers. But today we’re going to take a look at ways you can make the most of these colors in your design projects.

Layouts / 8 Dec 2015

Grid-First Design: How to Create Vertical Rhythm and Harmony

When you hear grid, what’s the first thing that comes to mind? For most designers, it is often a horizontal based concept with columns across the canvas. This is especially true when thinking about web and digital design projects.

But what about vertical grids? It is just as important to create flow up and down the page as well. And there are a number of ways to do this with grid systems.