
Graphics / 3 Feb 2025
Email Templates That Convert: Design Tips for Stronger CTAs
Email marketing is one of the most powerful tools for driving engagement and sales, but let’s be honest—not all emails get the results we hope for. Sometimes, they get ignored. Other times, people open them but never click through.
The secret to a high-performing email isn’t just great content—it’s a well-designed Call-to-Action (CTA). According to Campaign Monitor, a well-designed and optimized button-based call to action can increase conversions by up to 28%!
Your CTA is the bridge between interest and action. Whether you want subscribers to shop a sale, sign up for an event, or download a freebie, your CTA button needs to be clear, enticing, and impossible to ignore.
In this guide, we’ll cover how to design email CTAs that actually convert, plus some expert tips to take your email game to the next level.