Business - Page 12

Learn how to run your design business, work with clients, manage expectations, and handle your finances.

Business / 26 Sep 2016

Project vs. Hourly Rates: What Should You Choose?

One of the things people always ask me when they realize I’m a freelancer is “how do you know what to charge?” Honestly, I don’t always have the right answer. As any seasoned freelancer knows, estimated rates can sometimes be a game of chance with some jobs bringing in handsome sums while others end up as a loss. (You hope it all evens out in the end.)

So how do you actually charge clients? How do you know what a job is worth so that you are priced competitively and adequately for the work? That’s where the discussion of hourly versus project rates comes in. Here’s a guide to help you make the choice that is best for your business.

Business / 3 Aug 2016

Have You Ever Created Something Bad… on Purpose?

Be honest. Have you ever created something that was just bad? Now, have you ever designed something bad on purpose? It’s a strange concept, but one that we’re going to be exploring more today.

Sometimes designing something bad can actually yield a positive result. Not sure about that idea? Read on and you just might change your mind. (Then think about each example of a “bad design” and how you could fix it.)

Business / 1 Aug 2016

10 Tips for Those Days When You Don’t Feel Creative

Today’s story is personal. I woke up, got ready for work, sat down at my computer and then just couldn’t design everything. I mean nothing looked good. I was embarrassed to even call myself a designer.

The harder I tried, the less creative I felt. Was I a design failure? Was my career over? All these thoughts flooded my mind. And then… I just decided to do something else for a while. Some days, you aren’t going to feel creative. It’s going to happen. Here are a few ways to overcome that “designer’s block” and move on to other projects (and work) until you get your mind right.

Business / 11 Jul 2016

Do You Need a Price Sheet? (Pros and Cons)

One of the biggest questions for any design freelancer is “what should I charge?” The second question is “should I publish a price list for potential clients?”

The answer to the first question includes a lot of variables, and only you can determine what a fair market rate is for the quality and scope of work you do in the market where you do business. In terms of the second question, a price sheet can provide a starting point between freelancers and clients. Today, we’ll look at the pros and cons of publishing a price sheet so you can decide if that’s the right option for you!

Business / 20 Jun 2016

The Benefits of Paid vs. Free Stock Images

Are you ready to take your design projects to the next level? A great visual presence is the best way to make a first impression and grab hold of a user.

From web-based projects, to posters, or even packaging or billboard design, a great photograph is your best entry point. But where do you find high-quality images if you aren’t a great photographer? And how can you get them fast? What are the pros and cons of finding a commercial stock images vs. a free one? Let’s take a look…

Business / 9 Jun 2016

Billing Is a Breeze With Invoicely

While one of the best parts of the job for a small business or freelancer is getting paid, one of the worst parts is the paperwork you have to do ahead of that payment. If you are still creating manual invoices, it might be time to look at a cloud-based system that can help you keep track of clients and streaming invoicing.

Invoicely is a powerful online invoicing tool that many small businesses can use for free. The software has been used to send more than 2 million invoices in the past 30 days. Today we’re going to take a look at how it works, and decide if it’s a good solution for your freelancing business!

Business / 1 Jun 2016

What Needs to Be in Your Style Guide? (And How Do You Enforce It?)

Everyone with a website needs a style guide. It’s that simple. If you’re wanting to instil more consistency in your project, and get everyone on the same page, your style guide will become invaluable.

Now that we have that out of the way, what exactly do you put in that guide? And how do you make sure other people on the team follow the rules so that your visual presence maintains consistency? That’s a little more complicated. Let’s dive into the topic today.

Business / 10 May 2016

Data, Data, Data: How Do You Design It?

You are probably swimming in a sea of data. Analytics, reports, metrics and data-based facts are the new norm, and people can’t seem to get enough.

But how do you design with data? How do you take something that can be complex, requiring explanation, and break it down into something smaller and digestible without ruining the meaning of the information? It can be a tough task. Today, we’re going to look at different approaches to designing with data and hopefully provide some usable tips!

Business / 7 Mar 2016

7 Tips to Make You Stand Out From the Crowd

The freelance economy is growing every day. In mid-2015 more than 15.5 million people in the United States classified themselves as self-employed, and Fast Company reported that projections show that number could increase to 60 million by 2021.

While these numbers are good for you and show support for freelancing as a career choice, there is a catch: the market is getting crowded quickly. To remain successful (or find success if you are just getting started), it’s important that you find a way to stand out from the crowd.

Business / 29 Feb 2016

How to Organize Complex Design Projects

Not every design project is easy to delve into. Some projects, particularly new branding guidebooks, materials or website redesigns, can take a lot of time. There’s just so much content contained in the project.

Some projects are packed with information, images, video, downloads and other content that must be part of the final design, creating a specific design challenge. We talk about simplicity a lot, but what about those times when the project is anything but simple? Here, we’ll walk through ways to organize, manage and plan complex design projects.

Business / 22 Feb 2016

How Do You Know When Your Design Is Done?

When you are working on a project, the most-often asked question is “when will it be finished?” This question can be an internal one (particularly if you are struggling), or it could come from a client.

But how do you answer it. When is the design actually done? In some cases that’s easy. With a printed project, it’s done when you print it. But what about digital projects, where you have the ability to evolve as much as you wish?

Business / 21 Dec 2015

10 Things Every Web Designer Should Be Able to Do in Their Sleep

Some skills, you just need to know. And you better know them so well that you can do them almost without thinking. When it comes to web design, many skills can change and evolve over time, but there are a few basics that you should be able to do in your sleep.

And even if you aren’t a “web designer” by trade, each of these skills is becoming must-have for all designers working today. How many are you already comfortable with? Let’s dive in and take a look at what you should be able to do on “auto pilot”!