Nothing brings you closer to the functionality of the final product than prototyping. While wireframes sketch out the blueprint and mockups show the feel and texture of the design, it is the prototype that brings to life the “experience” behind “user experience.” That beautiful call-to-action may look great on the screen, but you won’t know if it works on end users until the clickable prototype. Not only do prototypes help provide proof of concept, they more importantly expose any usability flaws behind the wireframes and mockups.
So how do we actually put into the practice this safeguard against emergency stakeholder meetings, endless revisions, and painful late nights in the development phase? While we previously touched upon proper prototyping in the Guide to UX Design Process & Documentation, let’s dive deeper into how prototyping can make or break a product’s success. In this piece, we’ll begin by looking at the most compelling reasons to prototype and how prototypes improve collaboration, design, and usability testing.
Designing the perfect static ad is no easy feat. It might even be impossible. Designing ads can go against many of the things you think as a designer. Many companies want to cram as much information into a space as possible and many users put up roadblocks when it comes to viewing ads.
The catch is creating something that people want to interact with, despite the fact that it’s an ad. The advantage of a static ad is that is seems less obtrusive than some animated, audio or video options. They also have a classic style about them that makes designing fun. Here are 10 tips for creating an ad that people will look at, with some ads as they actually appear on popular websites.
Almost every designer has a need for a good catalog of images. From photos to vectors to video, stock art is a tool that is commonly used in a variety of projects. Having a good go-to place to find these images is vital for every designer.
That’s where Bigstock comes in. The stock image and video site has more than 22 million images, video, vectors and illustrations that you can download and use in design projects. Here, we’ll take a look at the service and even give you the chance to get started and download up to 35 images or videos for free.
Design is all about presentation. You might have spent hours designing a logo or a layout for your client, but in order to fully reap the rewards of your hard work, it can be incredibly helpful to present your work in the perfect manner.
This is where mockup packs come in handy, to showcase the design you’ve poured time and attention into in the best possible light. Today, you can take a look at our huge collection of free and premium vintage mock up sets that would allow you to showcase your work like never before.
With the holiday season right around the corner, many of us will be doing some shopping online. (OK… maybe a lot of shopping!) The checkout page of a website can make that experience one to remember, or one you wish you could forget.
If you are designing a checkout page, there are so many considerations – functionality, usability, security and design. The last element is something every designer can have impact on. A checkout page should not be designed as an afterthought; it is arguably the most important page in the online shopping experience.
Designing a project for children is a rather common assignment. From websites to packaging to other images, creating something that is kid-friendly will likely be asked of most designers at some point. But how can you make something kids and adults will appreciate?
That’s the real trick. Kids and adults have to feel engaged by what they are seeing. There are some things that you can do in the design process. Consider elements such as color, typography, gamification, language, animation, storyline and age group for the best success. Today we’re offering some advice and insight into this very topic!
Punctuation is more than just periods and exclamation points. In terms of design, punctuation can be anything that causes a reader or user to stop or pause. It can happen while reading text or as the eye moves from one element to another. These bits of visual punctuation are everywhere and are vital parts of any design concept.
The key elements of visual punctuation include common readable punctuation marks as well as space, lines, rules, icons and color.
Browsing through collections of websites, such as those from Awwwards or The Best Design, you often notice a common theme – great photography. A great image can make your website (or any design project for that matter) look amazing.
But what if your images are less than stellar or you have a limited number of images to work with? You can still create something with a lot of visual impact. With editing, creative use and a few design “tricks,” you can create something special with as little as a single image. Here are 10 techniques to try.
Every project you complete connects with users in some way. The design communicates a message and a tone. The emotional tone is what we are going to take a deeper look at and try to better understand.
Emotional connections fall into four basic category pairs – joy and sadness, trust and disgust, fear and anger, and surprise and anticipation. Understanding this range of emotion and how it relates to a visual message is important so that your design projects are received as they are intended. As you read through this post, take a look at the featured websites and think about how each one makes you feel and what parts of the visual aesthetic contributes to that emotion.
Some of the most subtle parts of a design can be the most important. Think about some of the details in design projects such as lines and curves. These simple shapes can be used in the foreground, background lettering or as a dominant art element.
Not every line is created the same. From thickness to orientation to amount of curvature, these simple shapes can have quite a bit of meaning. So before you draw that first line, here’s a primer and tips for using lines and curves in design projects.
Color resonates with people in different ways. We all have a favorite color or color that we use more during specific periods of life. But the color you use in a design project can say a lot about the work itself. That’s a scientific fact.
The science behind our emotional connections to color is a complicated one. But it is becoming more clear through anecdotal knowledge and scientific experimentation. Here are five hypotheses and a fifth-grade level experiment you can try to help us better design with color and understand its emotional impact.
While most principles and tenets of design are pretty universal, printing is not. For anyone jumping to a different medium (online to print) or even one medium to another, it is vital to know just what you need and will get when working on a print job.
Elements such as paper stock, paper size, coating and fold can significantly impact how a design is put together for a printed project. Here’s a guide to help you get started and better understand the ins and outs of printed projects.