There’s been a lot of recent chatter about banner ads. Are they fading? Are users actually clicking them? Are they dead? Are there better options available?
While it is true that banner ad clicks are in decline, that’s not the end of the popular online advertising format. While you can’t measure it, just seeing an ad helps create a user preference for that item, product or service. (Remember, ads have appeared on TV and in printed materials for decades without clicks to prove their success rates.) Today, we’ll look at 15 ways you can create banner ads that simply don’t suck. Take a look at the examples as well. They are 2015 winner of The Webby Awards for ad and website design. You can click through the images to learn more about each one.
There’s nothing worse than sitting through a presentation filled with poor visuals. This is especially true when you are pitching to a client. If your presentation looks bad, how will your design look?
The problem with presentation design is often more about time than actual design. But you must take time in crafting stellar presentations. This might include building a template that you use for presentations or honing in your public speaking skills. Here, we’ll walk through a few ways to design a great presentation that will engage your audience. (While most of these tips are structured around creating a digital presentation, using software such as PowerPoint, the concepts can also be applied to posterboard style presentations as well.)
So you need to design a logo. Where do you start? Shapes? Typography? A grid?
A logo grid or construction guide is a popular starting point for many designers looking to create a logo. The use of a grid system, especially for a design that might often render at extreme sizes – very large or small – can help you create something that has visual harmony, an organized aesthetic and purposeful design.
It’s an undeniable fact: using blurred images is a trending web design technique in 2015. It seems like everywhere you look there’s some element of blur.
But this is not a solution to some of your photo problems. It’s a distinct technique that takes practice to perfect and attention to detail to get it right. So before you jump on the trend, think about the options for using blurred images to decide if it is right for you and how you can make the best use of this technique in your projects.
Negative space is an inspiring field in the design world, where designers use the alternative color in a graphic to make a dual imagery and representation of a product. When it comes to negative space logo designs, agencies can incorporate multiple meanings in to their logo designs.
It’s a great way to capture a customers attention, and make them think twice. We’ve conducted a thorough search for some of the most interesting negative space logos, and collected 80 inspiring designs to give you an idea of what’s possible. Enjoy!
From patterns, to videos, to images, there are a lot of things to choose from when it comes to selecting the perfect backdrop to any design project. While the texture or image you choose is not necessarily intended to be a main part of the overall message, it can have quite an impact.
Backgrounds can be subtle, bold, static, dynamic or non-existent. And backgrounds in today’s projects are often more than just a beige canvas, and are an integral – and integrated – part of the overall design scheme. The trend in background design may even lead some to ask where the background ends and the foreground begins. Today we’re sharing a few tips and tricks for how to choose an effective background.
With more than 302 million monthly users and 500 million tweets per day, chances are you are using Twitter to promote yourself, brand or business. (And if you aren’t using the 140-character platform, what are you waiting for?)
Twitter customization is a big part of your social media strategy. As a designer, creating a great header photo is an important part of the puzzle. Here we’ll take a look at ways to create a header photo and overall profile that stand out among the millions of other Twitter personalities out there and showcase a few pages for design inspiration.
It happens to all of us at some point: you have been tasked with a design project that just does not have any art. That’s when the idea of using stock images creeps into your mind. But you have to use them in a way that, frankly, doesn’t suck.
The good news is that you can use stock images in projects without looking cheesy or fake. There are a lot of good places to find great stock images that you can use in a number of ways. Your mission is to make sure they integrate with your final design and don’t suck.
It’s an hour before deadline and your boss just handed you a design project to finish up. And it’s bad. Very bad. It has problems ranging from poor images to crazy color, typography choices to general sloppiness. What should you do? Can it be fixed?
There are a few things you can do to help salvage a bad design with the understanding that it won’t be perfect. But making it passable as a design project for your company might well still be an option. Here’s how!
Interaction design might be the most talked about design concept of 2015. It’s something you should be thinking about and planning for in all of your digital projects.
But how can you make the most of interaction design? How can you design something people want to interact with? While some of those answers are changing with technology, one element remains the same – people want to use design that is intuitive, functional and aesthetically pleasing.
Good design is not something the average user look at and says “wow, that’s a great design!” Good design is something that is easy to use, read and interact with. It makes users want to engage and experience your website, app or physical material and evokes a specific emotional response.
As a designer you may spend days, weeks or months working on a project that does not look like anything especially spectacular to those outside the design community, and that is probably a good thing. Good design is pretty much invisible.
Today we’re going to discuss something that is both a hot trend and timeless art: typography. The basic rules outlined below will help you become more aware of how you structure and use typography in your designs.
Being conscious of these rules can improve nearly everything you create that contains a headline or major typographic element. Let’s get started!