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Inspiring advice, tips, and suggestions for improving your graphic design skills.

5 Web Design Trends We’re Already Over
Graphics / 4 Dec 2017

5 Web Design Trends We’re Already Over

Design trends have to be used cautiously. Just as quickly as many trends come into fashion; they can fall out of favor and make a design feel dated.

Don’t ignore them completely — testing out trends can stretch your creative muscles and help you create something you might not have tried otherwise. But do be aware of what’s fresh, what’s timeless, and what’s out of date! Here are five design trends that are over (or should be anyway).

Design Trend: Obstructed Text
Graphics / 20 Nov 2017

Design Trend: Obstructed Text

Some websites look great, even if they defy conventional wisdom or tenets of design theory. A new design trend is showcasing that very idea with elements that cover or obstruct some of the text in the design.

It’s an interesting trend because it goes against everything we commonly talk about with design – that it must be readable to connect with users quickly.

Needless to say, this can be a tricky technique to pull off effectively, but the designs are striking and impactful when done well. Here’s a breakdown of the trend and some ideas for how you can try it yourself.

Design Trend: Dark Color Palettes & Animation
Graphics / 1 Nov 2017

Design Trend: Dark Color Palettes & Animation

Have you taken note of all the super dark design patterns lately? Designers are experimenting with some funky, dark design patterns that feature animation in the same color scheme.

These animations include everything from simple movements that happen on their own, to hover effects and full cinematic experiences. Let’s dive into this website design trend and explore a few ways to make it work for your projects.

Is the Static Logo Dead?
Business / 23 Oct 2017

Is the Static Logo Dead?

There’s a bit of disruption happening in the world of logos. The single static logo isn’t enough to carry your brand anymore. You actually need a library of logos to meet all the needs of your brand.

This idea has been evolving for a while; just think of the variations for a website, social media and even that tiny favicon in web browsers. It can be a lot to think about. So let’s try to organize those logo thoughts.

The Greatest Print Campaigns of All Time: Volkswagen Think Small
Graphics / 18 Oct 2017

The Greatest Print Campaigns of All Time: Volkswagen Think Small

You’re a web designer living large in the 21st century. Your job is defined by screens and software. What in the world could you possibly learn about design from a bunch of old dusty print ads? The answer of course, is “a ton.”

Today we’re examining one of the most famous print ad campaigns of all time. The Volkswagen “Think Small” campaign. How did a funny looking car that was named after a bug, known for being slow and manufactured in factories built by Nazis ever become iconic to a generation of post-war Americans? Great design and fantastic marketing.

Design Trend: Vivid Rainbow Colors
Graphics / 16 Oct 2017

Design Trend: Vivid Rainbow Colors

If nothing else, 2017 has been a year of color in website design. Color trends have dominated the conversation about design, with brighter, bolder hues as a large part of the landscape.

There’s a new color trend that combines a lot of those bright options into bigger color palettes that you might now expect – rainbow color patterns. That’s right, more designers are taking a change with a lot of color and incorporating vivid rainbow, gradient colors into design projects. And it’s pretty cool!

Here’s a look at the trend and some ideas for how to use vivid color that aren’t garish.

Tips for Creating a Modern Monochrome Color Palette
Graphics / 9 Oct 2017

Tips for Creating a Modern Monochrome Color Palette

A monochrome color scheme isn’t always the first idea that comes to mind when starting a new design project. But single-color design projects can have a lot of impact and give the opportunity to branch out and try some new techniques.

Monochromatic projects, which consist of a color palette with just one color, can be striking because they aren’t as commonly seen as projects with more color variances. This alone can make your project stand out.

DPI vs. Pixels: What Do I Use?
Graphics / 4 Oct 2017

DPI vs. Pixels: What Do I Use?

You hear these phrases tossed around by everyone today – from amateur photographers, to the iPhone salesman, to some of the world’s most acknowledged visual creators and designers. But what do image size specs really mean? And what should you use?

Simply, it all depends on your project. Knowing what medium you are creating for and how your images will be used is key to sizing and picking the right number of pixels or DPI. Before you begin your next project, though, make sure you are familiar with all the image-quality jargon.

5 Tips for Creating a Memorable Logo Design
Business / 2 Oct 2017

5 Tips for Creating a Memorable Logo Design

A logo might be the single most important visual connection a brand makes with users. It identifies the company or organization and sets a basic tone for interactions with users.

From color to shape to words, every element in a logo design says something. (That’s why such a small element is so important to your brand.)

Logo design takes a lot of planning and thought and it is important to create a mark that represents your business and is something that users can identify and remember. It’s doubtful that you’ll develop the next Nike swoosh, but with the right approach you can create a memorable logo design.

How & Why Faces Increase User Engagement
Graphics / 28 Sep 2017

How & Why Faces Increase User Engagement

There’s a lot of science and psychology that goes into design. Even if you don’t consciously think about it, choices that you make when selecting imagery and user interface elements can establish a connection with users (or not) and even lead to higher engagement rates.

Using actual human faces in the design is one way to do this. Seeing a face can make people more likely to engage with a design because it makes the app/website/poster feel more human. It creates a more distinct emotional connection.

Here, we’re going to look at designs that use faces in different ways and how you can up user interaction with some of the same design techniques.

What’s a Logo Grid, and Why Should You Use One?
Graphics / 25 Sep 2017

What’s a Logo Grid, and Why Should You Use One?

So you need to design a logo. Where do you start? Shapes? Typography? A grid?

A logo grid or construction guide is a popular starting point for many designers looking to create a logo. The use of a grid system, especially for a design that might often render at extreme sizes – very large or small – can help you create something that has visual harmony, an organized aesthetic and purposeful design.

10 Best Tools & Tips for Choosing a Website Color Scheme
Graphics / 19 Sep 2017

10 Best Tools & Tips for Choosing a Website Color Scheme

Finding the perfect color combination for a website can be a challenging task, especially when you’re trying to make a particular design fit in with a client’s requirements. We’ve picked out a few great color scheme generating tools for you to easily create the perfect palette!

If you’re stuck trying to find the perfect color scheme for a website design, don’t feel bad. It’s OK if you’re not an expert on color palettes. You just need to find the right set of tools to do that job for you.

But, before you go crazy with the color tools, let’s figure out some of the things you need to consider when choosing the right color combination for a design.