It’s time to talk about first screen design. The first screen is that initial glimpse that a user gets into your website. It’s everything above the scroll, whether the user accesses a website from a desktop, tablet or mobile device.
The information you include on this “first screen” is the key to website success. The design can entice and keep users clicking, or force them to navigate away from the page. What needs to be on the screen before users start scrolling? Let’s take a look.
It’s one of those fundamental parts of design we don’t talk about much: Designing within the rules. We talk a lot about creativity and innovation, but sometimes leave out one of the ideas that pushes most projects along, and that’s actually creating something with a lot of rules attached. It’s thinking “inside the box.”
Design constraints are those little keys to consistency that help brands establish visual identity and guide voice. These restrictions can come in a number of forms, and like them or not, it’s something you are going to have to deal with.
And here’s the good news: Constraints can actually help you become a better designer.
So Pantone threw us a curveball this year and announced a pair of colors as the “Color of the Year” for 2016. To create the actual hue, Pantone is blending Rose Quartz and Serenity.
This pairing of soft colors will likely be one of the color trends of the coming year. As with previous Pantone selections, the colors often become a staple in design, fashion and other projects. Pastels can be a little uncomfortable to work with for some designers. But today we’re going to take a look at ways you can make the most of these colors in your design projects.
Today, we’re taking flat design to the next level. Not every project works with some of the bold, bright color choices that are commonly connected to flat design.
So don’t get stuck using them. Kick up your flat design scheme a notch with a more muted color palette. The subtle change can help give your site a trendy overhaul and help it stand out in the flat design crowd. Here we’re going to pick apart a few websites that are using this style exceptionally well to help you create a site using flat design and a muted color palette.
Add a little art to your web design with the watercolor trend. Watercolor techniques are a popular design option because they are fun, easy to use and work with a variety of different types of content.
Watercolor styles can be used in a number of ways to emphasize your content. Whether you are considering a watercolor look for your website framework or just want to experiment with the style, we have a collection of ideas, examples and resources to help you get started.
Is your design starting to look old? Old and out-of-date user interface elements can make a site feel much more dated than it actually is.
Here, we look at eight UI elements that you should eliminate from your design plan. But that’s not all; each “don’t” comes with a suggestion for modernizing your website. We’ll get that design looking up-to-date in no time!
Although the format is not particularly new, SVG images are increasingly popular in the design of websites. All major web browsers support the format and SVG is changing the way we think about and render images for the web.
Why at they so popular? And what exactly is different about an SVG file? Today, we have the answers and everything else you need to know to get started with this file type. (As a little bonus, all of the images in this post are available in SVG from Creative Market.)
There’s been a lot of recent chatter about banner ads. Are they fading? Are users actually clicking them? Are they dead? Are there better options available?
While it is true that banner ad clicks are in decline, that’s not the end of the popular online advertising format. While you can’t measure it, just seeing an ad helps create a user preference for that item, product or service. (Remember, ads have appeared on TV and in printed materials for decades without clicks to prove their success rates.) Today, we’ll look at 15 ways you can create banner ads that simply don’t suck. Take a look at the examples as well. They are 2015 winner of The Webby Awards for ad and website design. You can click through the images to learn more about each one.
There’s nothing worse than sitting through a presentation filled with poor visuals. This is especially true when you are pitching to a client. If your presentation looks bad, how will your design look?
The problem with presentation design is often more about time than actual design. But you must take time in crafting stellar presentations. This might include building a template that you use for presentations or honing in your public speaking skills. Here, we’ll walk through a few ways to design a great presentation that will engage your audience. (While most of these tips are structured around creating a digital presentation, using software such as PowerPoint, the concepts can also be applied to posterboard style presentations as well.)
So you need to design a logo. Where do you start? Shapes? Typography? A grid?
A logo grid or construction guide is a popular starting point for many designers looking to create a logo. The use of a grid system, especially for a design that might often render at extreme sizes – very large or small – can help you create something that has visual harmony, an organized aesthetic and purposeful design.
It’s an undeniable fact: using blurred images is a trending web design technique in 2015. It seems like everywhere you look there’s some element of blur.
But this is not a solution to some of your photo problems. It’s a distinct technique that takes practice to perfect and attention to detail to get it right. So before you jump on the trend, think about the options for using blurred images to decide if it is right for you and how you can make the best use of this technique in your projects.
Negative space is an inspiring field in the design world, where designers use the alternative color in a graphic to make a dual imagery and representation of a product. When it comes to negative space logo designs, agencies can incorporate multiple meanings in to their logo designs.
It’s a great way to capture a customers attention, and make them think twice. We’ve conducted a thorough search for some of the most interesting negative space logos, and collected 80 inspiring designs to give you an idea of what’s possible. Enjoy!