Sometimes you look at a site that may be attractive enough, but something is missing. It has great colors, nice graphics, perfect alignment and clever copy, but there’s just something a bit bland about it. Though everything looks nice, nothing is really coming through vividly on a greater level than anything else. This solution to this problem is visual hierarchy.
Designers are often intuitive enough to give the elements on the page a clear hierarchy without even thinking, other times the lack of intention in this area leads to a design like the one described above. This article will examine some of the basic principles of designing with a visual hierarchy of information in mind.