Articles - Page 155

Browse hundreds of articles, tips, and inspiring design collections. Find helpful design advice, or the perfect resource for your next project.

Layouts / 18 Aug 2014

Designer’s Guide to Printing Book-Style Items

One of the most complex jobs you can take on as a designer is getting something ready for book-style printing. Not only will this type of project include a lot of pages, it can also come with options not available for other types of design projects and its own set of terms and lingo.

What are the terms you need to understand when getting something ready to be printed book-style? We’ve got the answers so you can tackle your first book-style or bound printing job.

Software / 13 Aug 2014

Find Out How Visitors Use Your Website With Hotjar Insights

Having a website in today’s market is not enough. You also need see how your visitors are really using your website. This information can help you better plan, create content and design for the way your users interact with you.

That’s where Hotjar Insights comes in. The new service is launching later this month and will include lots of tools that really can help you understand your visitors better. The interface includes heatmaps, session playbacks, polling, surveys, chats and funnel analysis. Here’s a look at the new tool.

Business / 5 Aug 2014

Why Every Designer Needs a Code of Ethics

Many professions have codes of ethics, a common set of guiding principles that help you make fair decisions. Codes often protect both the worker and client from poor business practices.

Designers working in a team or individual environment should be working with a code of ethics. Many designers might even follow multiple codes – one set by an employer, one set by professional organizations and one that is a more personal set of rules and guidelines. One thing is certain: Every designer needs a code of ethics.

Inspiration / 30 Jul 2014

How to Tell a Story With Design

Design is a method of expression. It communicates a visual message to those who see it. It also communicates a story, whether implied or clearly stated.

As a designer, it is your job to make sure that story is clear. The design story should fall in line with the story of the company, brand, website, game, bottled drink or whatever you are working with. Telling a story is important to create a lasting impression and make your “thing” more memorable than all the others out there.

Business / 28 Jul 2014

Freelancing 101: How to Battle Obstacles to Success

It took a while for me to get started, really started, as a freelancer. And I won’t lie; it was not always easy. There are so many obstacles on the path to becoming a freelancer. Whether you are writing, designing or taking photos, the key is not to let doubt sink in. If you want to be successful you have to put your mind to it.

Today, we’re going to look at some of the obstacles freelancers often face in their working life, along with various tips and suggestions for overcoming each one.

Graphics / 21 Jul 2014

10 Ways to Make Photos Work in Your Designs

Browsing through collections of websites, such as those from Awwwards or The Best Design, you often notice a common theme – great photography. A great image can make your website (or any design project for that matter) look amazing.

But what if your images are less than stellar or you have a limited number of images to work with? You can still create something with a lot of visual impact. With editing, creative use and a few design “tricks,” you can create something special with as little as a single image. Here are 10 techniques to try.

Inspiration / 14 Jul 2014

10 Things the World Cup Taught Me About Design

For the last month, most of the world has been enthralled by the World Cup, which concluded Sunday in Brazil. (Germany won the title, 1-0, if you missed it.) The world’s largest sporting event made me think about the lessons football (or soccer for those of us in the USA) can teach us about design.

Sport is a lot like design. It’s competitive. It’s timed with deadlines. It leaves a lasting impression. The similarities are quite fantastic and here are 10 lessons I learned while watching the World Cup this month. (As a bonus, you’ll find World Cup design goodies featured with this article.)

Graphics / 9 Jul 2014

How to Create an Emotional Connection With Design

Every project you complete connects with users in some way. The design communicates a message and a tone. The emotional tone is what we are going to take a deeper look at and try to better understand.

Emotional connections fall into four basic category pairs – joy and sadness, trust and disgust, fear and anger, and surprise and anticipation. Understanding this range of emotion and how it relates to a visual message is important so that your design projects are received as they are intended. As you read through this post, take a look at the featured websites and think about how each one makes you feel and what parts of the visual aesthetic contributes to that emotion.

Graphics / 7 Jul 2014

Using Lines and Curves in Design Projects

Some of the most subtle parts of a design can be the most important. Think about some of the details in design projects such as lines and curves. These simple shapes can be used in the foreground, background lettering or as a dominant art element.

Not every line is created the same. From thickness to orientation to amount of curvature, these simple shapes can have quite a bit of meaning. So before you draw that first line, here’s a primer and tips for using lines and curves in design projects.

Graphics / 30 Jun 2014

The Science Behind Color and Emotion

Color resonates with people in different ways. We all have a favorite color or color that we use more during specific periods of life. But the color you use in a design project can say a lot about the work itself. That’s a scientific fact.

The science behind our emotional connections to color is a complicated one. But it is becoming more clear through anecdotal knowledge and scientific experimentation. Here are five hypotheses and a fifth-grade level experiment you can try to help us better design with color and understand its emotional impact.

Accessibility / 19 Jun 2014

Design for Everyone: Considering Accessibility in Visual Projects

Because design is such a visual concept, we don’t always stop to think about how design can impact users with certain disabilities. From vision to hearing or even touch impairments, how you design a website, brochure or even package can look or work a different way to different people.

And while you can’t design so that every element is perfect in every condition for every user, there are some things you can do and think about to make your design projects more accessible to a larger number of people. Simple techniques such as color choice, texture, shading and sound effects can make a difference to users.

Inspiration / 18 Jun 2014

Design Science: What Is Gestalt Theory?

If you are like me, it’s been a while since you finished you last formal design class. (And some of us never had any formal design classes.) So a refresher in some of the science behind design seems important. What is gestalt theory and do I really need to understand it?

Today, we’ll focus on one of the guiding principles of design. Gestalt theory is something you likely encounter and use almost every day. But do you understand the theory behind your actions? And how can you make even better use of this concept in your design work?