Graphics / 6 Dec 2016
A live photo. Cinemagraph. Moving pictures. Still motion. There are so many names for this trend in web design, identified by a hero image that seems to come alive in a subtle way.
It’s not quite a photo, but not quite a video either. The movement is often restricted to one action in the image to help grab user attention and draw them into the image. Regardless of what you call it, this trend is making an impact and popping up everywhere in web design, as shareable gifs and on social media.