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Stay on top of the latest design trends, see what’s popular, and learn how to create design work that feels modern, current, and up-to-date.

How to Use the 2020 Pantone Color of the Year in Design Projects

Trends / 1 Jan 2020

How to Use the 2020 Pantone Color of the Year in Design Projects

It might be one of the best public relations moves in the design world. Pantone releases an annual color of the year that sets the tone for color trends for a 12-month cycle.

This year’s selection – Classic Blue – is a color that’s highly usable, stable, and instills confidence. A color close to this is likely part of a brand palette that you are familiar with.

Here’s a look at Classic Blue and how the color – and similar colors – as inspiration for using the color (or not) in design projects this year.

10+ Top Graphic Design Trends of 2020

Trends / 26 Dec 2019

10+ Top Graphic Design Trends of 2020

What’s hot in graphic design? One of the things people always want to talk to me about is graphic design trends. Here’s preview of what’s going to be hot in 2020.

It’s such an interesting topic because there are trends that change slowly over time – just look at the long evolution of flat design to where we are now – and others that seem to flip overnight. Should you always rush to use the latest graphic design trends in your work? Of course not. But it’s helpful to pick up new ideas, find inspiration, and see what types of techniques and styles are shaping our industry.

10+ Video Marketing Trends for 2020

Trends / 23 Dec 2019

10+ Video Marketing Trends for 2020

Almost every marketing prediction, resource or how-to guide for 2020 includes the same advice: video needs to be part of your strategy. But what type of video marketing is most important right now?

From super-short (micro) video clips, to live video on social media, to full-production ads and stories, we’re going to look at some of the top video marketing trends for the year and how you can incorporate them into your design and marketing plans.

Let’s dive in, and embrace video as the new marketing channel you need to get right!

15 Photography Trends in 2020

Trends / 16 Dec 2019

15 Photography Trends in 2020

Photography trends can be a major influence on how print and digital designs come together. From filters to styles to photo angles that are trending, this part of the visual aesthetic can greatly impact how a project comes together.

Photography trends are dictated by a few things: Visual style of photographers, techniques that are gaining popularity in projects, the ability for images to work with other design elements, and even things such as social media filters.

The same photography trends that you might see in stock images (which we use as examples here) parallels to custom photos as well. Understanding photography trends is important for any designer because you’ll want to discuss photo options (and looks) before you begin a photoshoot for any design project to ensure that your visions are on the same page.

15 Web Design Trends to Watch in 2020

Trends / 4 Dec 2019

15 Web Design Trends to Watch in 2020

The average life of a website is three years. And design elements – such as color and typography – often get updated more frequently than that. That’s why it is so important to keep up with web design trends.

Doing this allows you to make small tweaks to your design today so that it won’t be out of date tomorrow. So which web design trends do you need to be on the look-out for this year?

This guide will help you create an on-point design plan for 2020!

Vintage Graphic Design: Inspiration, Ideas + Modern Takes

Trends / 27 Nov 2019

Vintage Graphic Design: Inspiration, Ideas + Modern Takes

Vintage graphic design is a nifty way to create an old-school feel for projects. Today we’re exploring the vintage graphic design trend, and how to use it in your design projects.

Vintage elements can include typography, illustrations, photo styles, and even entire aesthetic palettes. Further, there are different eras to choose from when you want to go for a vintage feel.

Vintage themes from different time periods can provide completely different visual properties and techniques to play with.

Let’s explore some of them!

What Is Modern UI Design? 10 Tips & Examples

Trends / 30 Oct 2019

What Is Modern UI Design? 10 Tips & Examples

Chances are that you might not be able to list the aesthetics of a modern user interface, but you sure know when you land on a website that doesn’t use one. It just feels dated.

Modern UI design helps establish credibility for your website or brand because it has a style that fits what most people to be a current visual aesthetic. This might include visual trends, adapting to usability standards and patterns, and using development techniques that are appropriate for today’s users.

Here, we’re going to look at elements that you’ll find in modern user interfaces. Hopefully, most of these examples seem pretty familiar, but if not, it might be time to plan a little web refresh.

The Art of Website UI Button Design: 10 Trends & Tips

Trends / 28 Oct 2019

The Art of Website UI Button Design: 10 Trends & Tips

Great button design is something that most website users never think about… because when it works well, it’s almost invisible. The best buttons are easy to click or tap, have an obvious function, and help users interact with the design without thinking.

It’s a fairly simple formula, but it can be hard to design if you leave it as an afterthought.

Today, we’re looking at trends in button design, plus a few tips to help you design a UI button that people click over and over again. Give your button design a boost with these tips, trends, and ideas to spark inspiration.

10 Website Design Trends That Are Fading (Thankfully)

Trends / 2 Oct 2019

10 Website Design Trends That Are Fading (Thankfully)

Website design trends can be a lot of fun to experiment with and incorporate into projects, but if you aren’t careful these elements can add a dated look to projects. Sometimes trends fade out as quickly as they rush in!

Here, we’re going to look at some website design trends that are fading. (And that’s a good thing.)

If you have these elements on your site, it might be time to consider a refresh.

8 Packaging and Label Design Trends

Trends / 17 Jul 2019

8 Packaging and Label Design Trends

Have you taken notice of that beer car or shampoo bottle lately? How about the wrapper on a snack bar or package that comes in the mail? Packaging and label design trends can be some of the most practical influencers in graphic design.

While we put a lot of focus on website design and digital trends, packaging and labels can impact everything. From whether you make a purchase off the shelf, to how you feel about a product when you open or use it.

Design is a major influencer in purchasing decisions.

Here, we are looking at eight key packaging and label design trends of 2019, and how they aren’t just for physical elements. Many of these same design trends are making an impact in the digital space as well. And while we know packaging trends tend to have more shelf life, literally, how do digital and physical design trends impact one another?

Isometric Design & Illustration: An Eye-Catching Trend

Trends / 5 Jun 2019

Isometric Design & Illustration: An Eye-Catching Trend

Icons form an integral part of any website design. From use in informational and navigational elements, to eye-catching parts of a larger design, icons and icon-based elements can be an attractive and interesting way to draw in users.

While icons have used a dramatically flat aesthetic for a while, more projects are shifting to isometric icon usage. This trend is appearing on websites and print projects across plenty of different industries.

It’s gaining popularity because isometric icons have a more realistic look while still using flat layers. It’s an almost perfect mix of flat and depth. Here’s a more in-depth look at this design trend and how you can make the most of it.

10 Web Design Trends We’re Already Over

Graphics / 29 May 2019

10 Web Design Trends We’re Already Over

Design trends have to be used cautiously. Just as quickly as many trends come into fashion; they can fall out of favor and make a design feel dated.

Don’t ignore them completely — testing out trends can stretch your creative muscles and help you create something you might not have tried otherwise. But do be aware of what’s fresh, what’s timeless, and what’s out of date!

Here are 10 design trends that are over (or should be anyway).