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Trends - Page 2

Stay on top of the latest design trends, see what’s popular, and learn how to create design work that feels modern, current, and up-to-date.

10 Trends in Tech Startup “Unicorn” Websites

Trends / 25 Feb 2020

10 Trends in Tech Startup “Unicorn” Websites

There’s so much you can learn from startup “unicorns”. The companies that generate billions in revenue. The one who revolutionized industries. And changed how you work and manage your day-to-day life.

The way they solve common problems. The strategies they use to stay relevant. The business models they use to generate billions in revenue are all fascinating. But we’re not going to talk about those business aspects.

Today, we take a look at the websites of some of the most popular startup unicorns in the tech industry. We noticed a few trends among these websites. Surely it must have something to do with the massive success behind these companies.

Let’s try and figure out how and why these top startup companies use specific web design trends.

Design Trend: Mixing Realism and Illustrations

Trends / 19 Feb 2020

Design Trend: Mixing Realism and Illustrations

There’s a trend afoot in website design that mixes real images with illustrations and art elements in interesting ways. And it’s quirky, unique, and beautiful!

It’s a mashup of visual elements that don’t seem like they go together at first, but when done well can create a stunning aesthetic that is highly engaging and delightful.

Here, we’re going to look at examples of this design trend and different ways of mixing realism and illustrations for maximum impact. Some of these sit within fairly corporate designs, and others are completely playful and entertaining. It’s a wide range of applications of a thoroughly unique and interesting trend.

8 Trends for Pairing Fonts in 2020

Font Collections / 22 Jan 2020

8 Trends for Pairing Fonts in 2020

Trends in typography seem to evolve more quickly than many other design trends. For a long time, website designers stuck to font palettes packed with sans serif typefaces. But that feels like ancient history now!

Today’s range and variety of web fonts make for much more interesting design possibilities, font pairings, and visual themes.

We’re taking a look at eight trends for pairing fonts with a beautiful example of each, covering a wide range of font families and aesthetics.

Brochure Design Ideas & Inspiration for 2020

Brochure Templates / 13 Jan 2020

Brochure Design Ideas & Inspiration for 2020

Almost every designer has created a brochure at some point. And there’s a strong possibility you’ll be asked to design another! Whether it’s for a client or to promote your own business, there’s an art to designing a brochure.

And then there’s an added challenge: brochure design isn’t just for print anymore. Digital brochures are just as popular as the hard-copy versions. It’s quite common for clients to request a printed brochure with a digital shareable file of the same design.

Don’t sweat this design challenge though. We’ve put together some classic and modern tips so you can create a brochure design that looks great, and is easy to read.

50 Best Website Color Schemes of 2020

Trends / 2 Jan 2020

50 Best Website Color Schemes of 2020

Does it ever seem like certain website color schemes just get all the attention? As with every other aspect of web design, there are color schemes that tend to trend more than others. Bright colors, stark palettes, and even some mismatching schemes are elements of color that are trending.

Here’s a look at some of the best website color schemes of 2020 (in no particular order). For each, we’re also sharing the color codes that make up the key elements of the design, so it’s easy to play around with these color schemes yourself too!

How to Use the 2020 Pantone Color of the Year in Design Projects

Trends / 1 Jan 2020

How to Use the 2020 Pantone Color of the Year in Design Projects

It might be one of the best public relations moves in the design world. Pantone releases an annual color of the year that sets the tone for color trends for a 12-month cycle.

This year’s selection – Classic Blue – is a color that’s highly usable, stable, and instills confidence. A color close to this is likely part of a brand palette that you are familiar with.

Here’s a look at Classic Blue and how the color – and similar colors – as inspiration for using the color (or not) in design projects this year.

10+ Top Graphic Design Trends of 2020

Trends / 26 Dec 2019

10+ Top Graphic Design Trends of 2020

What’s hot in graphic design? One of the things people always want to talk to me about is graphic design trends. Here’s preview of what’s going to be hot in 2020.

It’s such an interesting topic because there are trends that change slowly over time – just look at the long evolution of flat design to where we are now – and others that seem to flip overnight. Should you always rush to use the latest graphic design trends in your work? Of course not. But it’s helpful to pick up new ideas, find inspiration, and see what types of techniques and styles are shaping our industry.

10+ Video Marketing Trends for 2020

Trends / 23 Dec 2019

10+ Video Marketing Trends for 2020

Almost every marketing prediction, resource or how-to guide for 2020 includes the same advice: video needs to be part of your strategy. But what type of video marketing is most important right now?

From super-short (micro) video clips, to live video on social media, to full-production ads and stories, we’re going to look at some of the top video marketing trends for the year and how you can incorporate them into your design and marketing plans.

Let’s dive in, and embrace video as the new marketing channel you need to get right!

Icon Design in 2020: The Key Trends

Trends / 19 Dec 2019

Icon Design in 2020: The Key Trends

Icons might be one of the most important – and underrated – examples of design in your portfolio. Here’s a look at icon design with some inspiring examples.

Icon elements are shown almost everywhere, but sometimes get produced as an afterthought. That shouldn’t be the case. Great icon design can be distinctive and add finesse and flair to a project.

Let’s take a look at what’s new, and what’s hot in icon design in 2020!

15+ Portfolio Design Trends in 2020

Trends / 18 Dec 2019

15+ Portfolio Design Trends in 2020

When was the last time you updated your design portfolio? (If you’re like me, it’s probably been a while.) Maintaining a fresh portfolio is a good way to show off your skills to potential clients and can be helpful when looking back on work for annual contest entries.

If you’ve fallen behind with your portfolio design, or just need a new portfolio in general, this is a great opportunity to create something using trendy techniques and visuals.

A modern portfolio using design trends can make a great impression. A portfolio is also a representation of your skills — so design wisely! Here’s a look at some of our favorite portfolio design trends for 2020.

15 Photography Trends in 2020

Trends / 16 Dec 2019

15 Photography Trends in 2020

Photography trends can be a major influence on how print and digital designs come together. From filters to styles to photo angles that are trending, this part of the visual aesthetic can greatly impact how a project comes together.

Photography trends are dictated by a few things: Visual style of photographers, techniques that are gaining popularity in projects, the ability for images to work with other design elements, and even things such as social media filters.

The same photography trends that you might see in stock images (which we use as examples here) parallels to custom photos as well. Understanding photography trends is important for any designer because you’ll want to discuss photo options (and looks) before you begin a photoshoot for any design project to ensure that your visions are on the same page.

14 Key Logo Design Trends of 2020

How to Design a Logo / 12 Dec 2019

14 Key Logo Design Trends of 2020

Need a new logo? Whether you’re starting from scratch or just planning a tweak to a current mark, understanding shifts in logo design trends can help you create a design with a modern touch.

The theme in logo design is to create something simple and distinctive. With so many new websites and brands and companies coming online almost every day, it’s no wonder that logos are trending toward designs that stand out.

Here’s a look at a few logo design trends for 2020, and how you can make them work for you (and while you’re at it, be sure to look through our full guide on how to design a logo!)