UX Design - Page 2

UX Design / 23 Dec 2022

Microinteractions Are Growing Up: How to Design Them in 2025

Microinteractions aren’t a new concept in UX design, but they keep getting more impressive. We’ve been talking about microinteractions here at Design Shack for a while because they are so vital to the overall success of web projects.

Microinteractions are those tiny details that turn an ordinary user experience into something more memorable and engaging. The little things that surprise and delight, adding a layer of enjoyable UX to your app or website.

Here’s a look at how designers are using microinteractions in 2021 with examples of how this design technique has grown up.

UX Design / 11 Jul 2022

5 Tips to Avoid Deceptive Patterns in Website Design

There’s nothing worse than something that auto-renews unexpectedly. Or finding yourself stuck in a website pattern that just doesn’t do what you want to expect.

These are deceptive patterns – user experience tricks and methods that force users into something unintended. It can include visual elements, interactivity, audio, motion, hidden sales, and more. And although commonly used, they are a bad idea.

Here’s how to avoid using deceptive patterns in website design, and some tips on better approaches to take!

UX Design / 18 Oct 2021

How to Design a Paywall That Visitors Will Pay to Pass Through

Everything you create online has to have value for the user if you want them to engage with it. This is most important when you are asking visitors to give you something in exchange for content.

Whether your paywall asks for direct payment or just an exchange, such as pay with a tweet, the method you use in creating a paywall can be a factor in the success of subscribers or paid entries.

Here, we’ll look at different paywall options and value propositions you can use to help encourage visitors to pay to play on your website or mobile app.

UX Design / 7 Oct 2021

7 Ways Your UX Needs to Extend Beyond Your Website (And How to Do It)

User experience is a conversation that’s part of every website or app design conversation. It’s likely one of the first things you talk about when making choices about functionality, customer journeys, and visuals.

But do you talk about UX in the greater picture of designing your entire brand?

Your website or app UX needs to extend beyond the website and to everything else you produce in order to create a more consistent and unified brand presence. Thinking about user experience for all designed elements can help users connect brand materials visually and impact how people feel about your organization.

It’s time to start thinking about UX as a visual (and functional) extension of customer experience. (The examples here provide a good UX as a starting point that can extend to other parts of the brand design that you might already know. Think about how you connect their web user experiences to other elements you know them for.)

UX Design / 2 Sep 2021

Everything You Need to Know About Design Tokens

Design tokens are a way to easily identify and understand the elements in a design system. As more designers and companies adopt use of design tokens, their value will continue to grow.

The key to design tokens is that they facilitate cross-disciplinary collaboration. More people on a team can understand and use design values without specificity, but with accuracy. They’ve already been adopted by design giants such as Adobe.

Here’s everything you need to know about design tokens.

UX Design / 18 May 2021

What Is Rapid Prototyping & Why Use It? (+ 5 Best Tools)

Rapid prototyping is one of the most important segments of the product development process. It’s what ultimately decides how your product will perform and how it will be received by the end-user.

Whether you’re working on a mobile app or website design, rapid prototyping should be part of your project. It will help you avoid catastrophic product launches as well as avoid the embarrassment of delivering a broken design to your clients.

In this guide, we take a quick look at what rapid prototyping is all about and how it can be beneficial for your projects. We’ll also suggest a few great rapid prototyping tools for you to use.

UX Design / 17 May 2021

7 Elements of a Highly Usable Landing Page

A highly usable landing page design is one that compels visitors to act in some way.

Sounds pretty simple, right?

Many websites include multiple landing pages for different audiences with different conversion goals. Here are seven elements that almost every successful landing page includes.

Just for fun, we are using examples of landing pages from different music streaming services for you to compare.

UX Design / 22 Apr 2021

7 Ways to Use Emotion in Web & Graphic Design Projects

The first impression a user has of your design can make or break their experience and determine if they continue interactions. According to WebFX data, 94% of first impressions relate to the design, making the visual and emotional connection you create of utmost importance.

Further, 75 percent of your business, brand, and website credibility comes from the design. And it all connects to the emotional response from a user. The visuals tell them what to think and feel to establish a relationship with you, making it vital to use emotion well in your website and graphic design projects.

Here’s a primer on how to do it successfully.

UX Design / 7 Jan 2021

How to Design With User Privacy in Mind (Tips and Best Practices)

When it comes to UX, how often do you connect it to privacy?

It’s a big part of the design process. From connected apps to e-commerce to forms, data collection is happening all the time. Users are accustomed to it and generally ok with these practices unless something goes wrong.

It’s your job to include privacy checkpoints and best practices in the design architecture of every website project. Not only will these protections help users, but they can help you feel better about the digital products and services you provide.

UX Design / 3 Dec 2020

11 Tips for Creating a Usable Website Contact Page

Peek at the analytics. Chances are that your contact page is among the most visited on our website.

It’s for good reason. Visitors will seek out a contact page to get additional information about your company or business, find your location, or get in touch.

Now the bad news. This is an often-neglected part of the website design. Too many websites don’t take care of the contact page, resulting in missed opportunities and conversions.

You can remedy that right now with these tips for creating a usable contact page.

UX Design / 15 Oct 2020

Design Trend: Modern Tappable Targets (And How to Do It)

A solid tap target can make or break your mobile website or app. The size, shape, location, and overall design of the button or link determines whether a user successfully completes an action or not. It might seem like a small thing, but can be one of the most important elements of a design.

Modern tappable targets are easy to recognize, work in an expected manner, and encourage engagement.

Today we’re looking at how to design them, ways to craft effective call-to-action items, and considerations around color and font choices.

UX Design / 18 Aug 2020

Is Your Design Inclusive? (And How to Make It More Inclusive)

Is your design for everyone? We talk a lot about creating with an audience in mind, but it’s important to understand that audience can identify in several ways.

Now more than ever before, it is important to create designs and visuals that are inclusive of that entire audience segment. An inclusive aesthetic will make users feel like they are part of the design and that a company, organization, or product is for them.

Inclusivity is more than just accessibility. It’s a combination of function and visual design that creates something that people identify with and want to be a part of.

It’s time to check yourself and your designs, put aside your biases and take a hard look at projects to ensure they are as all-encompassing as they can be. Let’s get started.