UX Design - Page 6

Tips for creating designs that give the user a delightful, clear, and well-planned experience.

How to Design a Brand Persona for Your Product
Business / 1 Dec 2014

How to Design a Brand Persona for Your Product

They’re on hundreds of websites, in advertisements, and fill the airwaves – fictional characters that help you relate to a brand or company. These personas are representations of the type of people who use products or services, and are designed to relate to potential users or buyers.

A persona is more than just a face in the design. It is a well-planned and thought-out part of the design process. Designers have to think about the persona during all aspects of a project so that the personality matches the brand and design. From copy and how the persona “talks” to color, typeface choices and other design elements, creating a persona can be an important part of design projects.

Empathy and Design: What You Should Consider
Layouts / 10 Nov 2014

Empathy and Design: What You Should Consider

Do you need to think about empathy when you design? (The answer is yes.) It may seem like a pretty common sense answer, but too often we get caught up in the design and message and not the user.

Who are you creating the design for? How will they connect with it? That’s where empathy comes in. Thinking about it from the start of the process can help you put together an even more successful project. (As you read through this post, look at the examples and think about the emotions these sites make you feel.)

Find Out How Visitors Use Your Website With Hotjar Insights
Software / 13 Aug 2014

Find Out How Visitors Use Your Website With Hotjar Insights

Having a website in today’s market is not enough. You also need see how your visitors are really using your website. This information can help you better plan, create content and design for the way your users interact with you.

That’s where Hotjar Insights comes in. The new service is launching later this month and will include lots of tools that really can help you understand your visitors better. The interface includes heatmaps, session playbacks, polling, surveys, chats and funnel analysis. Here’s a look at the new tool.

10 UX Phrases and Terms to Know Right Now
UX Design / 14 May 2014

10 UX Phrases and Terms to Know Right Now

It seems like the world of the web – and web design – is changing every few days. Trends, new techniques and users who demand more are driving this change. And we all have to stay on top of it to remain relevant.

Today, we are going to look at 10 phrases that you need to add to your vocabulary right now. Each of these words or phrases relates to user experience, and in essence are part of the design process. Without further ado, let’s get started!

Why Does User Experience Matter?
Articles / 30 Dec 2013

Why Does User Experience Matter?

User experience – notably poor user experience – has been a hot topic in recent months with the much-publicized launch of HealthCare.gov and its subsequent issues. User experience is a part of the design process that you don’t hear about unless something goes wrong. But it is something that should be an integral part of the design process, from early concepts to the final product.

So with this renewed – and very public – discussion about user experience, why does it matter to designers?

Breaking Design Principles on Purpose
Graphics / 6 Dec 2013

Breaking Design Principles on Purpose

Rules. They keep our designs clean, consistent, aligned, and focused. The core principles upon which good design is built are absolutely essential to the education of any designer.

The great thing about design rules though is that they can and should be broken, granted that you know what you’re doing. Read on to see some examples of effectively breaking design principles in order to improve a project.

Should You Be Designing With QR Codes?
Business / 3 May 2013

Should You Be Designing With QR Codes?

QR codes are all the rage… aren’t they? Their presence certainly seems to have increased in recent years, indicating an impressive adoption rate among marketers. But does that mean that you should be using them? If a client asks you whether or not using QR codes is a good idea, what will you say?

Join us as we take an honest and critical look at both sides of the QR debate so you can decide for yourself whether or not you should be designing with QR codes.

To Infinite Scroll or Not to Infinite Scroll: Where We’ve Come So Far
Navigation / 26 Apr 2013

To Infinite Scroll or Not to Infinite Scroll: Where We’ve Come So Far

Today we’re delving into the most relevant facts on how infinite scrolling turned out to become such an acclaimed technique all over the web, and why, despite its popularity, it’s not yet all that widely adopted in web design.

This feature appeared at a point in the history of the Internet when the amount of information to be presented on web pages increased, and the speed of connections allowed the reader to access and transfer information at greater rates. The question of infinite scrolling on web pages is one of the aspects involved in the user experience design, and isn’t as cut-and-dry as you might think.

10 Things I Learned About Design From iPad Apps
Inspiration / 11 Mar 2013

10 Things I Learned About Design From iPad Apps

Good design is all around us. Not just in printed materials or on websites, but also in everyday items. What’s great is that you often don’t notice it — you just enjoy whatever item, tool or website you are using.

Nowhere is this more true than with mobile apps. Most of us use them every day, but do you ever stop to think how much they are shaping the way you approach design? Apps can be a great source of inspiration and also another reminder of time-tested design concepts. Here are ten of the great lessons I have learned (and re-learned) from iPad apps.

Above the Scroll: Does It Matter Anymore?
Articles / 4 May 2012

Above the Scroll: Does It Matter Anymore?

There is an ever-growing argument in the design community about whether designing for the scroll on your website is necessary. The arguments for producing stellar design concepts for the first part of the website a viewer will see and those against are wide ranging and are greatly affected by changes in technology.

Where the scroll lands on the screen is even changing with wider monitors and great variances in the size viewers open their web browsers. How can a designer account for all of it?

Interesting Trends in UI Design
Graphics / 25 Apr 2012

Interesting Trends in UI Design

I’m always on the lookout for new design trends. It’s fascinating to me how certain ideas get picked up by so many designers and implemented in countless different ways.

Today we’re going to specifically explore the world of user interface design and see if we can spot any currently popular trends. Almost more than any other area of design, interfaces are extremely subject to the ever changing whims of designers and if you’re not in the loop, you could find yourself creating UI that feels outdated. Read on to see what’s trending!

5 Really Useful Responsive Web Design Patterns
CSS / 27 Mar 2012

5 Really Useful Responsive Web Design Patterns

Responsive web design requires a very different way of thinking about layout that is both challenging and exciting. The art of layout was already complex enough for the centuries that it was defined by fixed elements, now things are becoming exponentially more complicated as layouts become increasingly adaptive.

To help reprogram your brain to consider layouts in new ways, we’re going to take a look at some interesting responsive design patterns that are being implemented by talented designers all over the web.