UX Design / 16 Feb 2016
Is there a connection between happy, sad, or funny and getting users to complete an action on a website? You bet there is!
Users connect to websites through branding and personas. This emotional bond happens visually at first but can have deeper linkages when it comes to long-term brand relationships. And elements of the design impact exactly how (or if) these conversions happen. Today we’re going to look a bit more closely at this connection between conversions and emotion, and consider how you can make the most of instilling a positive emotion in your audience.