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Typography / 15 Nov 2017

Every Design Needs Three Levels of Typographic Hierarchy

One of the most important elements for people looking at anything you design is the type. It needs to be clear and readable and it should direct users through a design, from most important elements to least.

And that, in a nutshell, explains typography hierarchy. But to really master the art of type, you need to understand how to layer type throughout a design to achieve maximum impact. Read on to learn how to master typography hierarchy and create effective type in every project.

Layouts / 13 Nov 2017

Parallax Effects Compared: 5 Choices to Consider

Parallax effects remain one of the hottest web design trends. This animated scrolling technique happens when background and foreground move at different speeds while the user scrolls so that there are two independent layers moving at the same time.

This effect can be used for any number of website types and is a fun way to create – and increase – user engagement. The nice thing about parallax effects is that you don’t have to use them on every page of a design; parallax scrolling is a great homepage technique to help drive users to calls to action or other content.

Parallax effects create an element of depth and distance and a greater sense three-dimension than some other techniques, making users feel like part of the design.

The downside to parallax effects is that they don’t always work on mobile devices. (But there are some workarounds for that as well in the tutorial at the end of this article.)

Here are five parallax effects and styles to consider. (Make sure to click through the links to see exactly how each animation works.)

How to Design a Logo / 23 Oct 2017

Is the Static Logo Dead?

There’s a bit of disruption happening in the world of logos. The single static logo isn’t enough to carry your brand anymore. You actually need a library of logos to meet all the needs of your brand.

This idea has been evolving for a while; just think of the variations for a website, social media and even that tiny favicon in web browsers.

It can be a lot to think about. So let’s try to organize those logo thoughts.

Graphics / 9 Oct 2017

Tips for Creating a Modern Monochrome Color Palette

A monochrome color scheme isn’t always the first idea that comes to mind when starting a new design project. But single-color design projects can have a lot of impact and give the opportunity to branch out and try some new techniques.

Monochromatic projects, which consist of a color palette with just one color, can be striking because they aren’t as commonly seen as projects with more color variances. This alone can make your project stand out.

Graphics / 4 Oct 2017

DPI vs. Pixels: What Do I Use?

You hear these phrases tossed around by everyone today – from amateur photographers, to the iPhone salesman, to some of the world’s most acknowledged visual creators and designers. But what do image size specs really mean? And what should you use?

Simply, it all depends on your project. Knowing what medium you are creating for and how your images will be used is key to sizing and picking the right number of pixels or DPI. Before you begin your next project, though, make sure you are familiar with all the image-quality jargon.

How to Design a Logo / 2 Oct 2017

5 Tips for Creating a Memorable Logo Design

A logo might be the single most important visual connection a brand makes with users. It identifies the company or organization and sets a basic tone for interactions with users.

From color to shape to words, every element in a logo design says something. (That’s why such a small element is so important to your brand.)

Logo design takes a lot of planning and thought and it is important to create a mark that represents your business and is something that users can identify and remember. It’s doubtful that you’ll develop the next Nike swoosh, but with the right approach you can create a memorable logo design.

Instagram Templates / 6 Sep 2017

10 Simple Steps to Refresh Your Instagram Account

Taylor Swift did it. She deleted her Instagram account before re-emerging with a newly refreshed persona. The tactic was part of a campaign for her new album release, but shows a good point: sometimes your accounts just need a refresh.

You can learn more about how Swift did it, or take on a personal challenge to refresh your Instagram account. It’s easier than you might think. (Once you get over the mental block of changing the way you post photos, anyway.)

Here’s how you can refresh your Instagram account in 10 simple steps (and maybe even feel as diva as Taylor Swift in the process).

Graphics / 7 Aug 2017

8 Ways to Use Hand Drawn Icons & Elements

While there’s often a focus on pixel-perfect design elements, they aren’t suitable for everything. Sometimes you want something with a little more… whimsy. Something a little more authentic!

Hand drawn icons or elements can be just the right design technique to add something special to a project. While most designers won’t go crazy with elements that appear to be hand-drawn, a few touches can add a personal feel that users are drawn to.

It’s something that’s trending in web design as well. From a squiggle in an icon, to a full-experience that’s equal usability and art, hand drawn elements are a popular design option. Here are eight fresh ways to use this trend!

Inspiration / 18 Jul 2017

30 Stunning Desktop Wallpapers From Unsplash

Need a little extra design inspiration? Start with your Mac or Windows desktop background. A stunning desktop wallpaper can provide an extra little spark every time you fire up your computer, and browsing through great photos is a sure fire way to get the creative juices flowing.

Unsplash, a free stock photography website, is packed with amazing images that you can use in any way you want… including as a desktop wallpaper! Here’s a list of our favourites that we’ve put together to help you feel a little more inspired. Whether you like a minimal, patterned, or stunning photographic wallpaper, we’ll have something for you!

Google Fonts / 13 Jul 2017

10 Great Google Font Combinations You Can Copy

The average man considers which flavor of Doritos will taste good with his Heineken. The sophisticated man considers which cheese will pair well with his choice of wine. The designer of course considers which two fonts will look great on the same page.

Today we’re going to use the Google Font API as a playground for mixing fonts and finding ideal pairings. You’ll be able to skim through and instantly grab out selections that you think are appropriate for your projects.

The best part? You need only to copy and paste our code to implement these fonts on your site. It’s completely free and there are no downloads required.

Graphics / 29 Jun 2017

Neon Colors in Web Design: The Do’s and Don’ts

Neon colors are tough to use without clashing with the rest of your design. They work great for signs and lights in real-world applications, but can present major issues in web design, unless carefully implemented.

Today, we’re going to look at ways to effectively use neon colors in your design work, with a list of do’s and don’ts to help you make the most of bold, bright color choices. You’ll be a neon ninja in no time, weaving it through your design work!

Graphics / 26 Jun 2017

Design Trend: Waves and ‘Soft’ Lines

There’s a softer design trend taking over website projects – waves and soft lines. Where backgrounds have been dominated by single “flat” color, we’re seeing a shift toward curved lines and waves.

The elements are lighter, softer and evoke a different overall feel for the design. What’s especially nice is that waves and softer lines can be used a lot of different ways so that each design feels totally different. (It’s one of those trends that can almost sneak up on you because it appears in so many forms.)

Here’s a look at the waves and “soft” lines trend in website design.