It’s the same routine every date night: “where are we heading for dinner?” To the web we go, looking for restaurants around us that whet our appetites. And the places we always seem to hit after this dinner search are the locations with websites that just make us hungry.
Certain techniques, from color to photos to imagery, are common among the best food-based websites. These sites employ a specific strategy designed to make you hungry. Today we’ll look at how photography, colors, shapes, vivid copy and simple design are used to make mouths of website visitors water.November 7th, 2013 Posted in Business
The draw for selling digital stock goods is immense. You make something, upload it to a site, and watch the money flow in again and again through repeat sales. What designer, photographer or developer could resist?
Unfortunately, the reality of the situation is that there’s no guarantee that your hard work will yield you a single cent. In fact, it could very likely be a phenomenal waste of time! Today we’re going to discuss some tricks of the trade that will help your foray into this market is a successful one.October 25th, 2013 Posted in Business
This is the third part in our series all about making fun of design related clichés that drive us all crazy. We’ve already picked on designers plenty with 5 Former Design Trends That Aren’t Cool Anymore and 5 Cliché Logo Design Trends to Avoid, now it’s time to turn around and give some attention to all the crazy things that clients say to their designers.
We put out the word on Twitter and asked for some of the worst things that you hear again and again from clients. The following are some of our favorites.September 13th, 2013 Posted in Business
It’s a simple question: Do you need a style guide? And it has a simple answer: Yes. Any brand, company, blog or webpage that wants to create and maintain consistency and a professional feel should have a style guide.
Style guides are a must for any publisher with multiple employees. This is especially important if more than one person will work on any brand elements (from the website to printed materials), and to ensure that transitions between employees are seamless in the eyes of users. Today, we take a look at well-documented style guide from MailChimp, and highlight things you can take away in creating your own document for the first time.September 2nd, 2013 Posted in Business
Design jargon is everywhere. And you need to be able to speak the language. Working on digital projects has its own set of terminology. From dither to color values to fluid or fixed layouts, there are a few terms every designer needs to have a grasp of.
So we’ve made it easy for you, and put together a list of digital design terms you need to know. This list started as a top 10, but we added some bonus jargon for comparative purposes. How many of these terms are you already familiar with?August 27th, 2013 Posted in Business
More and more designers these days are working in a variety of mediums — both digital and print. But it can take a different set of specifications to put together a successful project for each. Print design has its own jargon.
Understanding how printing works (and how to speak the language of printers) is important for any designer. Don’t think this applies to you because most of your business is web-based? Consider this: At some point a client will ask for print components to go with the website, whether they are business cards or posters or just a great handout for presentations. Knowing the printing basics and terminology will help you bridge the gap. Here are ten key terms you need to know.August 7th, 2013 Posted in Business
Your public portfolio is one of the most important things you’ll ever design. It presents you to the world and, if you’re a freelancer, tends to play a major role in whether or not people choose to hire you.
Because of my role as the editor of Design Shack, I’ve viewed a ton of online portfolios and today I’d like to walk through some of the weaknesses I see time and time again. Read on to see if you’ve made some of these mistakes.July 26th, 2013 Posted in Business
Resumes are everywhere. They can be good, bad or downright embarrassing. But one thing is certain — if you want a job, yours must stand out in a good way. The design needs to reflect your personality, and the information needs to be organized, relevant and spot-on.
More often than not in today’s job market, you may even have several versions of your resume; one tailored toward different types of companies, one for potential clients or another as a showcase piece in your portfolio.June 24th, 2013 Posted in Business
It’s no secret that the agile development process has been hurtling through the development world for several years now, swatting aside the older, clunkier waterfall development method. To be fair, whether it was agile or something else, waterfall really had it coming, as its risk-averse, top down approach just can’t keep pace with the demands of today’s marketplace.
While similar changes are occurring in the design world, the agile design process should necessarily look and feel a little different than agile development; they are, after all, different disciplines. Let’s take a deeper look first at what agile development is, and then at a few great ways to adapt the process to the design world.June 19th, 2013 Posted in Business
You’re probably tired of hearing it, but search engine optimization is important. It can dictate and influence who visits a site, and how many people make it through to see your beautiful design work.
It should be a part of the design process from the planning stages forward. So designers, unplug your ears and make it a priority to learn how you can start thinking about SEO in the design process. Let’s dive into the topic a little more today.June 10th, 2013 Posted in Business