Carrie Cousins

Trends / 15 Jul 2021

7 Tips for a More Gender-Neutral Design

Are your designs as inclusive as they could be? Do they appeal to all people of all genders equally?

While design theory can put a lot of emphasis on creating personas for better user experience and design journeys, they can sometimes not be as inclusive as you might like. Do you get so involved in the persona that you forget every other type of user that might visit your website?

The first step toward a more gender-neutral web, is recognizing common practices and changing the way we think about some of the things we design with every day.

The key to making it actually work is authenticity. You have to believe in gender-neutral messaging for it to actually resonate with website visitors.

UX Design / 12 Jul 2021

Responsive vs. Adaptive Design: Everything You Need to Know

It’s a no-brainer for most website designers that your finished product needs to look and work on every type and size of device. Gone are the days of creating multiple designs to accomplish the same goal.

It all comes down to choosing a responsive or adaptive design model to achieve a consistent website design at any size.

But what’s the difference between responsive and adaptive? Are they really just the same thing? Let’s take a look and explain everything you need to know.

Trends / 8 Jul 2021

Design Trend: Gaussian Blur

It’s the website design trend that you see everywhere but might not have a name for: gaussian blur.

It’s present in several other named trends that have been popular this year and for some time, including the frosted glass effect, creating image depth, bokeh backgrounds, and even for various other background techniques.

Here, we’ll look at this design trend, explore different reasons for deploying it (carefully!), along with examples to help you make the most of it.

Let’s dive in!

Navigation / 7 Jul 2021

An Introduction to Horizontal Scrolling (+ Pros and Cons)

Horizontal scrolling has come a long way from hero sliders. It’s now simpler to implement, somewhat more acceptable from a UX point of view, and offers plenty of creative opportunity.

A horizontal scrolling technique can be engaging and visually interesting. Conversely, some elements can be missed by users and it can present some accessibility challenges.

Here, we’ll look at everything horizontal scrolling, including pros and cons to help you figure out if this technique is right for your website design projects.

Reviews / 24 Jun 2021

Looka: An AI-Powered Platform to Design Your Own Logo

Using artificial intelligence, Looka is an online design tool that can help you create anything from a logo to a full branding suite.

It’s designed to use keywords and a little machine-learning magic to help jumpstart your creative process when you are ready to launch a business or brand now, but don’t have the materials to get started.

Here, we’ll look at Looka and the set of tools that make it a pretty robust platform for quick brand building.

Trends / 21 Jun 2021

Design Trend: Abstract Art Compositions

When you don’t know what to use to illustrate a design, the answer might be abstract art.

It’s a growing design trend that – when done well – uses interesting shapes, colors, and combinations to create something that means almost nothing but is visually interesting.

There’s no wonder that designers are using this concept.

For startup websites without photography to designs for companies that aren’t sure how to represent an almost-post-COVID world visually and everything in between, abstract can be a workable choice.

Layouts / 17 Jun 2021

How to Design a Captivating Web Questionnaire

We’ve all run across them – web questionnaires or surveys that were so simple and delightful that they were actually fun to fill out.

Sadly, that’s the exception to the rule. More often than, surveys are clunky and cumbersome.

You can design a captivating web questionnaire with the right thought process. It’s a mix of question planning with visual elements and cues to make the process user-friendly and somewhat seamless.

Here’s how you do it.

Instagram Templates / 4 Jun 2021

8 Tips for Designing Instagram Stories That Don’t Suck

Instagram stories are one of the hottest social media formats. The vertical format allows creators to share videos, photos, and mixed media content in a streaming medium, and introduces an entirely novel layout to design for.

The tricky part is creating stories that are enjoyable, shareable, and help people engage with your account, brand, or even get clicks to your website.

Here, we’re going to look at eight ways to create Instagram stories that help you meet goals, and stand out from the crowd.

Bonus: You can apply these design tips to Facebook stories as well.

Graphics / 31 May 2021

How to Create a Disruptive Design (So It Will Get Seen)

If you really want to create a design that will make people look, it has to be disruptive.

While “disruptive” can be a bit of a hackneyed catchphrase, it is also at the core of what you do when you create something new. The goal is to get people to stop, look, and interact.

Disruption works because it is different from the norm. This can include anything from being at the forefront of a new trend to designing with an interesting font, color palette, or design pattern.

This description from Layla Acaroglu explains it perfectly: “Design is about creating something that adds to or iterates on the existing, and disruption is about creating a disturbance with the intent of changing a system. When combined, the practice of Disruptive Design is to create intentional interventions into a pre-existing system with the specific objective to leverage a different outcome, and more importantly, an outcome that is likely to create positive social change.”

Now how can you do it? We have a few ideas (and examples) for you.

Business / 27 May 2021

Pros and Cons of the “No Code” Movement

There are a lot of people touting the value of “no code” website design right now.

Some of these people are companies that have built no code or low code website builders that are designed for small businesses and those that want a quick website.

Bigger platforms are starting to show some no code/low code elements. You could even argue that WordPress blocks are in this style of website design. Depending on your needs, you might be aligned with a no-code website build.

Here, we’re going to examine the no code movement and the pros and cons that come along with it.

Reviews / 25 May 2021

SlideSalad: A Marketplace for Premium Presentation Templates

Why create a PowerPoint from scratch when you can jumpstart projects with a stellar presentation template?

SlideSalad offers a wide selection of premium templates in an online marketplace that you can browse and find just what you need.

Here, we’ll take a look at some of the different premium presentation templates you can find to see if this tool can work for you.

Read on!

Accessibility / 24 May 2021

8 Ways to Design Clever Error Messages

Question: What happens when someone gets lost on your website or when someone stumbles upon a bad link or missing content?

Answer: They get to see your 404 page.

Now here’s the real question: Is that 404 page a well-designed Easter egg that will help users on their journey or did you forget to add design or informational elements?

Clever error messages and 404 pages are a website design art form. Some designers sneak these little nuggets in, to surprise and delight users. One thing is common, good error microcopy and design can actually help users connect with the content when they might otherwise bounce, making it important to use this element to your advantage.