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Carrie Cousins

Carrie Cousins

Carrie is a freelance writer with years of experience in web and graphic design. Sports fanatic. Information junkie. Designer. True-believer in karma.

7 Tips for Establishing a Visual Brand Identity

Graphics / 29 Mar 2021

7 Tips for Establishing a Visual Brand Identity

Whether you are working on a design for a client at a major corporation or posting to your own social media account, a visual brand identity makes it easy for people to see – and know – a company or person at a glance.

Establishing a visual identity is more than popping a logo on something. It’s a collection of elements – from color to typography to imagery – that establishes who you are visually.

Plenty of companies take the time to set brand identity guidelines, but have you thought about how it all comes together visually? This set of tips can help.

SlideUpLift Can Help You Create Amazing Presentations With Ease

Reviews / 25 Mar 2021

SlideUpLift Can Help You Create Amazing Presentations With Ease

Designing a presentation can be a challenge, and no one wants to head into a meeting using the default presentation deck for slides.

You need to create presentations with impact, while keeping a professional feel. Thankfully, this is an easier balance to strike than ever before (all without any technical design knowledge).

SlideUpLift is a collection of complete editable presentation decks and individual templates that use vision science to help you tell your story in just the right way. Here’s a look at the tool.

Jumpstart Design Prototypes With Wondershare Mockitt

Software / 24 Mar 2021

Jumpstart Design Prototypes With Wondershare Mockitt

If you’ve ever wanted to build a prototype quickly, Wondershare Mockitt is the tool for you.

The new online prototyping tool is made to help you create interactive prototypes in a hurry – as little as 10 minutes – using drag and drop tools.

Here, we’ll take a look at Wondershare Mockitt and how you can make it work for you. You’ll learn how almost anyone with visual design skills can create a prototype easily, with just a few clicks!

How Do You Turn a Digital Design Into Print? 7 Useful Tips

Graphics / 22 Mar 2021

How Do You Turn a Digital Design Into Print? 7 Useful Tips

It’s probably happened more times than you’d like to think about: You finish a presentation or website design and the client asks you to make it into a brochure or poster.

Wait… what?

Turning a digital design into something for print can be a challenge for sure. But there are a few things you can do to tweak your workflows to account for this “unexpected request” and make it a little more seamless.

20+ Instagram Color Trends + Palettes to Stay on-Trend

Instagram Templates / 15 Mar 2021

20+ Instagram Color Trends + Palettes to Stay on-Trend

Your Instagram color scheme can say a lot about your brand and design style. A unique color scheme can help your posts and stories stand out in a cluttered Instagram feed so that more of your followers visually know when you create content.

So, what kind of color scheme should you pick? Should you be aiming for bright and bold, or subtle and understated? Wouldn’t it be great if you could see a helpful collection of different examples? Look no further.

Here, we’ve rounded up 20 trendy options. (Plus, you can download any of these templates from Envato Elements if they strike your fancy.)

How to Open, Use & Edit a Template in Microsoft Word

Microsoft Word Templates / 11 Mar 2021

How to Open, Use & Edit a Template in Microsoft Word

Templates are the super tool of regular Microsoft Word users. Templates establish a set of style rules and visual guidelines so that your documents have a unified look and feel.

Templates are a great starting point for elements such as letterhead other documents.

Here, we’ll look at how to open, edit, and use templates in Microsoft Word. The whole process is really simple, and can open up a whole new level of flexibility for how you work with Word.

Level Up With a Free .design Domain Name!

Reviews / 9 Mar 2021

Level Up With a Free .design Domain Name!

Stand out with a domain name that tells people exactly what you do. Free .design domain names are available now from Porkbun, and can help set your brand apart.

Grab one of these top-level domains today – pair it with your name or business name to make it easy to remember.

Here’s how to get started for free, and pick up your first .design domain in just a few easy steps!

What Is Affinity Publisher? a 101 Intro (+ vs. InDesign Comparison)

Affinity Publisher Templates / 26 Feb 2021

What Is Affinity Publisher? a 101 Intro (+ vs. InDesign Comparison)

Designers working with desktop publishing may want to take a look at Affinity Publisher. The tool, which is now available for Mac and Windows platforms, is emerging as a powerful and flexible design option.

The tool is part of the Serif line of graphic design products, which also includes Affinity Photo and Affinity Designer, both super-capable platforms in their own right.

Here’s a look at Affinity Publisher and how it compares to a tool you may already be familiar with – Adobe InDesign.

How to Do a Giveaway on Instagram (+ Rules, Ideas and Tips)

Instagram Templates / 22 Feb 2021

How to Do a Giveaway on Instagram (+ Rules, Ideas and Tips)

Designing a giveaway or contest on Instagram can be fun, increase engagement, and help boost your presence online. But it’s more than just asking people to tag a friend to win a prize.

A great giveaway takes planning, a prize that’s worth people’s time, and an understanding of the rules to maintain the integrity of your social media account (that’s the really important part, to make sure you stay on the right side of the guidelines).

Here’s how to do a giveaway on Instagram!

SEO for UX Designers: Ideas to Incorporate Into Every Project

UX Design / 18 Feb 2021

SEO for UX Designers: Ideas to Incorporate Into Every Project

Almost everyone you talk to is interested in search engine optimization. And for good reason: You want as many people to see your website as possible and find it in relevant search results.

But did you know that user experience can be one of the most important factors that contribute to SEO and overall search rank? So, you have to start thinking about it at the design and development level or you’ll never get ahead of the SEO game.

Here, we’ve got a few ideas that UX designers can incorporate into every project to help boost search.

10 Tips for Presenting Designs to Clients to Keep Projects Moving Forward

Business / 16 Feb 2021

10 Tips for Presenting Designs to Clients to Keep Projects Moving Forward

It’s a common part of the job – presenting design work to clients. Practice doing it well so you can keep projects moving in the right direction and toward the finish line.

If you need a little push, these tips can help. We’ll be looking at how to lay the groundwork, approach challenging topics, clearly show your solution, and weave a narrative with your client.

Let’s dive in!

5 Tips for Boosting Your Domain Authority With SEO

Web Standards / 11 Feb 2021

5 Tips for Boosting Your Domain Authority With SEO

With so many factors contributing to search engine optimization and rank, there’s almost too many things to do. A strong domain authority can help you establish a better presence online with search and it starts with optimizations you can make on your website.

Before you get too excited, remember that boosting search rankings is a long-game, and domain authority is just one piece of the puzzle. But it can be quite relevant and is a part of website best practices.

Domain authority and SEO have a symbiotic relationship and boosting one is also good for the other. Here are five methods you can deploy.